Parrish Walton Email & Phone Number

United States

Atlanta Metropolitan Area

Chamblee, Ga, United States

Greater Atlanta Area

Special project lead for Georgia At Work partnership with Georgia Public Broadcasting. In this role I was tasked with launching a new online vertical to promote the Office of Workforce Development to Georgia citizens. I work extensively with the Adobe Creative Suite and the GPB content management system. In this role I blend journalism, public relations, and marketing skills with the goal of highlighting ways the Office of Workforce Development helps Georgians find and obtain gainful employment.

Atlanta, Georgia

Atlanta, Georgia

• Branded content specialist responsible for content planning, creation and execution• Responsible for setting production and editorial calendars• Lead content creator for various accounts including Southern Company, Dunkin’ Brands, AT&T, CSX, Aflac, NAPA, NCR, Delta, Diageo, and more• Responsible for creating various formats of content, including long form articles, galleries, infographic copy, video scripts, Q&As, How-to’s, and more. • All created content is written and published using SEO best practices based on Google Keywords and Google Trends research• Proficient in Adobe Creative Suite and Django CMS• AP Style stickler and hopeful storyteller• Responsible for content brainstorming efforts including video, infographic, article, listicle and gallery concepts• Manage, assign, and edit stories via freelancers• Utilized Google Analytics to track trending pieces

Atlanta, Georgia

Covering the sports events planning community and launching Collinson Media and Events' first online magazine, Connect Sports, with the goal of becoming the authority for planners and vendors in the sports events planning industry. In this role I manage marketing programs, editorial budgets, creative control and more. I am in charge of two annual print issues from the top down as well as weekly email newsletters. I work with Adobe suite programs each day and have become very familiar with WordPress CMS systems as well as SEO and social media integration.•Responsible for launching ConnectSports.com, a B2B website geared toward sports event rights holders, venues and hoteliers. •Developed content and programs to help drive 132% growth year-over-year in page views for ConnectSports.com.•Manage and curate all site content, run all affiliated social media accounts and facilitate marketing campaigns for the site and the annual Connect Sports Marketplace trade show•Assign stories to staff and freelance writers •Manage monthly budget for ConnectSports.com.•Responsible for weekly and bi-monthly newsletters •Oversee production of Connect Sports’ annual print issue as well as a sports facilities guide •Delegate responsibilities to graphic designers and our marketing and sales teams to create a profitable product•Developed relationships with cross-functional partners and clients to create content that continues to drive traffic to ConnectSports.com.•Created a social media rewards program in which we incentivized clients and readers to engage via social media•Generating solutions to continuously drive new traffic to the site, including a new video series•Developed video editing skills using the Adobe suite (Premiere CC)

Sandy Springs, Ga

As director of content I was in charge of creating engaging, fresh content users craved within a web-based gaming platform geared towards college sports fans. I researched and created content based on each individual platform delivering new content daily for more than 150 networks. I also aided in marketing and R&D programs as working for a startup requires many hats. During my time the company struck a deal with a major sports media company to expand our reach to millions of people nationwide.

Contract position engaged to help support the launch of the upcoming Curiosity TV show on Discovery by publishing high-engagement content. Duties included:Writing/reserving SEO, metadate and editing existing content. Web publishing within a proprietary CMS. Showcase related content through sidebars, image gallery links, featured video and playlists.Track all publishing efforts week-to-week, reporting regularly on status of overall project and individual goals via analytics.

I was the sports editor at the Northside Neighbor newspaper where I was in charge of creating the entire sports section for the week. I created my own budget and tracked down interviews, set up photo shoots and made sure the sports page for the both the print and the online versions were perfect.

Selected via a national search as an intern to contribute weekly blog content as it relates to NCAA college football. The Big Lead has grown into one of the largest and most influential sports blogs in the market, recently being acquired by Gannett.

B.A., History

BA in History

Of Arts; Bachelor Of Arts, And Sciences; Communications/Print Journalism

BA Journalism