Paroma (পরোমা) Datta Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

As an end-to-end Analytics specialist, I own EDC Marketing's performance scorecards, reporting and insights. My previous experiences were in the creative, campaign strategy and communications part of Marketing. As a result, I have a holistic view of a modern marketing channel and therefore able to provide technical assistance and visualize the team's full funnel performance. My team aims to deliver advanced data analytics solutions & establish data governance strategy to support Marketing… Show more As an end-to-end Analytics specialist, I own EDC Marketing's performance scorecards, reporting and insights. My previous experiences were in the creative, campaign strategy and communications part of Marketing. As a result, I have a holistic view of a modern marketing channel and therefore able to provide technical assistance and visualize the team's full funnel performance. My team aims to deliver advanced data analytics solutions & establish data governance strategy to support Marketing programs that attract and nurture EDC's vast customer roster.My crowning glory at this role has been automating the complex processes of our scorecard and reducing report refresh from 4 business days to 2 hours! Here are some other cool things I did: * Brought wider visibility to Marketing's contribution within the EDC pipeline for the first time by visualizing the full funnel & providing granular attribution for customer acquisition.*Competently led planning sessions with power BI developers to work on architectural features and develop a game-plan for unified data infrastructure.* Lead my peers to build better reporting infrastructure and specialized in reducing manual/inaccurate reporting methodologies which impacted in better data quality & increased reliability on our team.* Proposed & led the initiative to increase collaboration between Marketing, Product, Partner & Sales teams by defragmenting data, creating universal datasets with applied standardization and empowering teams to self serve their analytical needs.* Pioneered the modernization & scalability of our reporting infrastructure that can be borrowed, adopted & expanded by many analysts and future employees.* Liaised with our colleagues at BDC for a healthy knowledge exchange and learning opportunities to better equip EDC marketing with industry standards. *Organized team-wide hackathon sessions called "Snacks & DAX" (ask me about it!)Tech stack: Power BI, Adobe Analytics, Denodo, Eloqua, C3, DAX Studio. Show less

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

I joined Ask Women Anything (formerly part of Media Action) in 2014 as a social media volunteer & evolved into a facilitator/organizer role to promote and develop the Ask Women Anything talk series. In 2017 I was the brand lead and instrumental in the rebranding of the flagship program. The AWA panels focus on Ottawa based women who are in media and experts in their areas, and have also contributed to their community through exemplary social activism. My role has evolved into that of lead… Show more I joined Ask Women Anything (formerly part of Media Action) in 2014 as a social media volunteer & evolved into a facilitator/organizer role to promote and develop the Ask Women Anything talk series. In 2017 I was the brand lead and instrumental in the rebranding of the flagship program. The AWA panels focus on Ottawa based women who are in media and experts in their areas, and have also contributed to their community through exemplary social activism. My role has evolved into that of lead digital strategist and website manager. My duties:*Instrumental in rebranding of the organization to reflect inclusivity & acceptance.*Content management, writing press releases, digital promotion and offline collaboration.*Event organizing, facilitation and management.*Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification*Accelerating digital best practices to increase engagement and social media ROI Show less

You.i TV’s approach to cross-platform development uses a unified codebase to deliver high performance, consistently rich experiences across any screen. I was the Marketing operations specialist at You.i TV just a couple years before they were acquired by Warner Media. As part of a small but very efficient and agile team, I wore many hats. I worked closely with Sales, Product, and Design members to maintain a seamless flow of digital leads through the funnel and into the hands of our sales… Show more You.i TV’s approach to cross-platform development uses a unified codebase to deliver high performance, consistently rich experiences across any screen. I was the Marketing operations specialist at You.i TV just a couple years before they were acquired by Warner Media. As part of a small but very efficient and agile team, I wore many hats. I worked closely with Sales, Product, and Design members to maintain a seamless flow of digital leads through the funnel and into the hands of our sales engineers. Here at this Ottawa based start-up I had my first taste of marketing operations and automation, got a chance to prospect tools and Martech platforms, and even ventured into ABM marketing. Working at the intersection of tech and entertainment was a whole other thing altogether! During my time here, I helped my team prepare for the 2019 CES and IBC trade shows.MarTech stack I owned and operated: SEMrush, Hubspot, Salesforce, Zapier, Clearbit, Google Ads, GA, Unbounce, Facebook Ads, Twitter Ads.Areas of expertise: Demand gen, ABM campaign design, social media marketing, ad copy, website SEO, PPC, automation & analytics. Show less

• Periodically strategize and run display, search and remarketing google ads• Analyse E-Commerce trends from website analytics and improvise digital campaigns• Manage SEO/SEM for eCommerce platform and social media marketing • Evaluate KPIs to assess campaign progress at multiple levels• Executed GDPR compliance for company websites

Canada

Wingd Canada is an award winning digital media agency comprised of first generation immigrant millennials of Ottawa. I led the digital media and communications team. My team and I boosted Wingd's presence in the media community. We looked after the various social media accounts, as well as offline marketing for Wingd's publications. I was also part of Wingd's nonprofit branch WINGDSOLVE that was launched early in 2016 with a vision to solve some of the world's most challenging… Show more Wingd Canada is an award winning digital media agency comprised of first generation immigrant millennials of Ottawa. I led the digital media and communications team. My team and I boosted Wingd's presence in the media community. We looked after the various social media accounts, as well as offline marketing for Wingd's publications. I was also part of Wingd's nonprofit branch WINGDSOLVE that was launched early in 2016 with a vision to solve some of the world's most challenging problems. I connected with other non-profit organizations and entrepreneurs around the world to promote our global campaigns/contests in an attempt to bring all young leaders under one canopy.As part of Wingd's international outreach, I designed brand graphics and curated content on global innovators/developers/entrepreneurs and reached out to them for collaborations. Wingd being a dynamic company, my team and I expanded our reach to evolve with the changing times and current affairs. Show less

Ottawa, Canada Area

Wingd, Ottawa recently made their maiden publication with "An Insider's Guide to Canada's Capital": a photographic journal chronicling various aspects of Ottawa. The book is an amalgamation of multiple authors, photographers, journalists and boasts of a foreword by Ottawa's Mayor Hon. Jim Watson. The Hon. Bardish Chagger, Minister of Small Business & Tourism, has written the afterword. The publication is available at all Indigo Chapters outlets in Ottawa. During my employment with Wingd… Show more Wingd, Ottawa recently made their maiden publication with "An Insider's Guide to Canada's Capital": a photographic journal chronicling various aspects of Ottawa. The book is an amalgamation of multiple authors, photographers, journalists and boasts of a foreword by Ottawa's Mayor Hon. Jim Watson. The Hon. Bardish Chagger, Minister of Small Business & Tourism, has written the afterword. The publication is available at all Indigo Chapters outlets in Ottawa. During my employment with Wingd and beyond, I have worked extensively with the team and the publishers to promote all events, sale and related aspects of the book and increase sales. I am credited as a contributor and publicist in the book. Show less

Ottawa, Canada Area

I joined Sylvan Learning Centre on November 2013 as a high level math and science instructor. In June 2014, I was trained as and promoted to the post of Centre Director. Besides assisting the Director of Education in assessment and program customization of students, my duties involved:• Mentoring and training staff• Client handling and management• Coordinating communication and operations between centre, schools and parents• Assessing enrolled students regulalrly and… Show more I joined Sylvan Learning Centre on November 2013 as a high level math and science instructor. In June 2014, I was trained as and promoted to the post of Centre Director. Besides assisting the Director of Education in assessment and program customization of students, my duties involved:• Mentoring and training staff• Client handling and management• Coordinating communication and operations between centre, schools and parents• Assessing enrolled students regulalrly and assigning them to skill appropriate programs• Working with a large range of students in the K-12 levels in Math, English and Science • Managing instruction in a small group setting• Teaching and guiding students in a variety of subject areas• Augmenting school curriculum to bridge the gap between high school and university • Promoting STEM among young kids Show less

Chennai Area, India

DEVELOPMENT ON THE ARCHITECTURE OF ABACUS/ANUPAMA* Worked on device optimization of Spartan 6 FPGA processors* Analysis, implementation and verification of Tomasulo’s algorithm* Block instantiation of memory in FPGA processors

Chennai Area, India

HARDWARE CRYPTOGRAPHYStudy of various security issues in cryptographic platforms including FPGAs and their applicationsWorking on reverse engineering techniques using tools such as debit, FormalPro etc. and study of algorithms such as AESWriting equivalent Bluespec algorithms for existing stream ciphers such as TriviumCoding for debit++ in the Reconfigurable and Intelligent Systems Engineering (RISE) Lab to decrypt bit files and give aVerilog/VHDL file

Course, Microsoft Azure Databricks For Data Engineering

Guided Project, Custom Analytics Dashboard In Data Studio

Guided Project, Master Data Analysis With Pandas

A hands-on guided project, using the fundamentals of data analysis and manipulation with Pandas and Python. Pandas is a super powerful.

Specialization Diploma By Coursera, Digital Marketing Specialization

7-course specialization in all aspects of contemporary digital media marketing

Masc., Electronics Engineering

B.E., Electrical And Electronics Engineering