Uphold firm branding and build graphic standards • Oversee all public/client facing collateral and messaging Responsible for firm’s overall marketing programs, tactics and budget • Determine key markets and unique value propositions • Create and maintain relevant messaging • Manage annual marketing budget and billing • Create and implement annual marketing planEstablish marketing procedures, processes and policies Staffing • Mentor, coach and develop marketing staff • Set Key Performance Indicators (KPI) for staff and evaluate based on set metrics and goals RFP Preparation• Review RFP and make Go/No Go recommendation• Schedule all needed process meetings and create RFP outline for Management approval • Oversee creation of RFP response ensuring schedule, accuracy and brand standards are upheld Media Relations • Develop and maintain relationships with key media representatives • Actively pitch story ideas • Create and review annual PR plan and crisis plan Website Management • Oversee all website content and functionality (copy, images, site map, navigation, etc.) • Make recommendations for when website companies should be utilized Social Media • Establish social media procedures, tone and best practices • Create and monitor annual goals and budget• Review and approve all content posted on behalf of the firmSupport • Work with firm management as needed on requested projects Business Development • Research and gather information on pending RFPs and projects • Relationship building and networking within the industry amongst existing and potential clients• Maintain a high profile in professional and community organizations • Develop lead nurturing techniques as necessary • Research areas of growth, potential projects and trending markets

Help oversee the PR and social media teams to ensure integration, results and profitability for national accounts. • Develop comprehensive annual social media and public relations plans including: strategy, goals, tactics and budgets• Lead client communications on a day-to-day basis and within formal presentations and recommendations• Collaborate with internal team and external influencers to create and maintain engaging social content for national audiences• Coordinate and manage multiple video shoots and photoshoots, working closely with vendors, production teams and talent to safeguard client goals and budget • Leverage media relationships to promote client initiatives and brand efforts • Supervise spending for social media advertising, producing final reports that highlight success and leads• Serve as a team mentor for overall agency process and client relations

Leadership - manage and maintain positive and productive relationships with internal team, as well as clients •Account Service Leadership •Creative Leadership •Client Leadership/Relationship Management Public Relations •Creatively pitch and work with the media to ensure editorial and product placement•Prepare annual and quarterly plans, reports and budgets •Make and maintain all editorial contacts to assure appropriate editorial exposure for clients•Schedule and meet VIP editors at annual desk-side meetings •Brainstorm, design and manage photo shoots •Ensure that all public relation efforts are integrated with advertising and social media plans and objectivesSocial Media•Research, brainstorm and recommend social media platforms and strategy for local and national clients•Create editorial calenders and content for Facebook, Twitter, Pinterest, LinkedIn, Instagram and Blogs•Monitor and respond to daily activities and engagement •Prepare monthly reports and present analytic data•Purchase, monitor and report on Facebook/Twitter advertising campaigns•Execute social promotions, chats, sweepstakes and polls•Create annual budgets and monitor to ensure profitability

Develop, maintain, and extend client interaction. Nurture 15 accounts, cultivating good relationships, results, and revenue for both the agency and the client. • Organize and structure multiple projects at one time• Develop a deep understanding of each client’s business in order to customize marketing goals, objectives and strategies • Supervise and monitor internal staff• Manage numerous clients through daily email, phone, and in-person communication• Develop, present and execute strategic and integrated recommendations that drive revenue• Insure integration and communication between all internal departments: creative, production, digital • Track and maintain media/production schedules and budgets in order to show agency profitability

• Draft basic public relations materials including news releases, media alerts, fact sheets, client meeting summaries and status reports • Conduct market research in order to add volume and strength to the story while pitching • Generate suitable media lists and distribute and pitch press releases

interfaces with various departments, on a daily basis, in order to help the AE to move projects forward — creative, media, PR, and interactive. -Participated in internal brainstorming sessions- recorded meeting minutes and prepares/distributes accordingly-Assisted in monitoring production/creative deadlines-Assisted in processing mailings/agendas/proposals/other materials -Prepared materials for client presentation and acts as host/hostess for visiting clients-Maintained up-to-date files regarding client activities/competitors’ actions-Maintained information needed for accurate proofreading/meeting of client standards-Ensured all work completes approval process before presented to client or given to suppliers