Charting the road map for web and android product development for the company

Lead following organization wide projects:- Classified customers into various groups using RFM (recency, frequency and monetary) modelling- Designed company's go-to market strategy for US market which answers questions like - which geography to hit first, what should be the product offering for different geography, estimation of market potential based on different geographical location

Performed following tasks as senior analyst:- Worked with data science team in development of regional utilization algorithm, to improve churn rate and space utilization in various warehouses- Lead a project to reduce returns and breakages of fragile items being caused by forward and backward journey of an item. Proposed various precautionary steps which led to 40% decrease in these types of breakages

As data analyst for category operations team in Myntra, i performed following tasks:- Sales forecasting and inventory procurement for annual sales events- Created various automated daily reports and dashboards for inventory tracking- Performed various root cause analysis to improve procurement efficiency

I was part of customer knowledge platform team working for world's largest retailer, where i have executed following projects:- Customer segmentation and profiling using k-means clustering for personalized targeting- Identification of potential online grocery buyers based on their in-store purchase behavior- Used various descriptive matrices to calculate success matrix for BTS/BTC campaigns. Created a tableau dashboard to track and compare these matrices