Lori Parrish Email & Phone Number

Plano, TX, US

New York, New York, US

Lumenalta (An Avance Investment Management portfolio company) is a group of highly-trained technologists that have supported the world’s leading brands across industries since 2000. We enhance, modernize and build software solutions with big business impact and have supported large enterprises, startups and private equity backed businesses.

Walnut Creek, California, US

London, UK, GB

Houston, Texas, US

• Provide consumer and retail clients with support through various forms of deal heath and economic models.
• Advise senior executives on alternatives that align with their strategy and business objectives.
• Grew revenues by 10%+ per year while improving gross margin by 5%.
• Reduced client inventory excess/obsolescence write-offs 50%; doubled client inventory turns to improve cash flow.
• Implemented targeted industry sales coverage and demand creation to build a $50M pipeline of opportunities.

Houston, Texas, US

• Managed sales pursuits with combined total contract value in excess of $300M qualified leads, planned budget and resource allocation, and assembled/managed teams for infrastructure/application development and.
• Developed and presented risk and financial sales pursuit profiles for senior leadership.
• Created consolidated cost models and P&L statements for pursuits less than $5M in TCV.

Houston, Texas, US

• Established a professional, working, and consultative relationship with Managed Services Account Executives to optimize opportunity coverage and develop a predictable revenue stream.
• Partnered with Account Team to identify new business opportunities for install-base accounts; worked to build an effective account plan and strategy to drive incremental revenue in the account.
• Collaborated with and supported Account Managers providing specialist expertise within the Account Team.
• Assisted with pipeline growth by driving opportunities from qualification to closing.

Houston, Texas, US

• Developed marketing and communications plans deal pursuits valued at $250M+ in the US and Canada.
• Created key messages that addressed client’s business goals and managed messaging based on audience delivery.
• Generated strategic event tactics to position pursuit against competition while highlighting HP’s value; collaborated with Industry Agility Alliance partners and internal teams to define methods to position HP above.

Houston, Texas, US

• Created internal marketing campaigns focused on meeting NMCI goals and worked closely with external ad agency and other organizations to develop key campaigns/events; defined and led an internal, global communications.
• Developed talking points and speeches for EDS executives and customers for events and key conferences; worked closely with various EDS organizations to ensure consistency of key messaging to the NMCI client.
• Planned and developed Homeport online information architecture for account events and collaborated with team members to develop communications campaigns that increased website event traffic 150%.

• Created sponsorship and marketing packages for One-on-One Kicking Camps, an athletic development program for high school and college-age kickers and punters that was hosted by NFL players; established relationships.
• Organized and managed the event committee for Bimini Bay Resort & Casino’s offshore fishing tournament to market real estate development and resort amenities; secured the Dan Marino Foundation as a beneficiary and Mina.

• Managed the largest, annual fundraiser for the association, achieving 200% of plan by raising in excess of $400K.
• Directed 30 staff members and upwards of 50 volunteers in daily/special event activities.
• Decreased expenses by 24% while driving a 37% increase in new business.

Englewood, CO, US

• Established, trained, and led a national, cross-functional team in planning strategic direction and generating traffic and sales in retail stores by defining market segmentation and developing programs to target those.
• Served as production controller on all advertising collateral and managed cross-promotions with vendors/media.
• Coordinated Grand Opening logistics and built solid relationships with various affinity groups.