Parsa Abdollahi

Parsa Abdollahi Email and Phone Number

Director of Growth | Quick Commerce @ Digikala
Tehran Province, Iran
Parsa Abdollahi's Location
Tehran Province, Iran, Iran, Islamic Republic of
About Parsa Abdollahi

Growth-driven Product leader, Interested in platforms and product-led growth

Parsa Abdollahi's Current Company Details
Digikala

Digikala

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Director of Growth | Quick Commerce
Tehran Province, Iran
Website:
digikala.com
Employees:
3343
Parsa Abdollahi Work Experience Details
  • Digikala
    Director Of Growth | Quick Commerce
    Digikala
    Tehran Province, Iran
  • Digikalajet
    Director Of Growth
    Digikalajet Mar 2024 - Present
  • Fidibo
    Director Of Product & Growth
    Fidibo Feb 2023 - Mar 2024
    Middle East
    - Scaled the product team in order to increase market share by product-led solutions for switching cost.- Reached ~75% YOY growth in NMV by optimizing price & discount.- Orchestrated an aggressive budget which helped us form a target-centric culture within the team.
  • Jabama.Com
    Growth Product Manager
    Jabama.Com Feb 2022 - Feb 2023
    Middle East
    - Created a management system to manage supply & demand in main destinations. (Data product)- Launched several versions of the sorting algorithm in iterative cycles to increase the likelihood of purchase. That resulted in a ~40% growth in conversion rate within four months.- Defined product growth loops with leadership team that enabled us to form cross-functional teams to address Platform's main missions, such as pricing and availability; Finally that strategy contributed to achieve +5x YOY growth in NMV.
  • باسلام | Basalam
    Growth Product Lead
    باسلام | Basalam Nov 2020 - Jan 2022
    Middle East
    - Increased the viral factor from 0.2 to almost 1 in two quarters. (Fastest growing startup in Iran, 2020)- Achieved 20x growth in monthly new customers (+100k per month) by creating various referral loops in 12 months.- Joined there as Product Manager of a cross-functional team, promoted to Growth lead after 8 months and led the growth product roadmap, OKR settings, digital marketing budget & strategy, and multiple cross-functional teams; ultimately it contributed to a remarkable 10x YOY growth in GMV.
  • باسلام | Basalam
    Product Manager
    باسلام | Basalam Apr 2020 - Oct 2020
    Middle East
  • Paziresh24
    Product Manager
    Paziresh24 May 2018 - Apr 2020
    Middle East
    - Built the product from MVP, defined key metrics and north star, and shaped an agile product environment.- Reached flatten retention rate by diversifying solutions for customer needs.- Achieved 1 million user base and 300K MAU in 14 months after initial launch, through referral channels and SEO optimization.
  • Aiesec
    Expansion Management Volunteer
    Aiesec Aug 2016 - Apr 2017
    Middle East
    - Volunteered in the expansion of an AIESEC local committee in Yazd University.- Built a team of volunteers to handle the cultural exchange, event and marketing planning, and financial budgeting.

Parsa Abdollahi Skills

Teamwork Digital Marketing English Marketing Research Microsoft Office Growth Hacking Strategic Planning Event Planning Graphic Design Team Leadership Wordpress Organizational Development Search Engine Optimization Social Media Marketing Materials Science Adobe Photoshop Analytical Skills After Effects Copywriting User Experience Google Analytics Scrum Content Strategy Online Advertising Creativity Gamification Product Management System Thinking User Interface Design Public Relations Self Learning Product Development Analytics Market Analysis

Parsa Abdollahi Education Details

Frequently Asked Questions about Parsa Abdollahi

What company does Parsa Abdollahi work for?

Parsa Abdollahi works for Digikala

What is Parsa Abdollahi's role at the current company?

Parsa Abdollahi's current role is Director of Growth | Quick Commerce.

What schools did Parsa Abdollahi attend?

Parsa Abdollahi attended Yazd University.

What skills is Parsa Abdollahi known for?

Parsa Abdollahi has skills like Teamwork, Digital Marketing, English, Marketing, Research, Microsoft Office, Growth Hacking, Strategic Planning, Event Planning, Graphic Design, Team Leadership, Wordpress.

Who are Parsa Abdollahi's colleagues?

Parsa Abdollahi's colleagues are Sina Derakhshani, Bahar Moein, Sajad Vahedi, Omid Yty, Yasaman Farmani, Ghazale Aghaei, Hossein Imani.

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