- Helped shape the creative department, manage and mentor junior members of the team, and play a key role in business development- Drove strategic brand development, ensuring a cohesive and impactful visual identity.- Led diverse teams with a focus on precision and excellence in design execution.- Successfully delivered campaigns that surpassed expectations for clients with high performance ROI.- Fostered a collaborative environment, harnessing collective talents for optimal results.- Crafted narratives with a formal touch, aligning projects seamlessly with brand objectives.- Elevated Ongea's creative output through disciplined leadership and refined creative direction.

· Bid, hire, and manage production and post-production partners for assigned projects· Investigate and develop new content creation models to increase velocity and open up new production methods· Work closely with creative leads and marketers to proactively clarify requirements and deliverables when there is ambiguity· Manages projects/programs/campaigns through the entire lifecycle: planning, creative, production, delivery, and wrap· Define project scope, including timeline, resources, labor hours, and external costs and build an estimate to best suit the production· Ensure all deliverables are meeting stakeholder expectations, including adherence to established timelines and budgets, creation of budget controls to drive accuracy in forecasting, and alignment with legal department to ensure relevant guidelines are followed· Facilitates project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicates action steps to the broader team· Anticipate bottlenecks, provide escalation management, anticipate and make tradeoffs, and balance business needs versus technical constraints· Work with legal and business teams to secure usage rights, assess risk, and clear work for distribution.· Clearly communicate project status with stakeholders regularly· Initiate vendor paperwork (including NDAs, SOWs, advance requests, etc.) and manage the vendor invoice process in adherence with Spending & Transaction Policies· Ensures the highest standards are achieved, processes are continually improved, and results are deliveredKey Clients:Emaar, Lamborghini, Audi, McLaren, Emirates, Jumeriah Group, Sony, EXPO 2020 Dubai, EKAAR, Address Hotels, Careem, Dubai Parks, Majid Al Futtaim, Sofitel, BMW, Museum of the Future, Netflix, Starz Play, Careem

Increased engagement and quality of content produced for Emaar, creating conversions via social channelsMy role as Creative Producer is to help clients reach content marketing goals and strategically implement programs to position them as thought leaders while increasing content production quality.Investigated and developed new content creation models to increase velocity and open up new production methodsEstablishing timelines and budgets, creation of budget controls to drive accuracy in forecasting, and alignment with the social department to ensure relevant guidelines are followed. Facilitated project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicates action steps to the broader teamAnticipated bottlenecks, provided escalation management, and made tradeoffs to balance business needs versus technical constraints. Work with legal and business teams to secure usage rights, assess risk, and clear work for distribution. Ensures the highest standards are achieved, processes are continually improved, and results are deliveredKey Client: Emaar Dubai, DIFC, Lamborghini, Museum of the Future

Increased engagement on Youtube for the Timeout Dubai account by 20%. My duties extended to content creation and management, competitive intelligence and working with the editorial team in user targeted content that converts. Developed multi-format social content, including video and podcasts for a series of Tier 1 media titles, to build online affinity with today’s digitally-connected consumer. Created YouTube videos and social media content to engage database audience and communities that led to an all time high -4x the average views.Managed strategic planning and execution of integrated social media marketing campaigns, including international product launches, and large-scale events (House of Bazaar, GQ ME launch, Esquire Man of the Year)Integrated programs included podcast structuring, community management, social application development, live streaming video, and influencer outreachKey Clients: Harper’s Bazaar Arabia, GQ Middle East, Time Out Dubai, Arabian Business Esquire Middle East, Architectural Digest, Villa 88, Cosmopolitan Middle East Spinney’s, Conde Nast Traveller

Led the development and execution of the company's social media strategy, resulting in growth and engagementConceptualized marketing campaigns via social media and digital advertising platformsWorked closely with key internal departments to pinpoint effective marketing opportunities and create impactful social media contentKey Brands: Ghassan Aboud Cars, Gallega Logistics, Grandiose, Orient News, Live Point

- Worked towards building the influencer (Roseminsworld) digital platforms through content marketing.- Provided photography and videography for marketing purposes.- Managed video projects from conception to final edit.- Social Media content creation for Instagram and Facebook. Key Clients:Ralph LaurenDiorChloeCharlotte Olympia De GrisogonoRoberto Coin Christian Louboutin Chanel

Specialized in project planning and lead generation with email marketing programs. Worked on all tradeshows and corporate events. Designed, edited and managed sales materials. Established the company’s social media strategy, liaised with internal stakeholders to ensure smooth and timely executionRe-branded, built, launched and managed corporate website, www.aquaforce-trading.com

Developed and implemented innovative strategies for digital based user procurementStrategized amplification methods for digital activity based on client KPIs and performance reportsDeveloped dynamic social media content on Instagram, Facebook, Twitter for key clients Prepared pre, during and post campaign analysis, presented key highlights and learnings, and recommended ways forwardKey Clients: Address Hotels & Resorts, Dyson, Lego, Dubai Municipality, Sacoor Brothers

Featured background actor for War Machine Movie (Starring: Brad Pitt, Topher Grace, Will Poulter... Directed by: David Michôd) Debuting Netflix May 26th 2017

Conceptualized, filmed and edited a literary art project in partnership with HSBC and the Manzil Center for children with determinationThe film focused on the determination of a select group of children with varied abilities to achieve uniqueness no matter the circumstance

Formulated a detailed and comprehensive social media strategy to increase visibility and traffic for all career center events and programsCoordinated with the on-ground events team to understand the strengths of the event program and develop the content marketing strategy in parallelOperated in a self-directed and remote work environment within a broad, benchmark driven task structure.