Spearheading technical sales efforts in Canada, focusing on growth and expansion in new markets. Leveraging extensive knowledge from the Indian market to strategically develop business solutions and drive the materials characterization market across Western Canada.Collaborating with cross-functional teams to innovate customer solutions, optimize sales processes, and secure new business partnerships, thereby enhancing the market footprint.

Led a team across India in driving the Characterization business, establishing the Particle Characterization sector from inception to a top-four global rank within five years. This growth was accomplished with an impressive CAGR of 17% between 2018 and 2022.Served as a representative for India at global sales meetings, contributing insights and strategies for the international market. Mentored a robust team of sales and application support professionals, focusing on talent development and consultative sales approaches.

Designed and implemented Standard Operating Procedures (SOPs) and competitive analysis documents, enabling streamlined and competitive sales processes.Developed and delivered training on advanced analytical techniques (DLS, Laser Diffraction, Particle Sizing, ELS, SLS, Zeta potential) to internal teams and customers. Executed instrument demos, workshops, and seminars, enhancing market knowledge and client engagement.

Responsible for the pre- and post-sales support, training, and business development of the Laser Diffraction (Mastersizer) and Analytical Imaging (Morphologi) systems across India and the SAARC region.Led customer education programs, focusing on method development in regulated environments, to support the pharma and non-pharma sectors, ensuring compliance and technical excellence.

Managed application support for Multiplexing (Luminex Platform) and Flow Cytometry (Guava) in India, aligning closely with the field sales team to identify potential leads and support pre-sales initiatives through seminars, workshops, demos, and training.Coordinated pre-bid meetings and negotiation calls, focusing on closing deals effectively

Provided technical support and application expertise to researchers and scientists for the instrumentation business. Conducted product training sessions, troubleshooting, and customer support on-site and remotely.Organized targeted product and application-specific seminars for customers and internal teams, strengthening brand awareness and customer loyalty.

Led research initiatives within Molecular Biology, focusing on cloning and gene characterization for insect and stress resistance in transgenic plants. Mentored trainees and conducted rigorous data analysis and reporting.

Collaborated on high-impact projects within the Plant Molecular Biology group, developing transgenic lines to enhance abiotic stress tolerance. Contributed to pioneering research initiatives and supported the strategic direction of genetic engineering studies.