• Led cross-functional teams to integrate ML & Gen AI in the platform using python libraries like Scikit-learn and OpenAI API respectively, driving a 27% increase in sales.• Architected and spearheaded a team of developers to deploy critical features like advanced campaign creator, reporting dashboards, user management (SSO) etc. by implementing various REST API’s and using AWS Lambda, API Gateway, Auth0, PHP, jQuery Plugins and various data storage systems.• Led from the front in developing Threshold Billing System using Braintree API, automating user charges & reducing billing query time by 85%, enhancing client satisfaction.• Revamped analytics engine, integrating new data streams & optimizing storage by adding OpenSearch in combination with AWS Aurora, Redis and Redshift, achieving a 23% faster response time and 35% reduced storage costs, enhancing operational efficiency.• Established and guided a global team while streamlining and optimizing agile practices. Delivered a 15% decrease in feature delivery time and a remarkable 50% reduction in post-release bugs, elevating project efficiency and excellence.• Successfully led the Async request queuing project, significantly optimizing code and slashing user response time pertaining to third-party APIs by an impressive 98%.

• Played a key role in data architecture development for the reporting analytics engine, ensuring robustness and scalability, implemented with modern ETL techniques using RedShift, Python, PHP, AWS lambda and MySQL, cutting report generation time by 65%.• Integrated and maintained The Trade Desk API for Real-Time Bidding using AWS API Gateway, enabling self-service campaigns and ad inventory purchase on the platform, reducing support team’s time utilization by 90% and making it available for the users to make their decisions at fingertips.• Collaborated with diverse teams to implement intuitive data visualization tools using Bootstrap and jQuery plugins, enhancing campaign optimization by 30% and reducing time-to-insight by 41%.• Implemented user feature enabling instant custom report delivery using PHP plugins, Redis, MySQL and CRON jobs, showcasing comprehensive campaign data. Achieved a remarkable 64% Month-over-Month (MoM) retention rate on the platform as a direct result.• Optimized application performance by shifting some data retrieval on page loads to REST API, leading to a 70% reduction in page load time and an increase in user engagement.

• Developed one-click Ad Builder with product recommendations, reducing the creative team's workload by 63%.• Contributed to the implementation of Web Crawler (spider bot) to crawl and store licensed websites for content marketing using Python libraries like BeautifulSoup2, Pandas, etc. and MySQL.• Designed and integrated Shutterstock API into the platform, simplifying content discovery, selection, and licensing. This user-friendly feature reduced abandonment rates by 33%, elevating user engagement and satisfaction.

1. Actively involved in the development and maintenance of DSP SaaS platform.2. Successful in developing and leading a team of software engineers to develop and add new features in the platform.3. Responsible for contributing and monitoring Ad delivery network and custom pixel data management.

1. Designed and managed iambiomed website using HTML, CSS, JavaScript, PHP and MySQL.2. Managed web hosting, third party API and integrated database management system of registered users.3. Contributed in re-designing the site, making it more interactive while reducing the latency using Bootstrap and Ajax.