Parth Modha Email & Phone Number

London, England, Gb

London Area, United Kingdom

● Lead new business pitches, securing contracts worth over £500K● Collaborate with sales and onboarding teams to reduce client onboarding time● Manage multiple client projects simultaneously, ensuring timely delivery and adherence to budgets● Monitor and analyze campaign performance, providing detailed reports and insights

Brixton, England, United Kingdom

● Spearheading a 20% increase in online sales through digital media buying initiatives and SEO, PPC, and social media optimization● Enhancing user experience and customer engagement on Shopify by 5% through UI/UX improvements on product pages● Collaborating with cross-functional teams to develop and execute comprehensive marketing strategies, driving brand growth● Conducting market research and analysis to contribute to marketing plan development, identifying trends and competitive strategies● Leading the optimization of product pages on Shopify, resulting in improved UI/UX and increased customer engagement● Initiating and managing influencer marketing campaigns, significantly expanding brand reach and engagement● Implementing advanced data analytics to monitor and report on campaign performance, enabling data-driven decision-making● Developing partnerships with technology providers to enhance e-commerce platform capabilities and streamline operations

Chesham, England, United Kingdom

● Drove SEO and PPC media buying initiatives, enhancing online visibility and traffic● Oversaw the design and development of two e-commerce websites, boosting ROI by 8% and achieving a 450% ROAS on ads within three months● Supervised product merchandising across various digital sales channels, including the company website, Amazon, and eBay● Facilitated digital transformation initiatives, enhancing UI/UX and optimizing processes in collaboration with key stakeholders● Implemented an effective inventory management system to optimize stock levels and reduce overhead costs● Established a customer feedback loop to inform continuous improvement of the online shopping experience● Conducted training sessions for the marketing team on the latest e-commerce trends and technologies

London, England, United Kingdom

● Executed comprehensive PPC campaigns, achieving a 16% conversion rate and generating 8000 leads● Managed social media and affiliate marketing campaigns, optimizing CRO and enhancing customer acquisition and retention● Optimized website content for SEO, resulting in increased organic traffic and improved search engine rankings● Developed strategic partnerships with online influencers to increase brand visibility and engagement● Implemented a comprehensive analytics framework to measure campaign effectiveness and inform future marketing strategies

Mumbai, Maharashtra, India

● Directed a £65k monthly marketing budget, achieving a 17-18% conversion rate and generating 35,000 leads through PPC and Affiliate marketing● Formulated strategic PPC campaigns on Google Ads and Facebook, alongside implementing SEO and ASO strategies● Outlined workflow for marketing automation campaigns, contributing 10% of total lead flow● Navigated social media management and marketing, achieving significant milestones including IG account verification within six months● Managed website and app content, focusing on optimal user engagement and experience● Introduced a loyalty program to enhance customer retention and increase lifetime value

Mumbai

● Executed Local SEO strategies, achieving a 34% increase in organic reach and a 19% conversion rate, earning recognition at the Indian Digital Marketing Awards● Strategized PPC campaigns for franchisee acquisition, achieving a 3% conversion rate across various platforms● Expanded ROI for the Affiliate Channel by collaborating with 26 affiliate partners and achieving a conversion rate of 19-22%

Master Of Business Administration - Mba, Marketing Strategy, Strategic Project Management, Leading People And Teams, Sector Analysis, Distinction

Bachelor Of Engineering - Be, Information Technology

Hsc, Computer Science

Ssc