Tyler Parsons Email & Phone Number

Nashville, Tennessee, United States

HUSH. Your next best-kept secret for video, photo, and creative marketing. The company pilot that changed content marketing agencies forever. HUSH was the culmination of four thought leaders and two agencies pushing the barriers of content creation and paid ads production.It took 7 months for us all to realize we were on to something special and to close the other agencies and carry on Brotherdale name.

Austin, Texas, United States

We provide digital marketing solutions for businesses of any size to scale with Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok), Lead Generation, Marketing Automation, Text and Email Marketing, Google Ad Words, Website Design, and SEO. Say bye-bye to spreadsheet analytics and working with marketing interns. We are professionals. We work hand in hand with our partners to gain a unique understanding of their business and work to unlock their full potential through omnichannel marketing.

Austin, Texas Area

- Exceeded aggressive sales growth and new customer acquisition targets by generating and maintaining a $7 million portfolio encompassing 5 brands and 120 SKUs.- Created reports and dashboards within Salesforce to deliver key metrics such as channel sales, product trends, and areas to focus to drive growth.- Managed day to day administrative workload within Shopify (B2B Commerce), Netsuite (ERP), RangeMe, Klaviyo, and Trade Gecko technology stacks.- Analyzed internal performance against external resources such as industry trends and competitive landscape to help shape and deploy optimal strategies designed to strengthen wholesale partner business.- Became a trusted advisor to clients by demonstrating a deep understanding of omnichannel strategies, in addition to tactics to increase cash flow, mitigate risk, retain top talent, and pivot through other key challenges facing their organization.- Utilized consumer, cultural, and insights gathered from Point of Sale to develop winning consumer-first strategies that propelled Defyned Brands forward across all channels.- Fostered and supported collaboration between executive, marketing, sales, and technical teams to deliver quality and timely deliverables.2019: 25% increase YOY2018: 62% increase YOY2017: 190% increase YOY2016: $1.1 million in sales

Austin, Texas, United States

- Assigned wholesale distribution role for a startup company; independently built and developed 7 figure sales channel. - Management responsibilities included fulfillment center, manufacturing, and logistic/3PL partners. - Developed SOP's and negotiated rates resulting in 6 figure savings/year. 190% annual wholesale revenue increase from 2016 to 2017.

Austin, Texas, United States

- Self-created corporate role due to results-driven and innovation of local marketing strategies. - Specialized in new customer acquisition and retention strategies with a focus on b2b cross-promotion. - Responsibilities included managing social media channels, creating educational, promotional, and co-partnered events, and building/manage brand ambassador team.

Austin, Texas, United States

- Managed two Austin area locations and lead a team of 5 members. - Pre-Employment Evaluator and Sales Trainer. - Specialized in sales, customer service, and b2b marketing. - Responsibilities included payroll, inventory management, purchasing, merchandising, and employee schedules.

Dallas, Texas, United States

- USIC lead tech for the LBJ Express Expansion Project, the 2nd largest road construction project in the U.S. 2011-2015. - Certified Damage Investigator and Pre-Employment Evaluator for USIC employees. - Specialized utility locating experience with 8+ utility providers. - Responsibilities included daily coordination with project foreman, supervisors, and engineers to create productive/safe workdays. Resulted in a damage-free and injury-free project.

Sports Management

Associate'S Degree, Sports Management, 3.9

Activities and Societies: Scholarship Athlete (Football), High Honors, Phi Theta Kappa