Parsa Abdollahi Email and Phone Number
Growth-driven Product leader, Interested in platforms and product-led growth
Digikala
View- Website:
- digikala.com
- Employees:
- 3343
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Director Of Growth | Quick CommerceDigikalaTehran Province, Iran -
Director Of GrowthDigikalajet Mar 2024 - Present -
Director Of Product & GrowthFidibo Feb 2023 - Mar 2024Middle East- Scaled the product team in order to increase market share by product-led solutions for switching cost.- Reached ~75% YOY growth in NMV by optimizing price & discount.- Orchestrated an aggressive budget which helped us form a target-centric culture within the team. -
Growth Product ManagerJabama.Com Feb 2022 - Feb 2023Middle East- Created a management system to manage supply & demand in main destinations. (Data product)- Launched several versions of the sorting algorithm in iterative cycles to increase the likelihood of purchase. That resulted in a ~40% growth in conversion rate within four months.- Defined product growth loops with leadership team that enabled us to form cross-functional teams to address Platform's main missions, such as pricing and availability; Finally that strategy contributed to achieve +5x YOY growth in NMV. -
Growth Product Leadباسلام | Basalam Nov 2020 - Jan 2022Middle East- Increased the viral factor from 0.2 to almost 1 in two quarters. (Fastest growing startup in Iran, 2020)- Achieved 20x growth in monthly new customers (+100k per month) by creating various referral loops in 12 months.- Joined there as Product Manager of a cross-functional team, promoted to Growth lead after 8 months and led the growth product roadmap, OKR settings, digital marketing budget & strategy, and multiple cross-functional teams; ultimately it contributed to a remarkable 10x YOY growth in GMV. -
Product Managerباسلام | Basalam Apr 2020 - Oct 2020Middle East -
Product ManagerPaziresh24 May 2018 - Apr 2020Middle East- Built the product from MVP, defined key metrics and north star, and shaped an agile product environment.- Reached flatten retention rate by diversifying solutions for customer needs.- Achieved 1 million user base and 300K MAU in 14 months after initial launch, through referral channels and SEO optimization. -
Expansion Management VolunteerAiesec Aug 2016 - Apr 2017Middle East- Volunteered in the expansion of an AIESEC local committee in Yazd University.- Built a team of volunteers to handle the cultural exchange, event and marketing planning, and financial budgeting.
Parsa Abdollahi Skills
Parsa Abdollahi Education Details
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Engineering
Frequently Asked Questions about Parsa Abdollahi
What company does Parsa Abdollahi work for?
Parsa Abdollahi works for Digikala
What is Parsa Abdollahi's role at the current company?
Parsa Abdollahi's current role is Director of Growth | Quick Commerce.
What schools did Parsa Abdollahi attend?
Parsa Abdollahi attended Yazd University.
What skills is Parsa Abdollahi known for?
Parsa Abdollahi has skills like Teamwork, Digital Marketing, English, Marketing, Research, Microsoft Office, Growth Hacking, Strategic Planning, Event Planning, Graphic Design, Team Leadership, Wordpress.
Who are Parsa Abdollahi's colleagues?
Parsa Abdollahi's colleagues are Sina Derakhshani, Bahar Moein, Sajad Vahedi, Omid Yty, Yasaman Farmani, Ghazale Aghaei, Hossein Imani.
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