Parna Basu Email & Phone Number

Chennai, Tn, In

Chennai, Tamil Nadu, India

Kolkata, West Bengal, India

Spearheaded the identification of market gaps and opportunities, leading to the successful development and launch of E-Moped & E-Scooter within a specified timeframe.Collaborated with cross-functional teams, including R&D, sales, and finance, to ensure seamless integration of new products into the existing portfolio and successfully implemented marketing campaigns to generate sales.Conducted comprehensive market research to understand customer needs, preferences, and trends, shaping product features and positioning strategies.Developed and executed go-to-market strategies for new products, resulting in an increase in initial sales and market share.Oversaw the creation of marketing collateral, including product presentations, brochures, and online content, to effectively communicate product value propositions.Managed product life cycles, initiating product updates and modifications based on market feedback and evolving industry trends.Led initiatives to strategically position the brand within the OEM automotive sector, resulting in heightened brand recognition and market presence.Coordinated participation in industry events, trade shows, and conferences, establishing the brand as a key player in the OEM automotive space.Demonstrated leadership by mentoring marketing teams, fostering innovation, and contributing to the overall success of the organization in the OEM automotive sector.Played a pivotal role in rebranding efforts, contributing to a positive shift in brand perception.

Kolkata, West Bengal, India

Client assistance through branding, advertising, and marketing to increase sales revenue and build brand value.Implementing cross-channel marketing and advertising campaigns, planning and launching marketing events for e-mobility dealers.Responsible for handling ATL and BTL activations for B2I and B2B clients, and carrying out marketing campaigns from planning to optimization and generating volume.Effectively developed marketing tactics and managed marketing relationships with PR teams, agencies, and vendors to seamlessly improve the dealer performance for the East market & Pan India dealerships.Achieved marketing stock inventory integration into Connect ERP, its planning, initiation, and implementation for the same to manage the volume of marketing collaterals.Successfully reduced marketing expenditure in the second quarter through skillful vendor management and negotiation.Accomplished social media campaign management, and executed omnichannel solutions through multiple social listening tools.Identifying, developing, and maintaining professional relationships with key investment contacts in medium/large corporations to establish an effective network.Working closely with the institutional leadership team to ensure that there is a process for working on sales opportunities from new and existing clients.Contribution towards developing the institutional sales strategy and implementing them in achieving sales targets within the timescales set.

Kolkata, West Bengal, India

Business development through channel sales handling distributors, retailers, wholesalers & doctors.Managing & maintaining healthy relationships with key accounts both existing & newly acquired customers.Responsible for developing business strategies, increasing brand visibility through visual merchandising & point of sale merchandising, product positioning, and customer retention, along with selling & negotiating products with customers for West Bengal, Karnataka, Tamil Nadu & Punjab markets.Successfully promoted & executed marketing activities, driving growth and raising brand awareness, launching new products & overseeing the BTL activation & its growth & development for the same.Managing & prioritizing both product & customer requirements while maintaining customer retention, and achieving customer satisfaction through business plans for maximum product outflow & revenues.Coordinating with cross-functional teams to maintain business commitments, TAT & carrying out the objective.

Kolkata, West Bengal, India

Gained extensive experience working primarily with the Analysis of the Sales Operation Process of Emami Agrotech Products.My responsibilities included assisting with the Contract Administration Process.Understanding of the operations related to the B2B model.Sales coordination with the ground operations team.Hands-on experience with SAP - SD Model for Emami Agrotech Products.

Master Of Business Administration - Mba, Marketing And Finance

Bachelor'S Degree, English Language And Literature

Science, Science

Education record