Parm Sondh Email & Phone Number

Richmond Hill, Ontario, Ca

ThreeSeven Digital is a digital consulting firm empowering and supporting small to medium-sized businesses and agencies in the areas of digital strategy, solution design/delivery, and best practice implementation. We work with our clients to develop impactful digital strategies, elite online presences and innovative digital initiatives.

Toronto, Ontario, Ca

With 400+ employees, Bond Brand Loyalty (formerly Maritz Canada) is a recognized leader in loyalty program services and improves branding through engagement marketing, reward programs, sales channel enablement, digital learning, research and events. The corporation is a division of Maritz LLC, one of Forbes’ 500 largest privately held companies with $1B+ in revenues and a client base that includes 30 of the world’s Fortune 50 companies (www.bondbrandloyalty.com).● Led and mentored an existing team and oversaw all back-end architecture development for Web and digital solutions (valued at $2M) for Johnson & Johnson; ● Planned and developed a Fortune 500 loyalty product and directed related integration and deployment operations; ● Established strategy (frameworks, methodologies), requirements, solution design and integration plan; ● Authored documentation; leveraged Visual Studio, SQL Server, JavaScript, Umbraco, TFS and SharePoint.ACHIEVEMENTS: ► Led the large-scale refresh of the Johnson & Johnson’s national rewards solution mid-stream and significantly improved collaboration and project workflow between Back-End, Front-End, QA and Client Services teams ► Excelled as Technical Lead in the design and successful sale of a coupon printing and redemption solution

Toronto, Ontario, Ca

See above company overview) ● Promoted to lead all aspects of front-end solution development for websites, eLearning solutions and digital projects valued at up to $1.2M for key clients including Ford, Mazda, CIBC, TD and BlackBerry; ● Hired, mentored and led a 7-person Development team; ● Helped to significantly increase the capacity, efficiency and capability of Bond Brand’s digital division by rationalizing and leading the implementation of optimal development processes, team structures, workflows, quoting and project delivery methodology; ● Led requirements gathering, technical strategy, user experience, interface design, integration, documentation and collaboration with back-end team; ● Developed standards, repeatable processes, documentation and collaboration to optimize technical strategy and integrate best practices and structured, collaborative approaches to solution development; ● Leveraged HTML5, iOS 5+, JavaScript (Bootstrap, JQuery, Angular), CSS, Umbraco, PHP, Microsoft TFS, Visual Studio, SharePoint and Adobe Flash.ACHIEVEMENTS: ► Built, mentored and led the company’s first Front-End Development team ► Established best practice collaborative approaches to solution development for medium-to-large organizations ► Drove business by developing the technical strategy component for RFP responses that secured $1.5M from companies including Ford, Mazda, CIBC, TD and BlackBerry ► Led the evolution of the company’s eLearning offering to drive $750K in sales ► Defined/delivered a solution for Ford that implemented gamification into an existing enablement offering and increased YOY program participation by 347% ► Led the implementation of all front-end components for a CIBC loyalty rewards program and an internal communications and enablement platform for Mazda Canada ► Earned nomination for six annual awards for outstanding leadership and individual contributions

Toronto, Ontario, Ca

(See above company overview)● Led creative and technical development of B2B eLearning solutions up to $600K from concept to completion for clients such as Honda, Toyota, KPMG, Scotiabank, Ford and BlackBerry; ● Mentored the Development team and managed two direct reports; ● Defined creative strategy, multimedia and technology requirements; ● Defined project requirements (creative, multimedia, technology, specs, etc.) and employed Flash, HTML, JavaScript, SCORM, Lectora, Articulate and SVN in solution development.ACHIEVEMENTS: ► Provided technical strategy in RFPs that contributed to $700K in new business from world-leading automotive, professional services and IT companies ► Improved project workflow and collaboration between QA and Learning teams while delivering $25K/year in cost savings ► Launched Bond Brand’s first ever tablet-based training solution that supported Ford’s frontline sales staff and led to securing a large mobile development opportunity (the company’s first public-facing application developed in-house) ► Nominated for three annual awards: two for Outstanding Contributor (2011 & 2012) and one for Leadership (2011)

Toronto, Ontario, Ca

Serving clients including Sony, HP, Rogers and CIBC, Metrix is a performance and development consultancy firm specializing in training solutions, blended learning systems, measurement tools and performance frameworks (www.metrixgroup.com). ● Established and led the company’s eLearning technical development processes and QA processes; ● Advised leaders on technology and eLearning strategies; ● Managed a team of four designers/developers and two external contractors.ACHIEVEMENTS: ► Developed/pitched the winning bid for a $1M global eLearning project for GSK (world’s second largest pharmaceutical company) ► Established development standards, tools, architecture and processes that enabled in-house eLearning development

Toronto, Ontario, Ca

Founded in 2002, Fifth P is a customer experience agency that helps clients to develop and implement strategies, programs, events and connections that strengthen the relationship between employees, brands and customers (www.fifthp.com). ● As the company’s top developer, led the development of large‐scale eLearning courses and custom web applications from inception through implementation for medium and large sized multinational companies including Loblaw Pharmacy, Honda and Acura; ● Mentored and managed a 5-person Development team; ● Defined user interface, graphics and functionality.ACHIEVEMENTS: ► Championed, established and documented a companywide technology development framework that is still in use today ► Delivered $400K in development and maintenance cost savings for Honda & Acura Canada while designing and developing a reusable framework for Flash-based eLearning modules with XML-driven content ► Designed and produced an extensible Learning Management System (LMS) for Loblaw Pharmacy that generated $1M in revenues and provided easy, intuitive and controlled access to training materials

Mississauga, Ontario, Ca

Rebranded as Evolusent, InsightU was a designer, developer and implementer of engaging e-learning and training solutions primarily targeted to the retail sector (i.e. retail management, selling skills, loss prevention, safety, operations, merchandising, and product knowledge) and served clients including Staples, The Brick, Sears, Golf Town and Mega Group (www.insightu.com). ● Developed ASP-based eLearning/training modules, interfaces and Web products for regional and national clients; ● Leveraged HTML, DHTML, JavaScript, CSS, Dreamweaver 8, Flash 8, Photoshop CS2, Illustrator CS2, ASP, ColdFusion MX 6.1, and SQL Server 2000

● Developed web applications for small and medium-sized Canadian organizations, including the Ontario Federation of Agriculture; ● Specialized in PHP, MySQL, Javascript, Ajax and HTML development; ● Provided outsourced database administration and database report maintenance.

Bachelor Of Science (B.Sc.) - Honours, Computer Science & Economics

Bachelor Of Applied Science (B.A.Sc.), Computer Science And Economics