Demand Generation• Employed Sirius Decisions methodology to drive demand into the sales and marketing waterfall• Consistently drove 25% of the overall business revenue within the region through marketing initiatives• Managed events from conception, strategy and planning to completion• Launched, managed and increased traffic onto the regional website • Managed monthly webinars including securing guest speakers and driving attendance• Planned and executed email marketing campaigns via Marketo• Designing copy for Adwords campaignsPR & Media• Maintained PR share of voice in relevant sources via reports, graphics, and articles • Build and maintained relationships with new and existing journalists, bloggers, influencers and partners in the regionStrategy, Planning & Campaign management• Localized and employed the global strategy to fit the Indian market• Strategized and maintained the content and events calendar• Introduced client advocacy and loyalty programs - gift schemes, nurture, and referral programs within the region• Coordinated and collaborated with internal and external stakeholders to ensure smooth execution of the various activities.Content Creation and Engagement• Created opportunities for client success stories and case studies• Developed assets and creatives for campaigns including infographics and reports for media• Managed local content development to increase thought leadership position- blogs, articles, emailers, online advertisingReporting and Analysis• Tracked and maintained marketing leads and the progress made by the sales teams through in-house CRM software

Branding and strategy • Key team member in the launch of start-up ‘Pera Doce’• Prepared and activated the blueprint for the brand-market research, strategy, pricing, product line etc.• Strategized with stakeholders for digital expansion Product development and research • Forecast analysis for Identifying & developing the product lines every season• Buying and sourcing of materials from local/international vendors• Developed product strategy in accordance with the customer feedback gathered by the retail team Marketing • Point of contact for retail team and external agencies regarding new launches, campaigns, and collaborations• Brand launch and event management from planning to activation• Developed and maintained strategic alliances with popular e-marketplaces• Social media plan and strategy for brand awareness• Graphic and content management for social media channels• Post sales data analysis for understanding customer buying pattern• Analyzed and revised the marketing plan in response to the aggressive retail environment and consumer demands• Planned, coordinated and styled the product and campaign shoot for the brand

• Key team member in a start up venture: Nations first image consulting service • Conceptualizing and implementing the service framework. • Developing client information forms, marketing collateral and working closely with clients for delivering the service.• Spearheading high voltage awareness drive through print, Internet, newspaper, on ground activation through contests and events, direct mailers, etc.• Liaising with graphic and advertising agencies for design and execution of the activities.• Designing and conceptualizing the fashion section in the monthly newsletter “ CityWalker”.• Undertaking Promotional activity to expand the client base e.g. in-store activities and promotions• Understanding consumer behavior to provide exceptional consumer experience.• Development of the ‘style lounge’- inputs regarding space design• Establishing collaborations and relationships with vendors for the success of the venture.

• Hands on experience in the field of campaign (editorial & commercial) styling by training under the city’s famous stylists.• Working on several assisted and individual styling assignments (mainly print)• Working on client briefs, developing an understanding of the concept and its deliverables. • Communicating and establishing relationships with various designers and brands for fulfilling sourcing requirements.• Working in cross-cultural teams with various international clients.• Experience of both commercial and editorial campaigns. To see more of my work, please contact me on linkedin or via email on: parneet18@gmail.com