Parth Midda Email & Phone Number

Gurugram, Haryana, India

• Executed search advertising for Google's NPO client with $10K budget to boost brand visibility & engagement
• Volunteers & Donations- Increased reach by 6.7%, clicks by 11.3%, CTR by 68% & received 103 conversions
• Setup conversion tracking & analyzed past reports to redefine the target market segments using Google Analytics

• Responsible for formulating a detailed business plan to enter B2B E-commerce channel & partner with emerging platforms - Udaan and Amazon Business
• Developed product category insights through competitive benchmarking of 18 brands with scraped data using Data Mining tool on Amazon & Udaan
• Strategised phase-wise product onboarding & platform-level marketing plan while collaborating with the category managers of Udaan and Amazon B2B
• Estimated benchmark price bucket for 8 categories by creating category-wise price dispersion window of top-selling brands using Advanced Excel Pivots
• Minimized E-commerce channel conflict by developing growth drivers & strategies for pricing, logistics & place of operation

Gurgaon, Haryana, India

• Planned & executed SEM Google Ads campaigns for the NZ market post presenting a cost estimation report
• Presented SEO reports monthly and optimized product titles & descriptions to run Ecommerce campaigns
• Segregated audience into customer cohorts and ran FB, Instagram, Email & Re-marketing campaigns
• Analyzed the channel-wise data using Google Analytics & was responsible for paid & organic website sales
• Got OJT on Shopify. Used it to create discounts & deals and launch monthly sales based on product demand
• Increased conversions from paid advertising by 6% and improved total website sales by 10% during the tenure

Gurgaon, India

• Created SEM campaigns for Maid & Home Salon service. Improved CTR by 15% & reduced cost by 7%
• Focused on repeat sales & engagement, analyzed and created CRM campaigns after forming customer cohorts
• Planned the launch of new vertical (Home Sanitization Service) in UAE market and designed its SEM strategy

Gurgaon, Haryana, India

• Promoted as Team Coach, Google Ops; managed a team of 15 specialists & worked personally with OJTs
• Was solely responsible for their deliverables including- Csats, Net Cases Closed, TAT & weekly incentives
• Authenticated email solutions sent by the team to the clients in terms of product, quality & language aspect
• Personally handled sensitive cases of high value clients on supervisor calls during social & client escalations
• Designed special training modules & assessments for the team related to frequently asked product queries
• Led a project to manage a team of 6 Phone associates to clear an email backlog, securing a team CSat of 90%

Gurgaon, India

• Offered optimization consultations as a Google Ads Specialist to small & medium scale clients in NA market
• Handled cases for performance, disapproval & campaign management for Google Ads, Shopping & Analytics
• Presented a workflow-change idea to the Google P&D team at Eureka Summit that got implemented globally
• Got selected in the LCS team with Fortune 500 clients (Amazon, Uber, Ford etc.) of ad spend around $1M
• Appointed as an SME floor supervisor; provided product support & worked towards up-skillment plan of BQs

Master Of Business Administration - Mba, Marketing

Bachelor Of Commerce (Bcom)

Activities and Societies: Marketing Head, Commerce society Member, Organising Committee at Ambrosia'15

Business/Commerce, General, 95.5%, Cbse Xii

Activities and Societies: Scholar Batch Holder, 6 years