Parsa Abdollahi Email & Phone Number

Tehran Province, Iran

Middle East

- Scaled the product team in order to increase market share by product-led solutions for switching cost.- Reached ~75% YOY growth in NMV by optimizing price & discount.- Orchestrated an aggressive budget which helped us form a target-centric culture within the team.

Middle East

- Created a management system to manage supply & demand in main destinations. (Data product)- Launched several versions of the sorting algorithm in iterative cycles to increase the likelihood of purchase. That resulted in a ~40% growth in conversion rate within four months.- Defined product growth loops with leadership team that enabled us to form cross-functional teams to address Platform's main missions, such as pricing and availability; Finally that strategy contributed to achieve +5x YOY growth in NMV.

Middle East

- Increased the viral factor from 0.2 to almost 1 in two quarters. (Fastest growing startup in Iran, 2020)- Achieved 20x growth in monthly new customers (+100k per month) by creating various referral loops in 12 months.- Joined there as Product Manager of a cross-functional team, promoted to Growth lead after 8 months and led the growth product roadmap, OKR settings, digital marketing budget & strategy, and multiple cross-functional teams; ultimately it contributed to a remarkable 10x YOY growth in GMV.

Middle East

Middle East

- Built the product from MVP, defined key metrics and north star, and shaped an agile product environment.- Reached flatten retention rate by diversifying solutions for customer needs.- Achieved 1 million user base and 300K MAU in 14 months after initial launch, through referral channels and SEO optimization.

Middle East

- Volunteered in the expansion of an AIESEC local committee in Yazd University.- Built a team of volunteers to handle the cultural exchange, event and marketing planning, and financial budgeting.