Sandra Parra Email & Phone Number

Carlsbad, Ca, Us

• E-commerce marketing• Paid media strategy • Organic growth strategy • Monitoring and reporting via Google Analytics and Netsuite • The face of company videos and digital content• Email marketing campaign and strategy • Sales operations support through our CRM

Carlsbad, Ca, Us

• E-commerce marketing, adding product content, and website updates• Create content copy and blogging• Create a schedule of content creation and publication • Create digital content in the form of videos and graphics • Email marketing campaign and strategy • Visual content creation for presentation and trade shows including PowerPoint, brochures, and graphics• Trade show coordination • Social media management and engagement through organic posting and giveaway campaigns• Google Analytics monitoring and working with a third-party marketing agency for paid advertising • Sales support through our CRM • Email Blasts and campaigns through Netsuite

Carlsbad, Ca, Us

• Manage the marketing and communications for 11 of our 19 resorts • Manage customer feedback and reviews on Reputation for Google Reviews, Trip Advisor, etc.• Develop email marketing campaigns with a nurture sequence, Engagement Studio in Pardot• Manage and update the website per resort through WordPress and learn HTML computer codes• Manage social channels per resort and audience engagement through organic and paid media• Create evergreen content to be distributed via blogs, social, email, etc.• Develop and track campaigns to drive revenue, engagement and lead generation

Oceanside, Ca, Us

• Promoted from Marketing Administrator• Manage the marketing team and department for Everest Solar USA and MX offices• Liaison between internal and external sales, marketing and operation teams• Create, manage and adjust the annual marketing budget for USA and MX• Manage, coordinate and attend trade shows and other customer events• Lead generation, tracking and reporting on Insightly, our internal CRM• Manage social media channels including Twitter, Instagram and LinkedIn on Buffer, a social media management platform• Manage external marketing vendors for trade shows, promotional items and advertising• Collaborate closely with other functional teams on product launch lifecycle: engineering, sales, operations, etc.• Design print and digital ads for our external marketing and advertising partners• Create strategic campaigns, track the progress, analyze and report the results • Manage all customer facing and branding documents using Adobe InDesign and Photoshop• Create and publish content for our US and MX website through our CMS (content management system)• Manage and oversee all webinars, newsletters and instructional content• Utilize MailChimp and Insightly to track and communicate with leads on monthly basis

Oceanside, Ca, Us

• Manage marketing program and trade show activities• Coordinating and attending trade shows and other events• Channel partner events and marketing campaigns• Collaborating closely with other functional teams: engineering, sales, operations, etc.• Designing ads and cooperating with external marketing partners• Assisting sales team with sales, promotions and other activities• Layout, capture and edit text and images for installation manuals and ads using Adobe InDesign and Photoshop• Consult with technicians and designers to determine installation steps for each manual • Partner with multiple teams and subject matter experts within the department to gather information and assets necessary to create visual graphic instructional content for manuals, videos, ads, and other documentation• Adjusting, cropping, and placing images from 3D renderings and text into manuals and ads• Managing the website and its content by learning and utilizing our CMS

Costa Mesa, Ca, Us

• Performed administrative tasks: answering phones, data entry, scheduling, Microsoft Office products, filing, streamlining, etc.• Assisted hiring managers and candidates throughout the recruiting process • Coordinated interviews and manage data entry systems such as iCIMS and Microsoft Suites• Screened a high volume of inbound resumes and possible candidates via telephone and email• Performed extensive research on candidates, sourcing, company and market • Reflected understanding during community outreach, emails and creating written content• Trained new employees on data entry system, recruiting and candidate submission process• Communicated effectively between clients and supervisors (verbal, written, proper phone etiquette)

Thousand Oaks, California, Us

• Created and proofread press releases and news articles for clients • Conducted market research and presented analytical data • Provided analysis and recommendation of clients and competitors • Maintained social media platforms for clients including Pinterest boards and blogs • Created written content for clients through email and word • Attended creative meetings and helped create campaigns for multiple clients • Utilized press release platforms such as Cision and PRNewswire • Created and proofread press releases and news articles for clients • Performed administrative tasks including Internet research, word processing, spreadsheet, presentation software, answering phones, typing meeting notes etc.

Camarillo, Ca, Us

• Provided research, analysis and recommendation of new program implementation• Maintained social media platforms including Facebook and Constant Contact for event promotions• Created email marketing campaigns for weekly events• Preformed administrative tasks including Internet research, word processing, spreadsheet, and presentation software• Gained knowledge of budget process during the launch of a new program• Involved in the creation of brochure content to promote and outline each event; over 160 events per year• Created marketing materials such as flyers, newsletters and email campaigns to target specific audiences

Thousand Oaks, California, Us

• Performed competitive set research and comparative analysis• Created and provided recommendation on unique selling proposition and strategy• Understood the threats and opportunities for product growth• Worked closely with creative department to launch new products• Exposed to focus group research on products and prospective clients• Involved in the launch of new products and learned the product lifecycle • Worked with the Research and Development team to learn the new products (formula and use) to create content in various platforms including Brand Book and presentation software for the appropriate targeted audience