Looking after entire West Bengal and Bhutan region for Dairy and Frozen foods business of Vadilal Enterprise Ltd. Handling team of 2 RSMs , 4 ASMs and 12 SSEs .

Shouldering the responsibility of sales for all Coca-Cola products (Sparkling soft drinks, Energy Drinks, Juices & Water); contributingVolume: 33 Lakh cases per annumValue: Rs. 300 crores annually • Accomplished Volume Growth of 30% and Value Growth of 40%.• Territory includes all retail accounts and institutions in Kolkata and South Bengal covering 12000 + outlets universe and 5 districts.• Evaluated & controlledDiscounting and cost budgets amounting to a total of Rs. 12 crores.Market share parameters covering Distribution / Consumer.• Responsible for all KPI for Distributors ROI, Credit & Consignment, GTM for a team of 51 distributors and 126 indirect distributors.• Provided inspirational leadership & training to the secondary sales force team of 3 ASM’s, 9 SSEs , 3 RTMs,3 MEEs and 67 PSRs • Promoting range selling within the given territories by leveraging my team for profitable growth volume. •Recruiting new distributors/channel partners; resulting in deeper market penetration and wider market reach. •Directing and boosting morale of the team members to deliver best to attain goals along with their personal growth •Provide excellent distributor relationship management with healthy ROI and company Turnover. • Forecasting, Stock planning & Replenishment plan • Implementing trade promotions and evaluating trade spending. • Timely reporting and monitoring quick claim settlement • Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competition activities.• New Product Launch planning and business development.•Ensuring implementation of Superior Visibility of all Coke Products (Sparkling Soft Drinks – Coca-Cola, Thums up , Sprite, Limca, Fanta . Juices– Maaza,Minute Maid, Apple POP , Energy Drinks – Monster and Kinley Water) and POS materials/ promotion at the retail outlets.

Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans.• Establishing sales objectives by creating a sales plan and stretched targets for territories in support of zonal volume and market share objectives with inputs from Assistant General Manager. • Maintaining and expands customer base by leading Territory Sales Executives ( TSE’s) and Territory Sales Incharge (TSI’s); building and maintaining rapport with customers , identifying new customer opportunities , Product management and CNF management ( was responsible for 5 depots).• Promoting range selling within the given territories by leveraging my team for profitable growth volume with healthy ROI.• Recommending product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors. • Implementing trade promotions and evaluating trade spending.• Accomplishing sales and organization mission by completing related results as needed. • Timely reporting and monitoring quick claim settlement.• Provide inputs to launch PDA mobile application software and successfully rolling out the system across the geography. • Looking after Spirit business of Central and South Bengal. Product Ranges are 8PM Whisky, Magic Moment Vodka, LAB (Electra), Magic Moment Verve, Regal Talons whisky.

Was responsible of yearly 60 Cr+ Turnover of Mjengo business ( Nuvita biscuits, Dawaat Rice, Snacks, Breakfast Cereals, Cakes, Pasta) of East Africa business. Leadership, BTL , ROI , New product launch and development.Handling 4 TSE ( Company pay roll) , 18 ( Off roll) team. YOY growth was 22%, MTD growth was 29%.Was handling 12 Super Distributor, 157 Stockists / Distributor in my assigned area. Provided inspirational leadership to my Team, stabilise infra and S&D, practice ROI model, launched PDA mobile application model and system process across.

•Was responsible of handling of 3 super distributors(SD’s) in Kolkata, South Bengal and Coastal Orissa , 115 no’s of stockists in Kolkata, South Bengal and Coastal part of Orissa and Ganjam district - Andhra Pradesh Boarder ,provided inspirational leadership & training to the secondary sales force team of 6 ISR, 25nos of PSR & VSR. Handling 1 company payroll TSO looking after urban stockiest town in Marico Ltd.• Formulated and Implemented Annual Sales, Distribution and Marketing Objectives and Strategies , Collections in alignment with Organizational goals, ROI.• Planned & Forecasted Monthly and Annual Sales Expectations while optimizing TM&D expenses. • Utilized Market knowledge and Competitive intelligence to determine appropriate Product Portfolio in terms of positioning, contribution and market share in consultation with ASM , BM & Branding SBUs. • Influenced Consumer Purchase by ensuring implementation of Superior Visibility of products and POS materials/ promotion at the retail outlets. Provided Inputs for Communication Designs to Branding teams• Ensured ambient Cross Functional teamwork with HO, Brands SBU, Logistics, Production, Finance and HR.• Monitored, analyzed and improved the existing Supply Chain Design ensuring High levels of Customer Service• Recommended appropriate actions to Distributors on Investment and Cash flows along with understanding and applying Trade Pricing Policies and Practices.• Managed and Optimized Inventory at the Company, WSP level and at the Distributor end.

• Formulated and Implemented Annual Sales, Distribution and Marketing Objectives and Strategies in alignment with Organizational goals• Planned & Forecasted Monthly and Annual Sales Expectations while optimizing TM&D expenses. • Utilized Market knowledge and Competitive intelligence to determine appropriate Product Portfolio in terms of positioning, contribution and market share in consultation with ASM , BM & Branding SBUs. • Influenced Consumer Purchase by ensuring implementation of Superior Visibility of products and POS materials/ promotion at the retail outlets. Provided Inputs for Communication Designs to Branding teams• Ensured ambient Cross Functional teamwork with HO, Brands SBU, Logistics, Production, Finance and HR.• Monitored, analyzed and improved the existing Supply Chain Design ensuring High levels of Customer Service• Recommended appropriate actions to Distributors on Investment and Cash flows along with understanding and applying Trade Pricing Policies and Practices.• Managed and Optimized Inventory at the Company, WSP level and at the Distributor end.• Analyzed competitor information to identify opportunities and threats and Create Sustainable Differentiation• Product Portfolio includes Cigarettes, Cigar, Chewing Tobacco, Confectionery, Packaged Tea..

Looking after channel sales through dealer & distributor. Looking after Primary & secondary sale of Kolkata 24 Pgs (North).

Was Responsible to set up business from scratch - Jharkhand, Bihar and Western Orissa. Distributor appointment, sub dealer appointment, Distributor salesman training and product knowledge. Meeting Primary and Secondary sales target Ach, Product positioning, Range selling, Absolute nos of Retail coverage mapping and servicing, New product launch, Competition activities tracking and reporting . Was responsible to increase Mkt share to our portfolio, Collection tracking , Distributor claim settlement on time, ROI tracking, business development, Conducted Dealer meet and increased distribution efficiency.Product ranges - Patton Plastic Water storage tanks and PVC Pipes.