Parth Mistry Email & Phone Number

Ahmedabad, Gj, In

Ahmedabad, Gujarat, India

Ahmedabad Area, India

Ahmedabad Area, India

Managing Network security product; equipped with an expert-level knowledge of the market and trends, competition, mindset of the customer and Sophos strategy

Ahmedabad Area, India

Bengaluru Area, India

PRODUCT MANAGEMENT• Manage Product Life Cycle for ceramic and faucet products under American Standard brand (Positioning: Luxury); Develop new products according to market change & brand status (Proposal, NPD Stage gate process, Vendor management, pricing & related marketing preparation)• Manage product prices (including those of spare parts), terms of sales, discounts and product promotions recognizing objectives and competition• Develop 3-year and 1-year marketing plans for three product categories; incorporating sales forecast, promotions, advertising, projected market penetration, budget estimates and research efforts required to meet objectives. Also develop tactical product marketing programs to obtain business in line with product sales forecasts and profit objectives• Market Trends, Size and Share analysis and Product Mapping; Provide sales support to National Sales Team during biding and negotiation phasePERFORMANCE MEASURES• Sales from New Product Launches, Category Expansion and Commercial process effectivenessACHIEVEMENTS• Achieved Faucet Category expansion of 183%• Successfully developed and launched four faucet lines, two innovative products (Smart Washer and Sensor Faucet), two ceramic products, five fittings and accessory products• Awarded "LIXIL Star Promotion Planner" for planning and executing the most effective promotion. The SKU clocked 300% more sales in the promotion period• Saved 15% cost by correcting customs codes (HSN) mapping for Brass Products• Trained India Sales Team on LEED certified norms and scoring systems• Developed and executed Indenting process from the scratch - to incrementally remove over stocking and stock outs

Bengaluru Area, India

PRODUCT MANAGEMENT• Part of the CEO’s initiative to define and execute product management process across the organization• Led Product Management for advanced technology products• Defined product strategy, point of view, market positioning and business model for the advanced technology products based on the themes – Smart Systems, Big Data, Digital Life (user interfaces and augmented reality), Wipro E.Motion™ (hosted enterprise mobility solutions)• Identified 20 use cases across verticals through primary marketing research from clients, BDMs and account managers; identified existing accounts as light house customers for product validation• Created MRDs and worked with technical teams for creation of Proof of Concepts for identified use cases• Analyzing potential partner & alliance relationships for the products• Product Use case areas include - Augmented Reality App for Mortgage buying, Lead Generation via Analysis of Browsing Patterns, Location & Buying Behavior based Couponing, Autobot enabled personalized recommendations, Core Banking An AppStore Concept, On the spot Loss Settlement, Predictive Lead Generation, Smart InsuranceGO TO MARKET• Developing and implementing a company-wide go-to-market plan; industry-specific solution set and account plans for Banking and Insurance clients• Responsible for lead generation for advanced technology themes through proactive pitches to existing clients, participating in industry events and conducting innovation workshops• Created marketing collaterals including brochures, standardized presentations, posters and demo videos• Conducted assimilation workshops with BDMs, account managers, field sales and vertical presales teams to articulate products' value proposition and evangelize the theme• Conducted four Customer Roadshows in India and EU Geos to interact and demonstrate product use cases

Bengaluru Area, India

GO TO MARKET & BUSINESS PROCESS CONSULTING• Part of the central cloud team at Wipro and responsible for enabling service lines and verticals in driving $100mn+ Cloud revenue across the four cloud layers• Developed and implemented Cloud Discovery Consulting service to build cloud migration roadmaps for clients• Played lead role in implementing go-to-market strategy and marketing plan for integrated cloud computing solutions• Authored an article in CXO-EU magazine and questionnaires for CIO roundtable, Europe• Positioned Wipro at Forrester (SaaS SI Wave 2010-Q4 with Liz Herbert), KPMG (Cloud Business Impact Survey) and IDC (Cloud Vendor Questionnaire) Analyst Engagements• Ran two webinars every quarter to the worldwide field force with the updated sales kit; Run Cloud Business Council to reinforce best practices and methodologies throughout service lines and industries• Account planning and proactive pitches to key accounts in Banking, Retail and Hi-tech verticalsACHIEVEMENTS• Led the cloud discovery consulting engagement for a large ISV company. This assignment involved a complete assessment of the client’s applications, platform and infrastructure, benchmarking with the industry and preparing a cloud migration roadmap. Wipro finally won the contract for cloud migration worth over USD 3 Million from the client • Wipro Spark Award - for Conceptualizing Business Process Map Impacts and KPI Benefits Assessment framework• Excellent performance exhibited; Earned a Career Progression from Consultant to Assistant Manager in a year of joining

Mumbai Area, India

Worked with Product Marketing team - Platform BPO solutions• Responsible for Marketing Requirement Document (MRD) for HRO - Talent Management System offering• Designed specifications for Platform enabled Talent Management Services including Process Maps, Requirements Specifications (Process, Technology and Service Delivery), Fit-Gap Analysis, Product Evaluation and Functional Specifications• Conducted Primary and Secondary Research for best practices in Talent Management SystemAccomplishments• Published a Whitepaper on showcasing the inclusion of kirkpatrick assessment levels into the Talent management system

Chinmaya Organization for Rural Development (CORD), Himachal PradeshProject scope: Impact Assessment of Livelihood Interventions and Suggesting and Implementing New Initiatives• Piloted Optimized Livelihood Model for 11 business lines impacting 1400 Self Help Groups across Himachal Pradesh• Implemented ‘Udhyami’ Sustenance Model: Inspired 350 beneficiaries to be entrepreneurs to plan production, cost & inventory

Onsite Coordinator, CSC (South Carolina, USA)• Led development and maintenance for Policy Management System projects in the USA General Insurance Domain• Underwriting Engine design: Worked with Virginia Mutual for Assessing risk peculiarities, Deciding coverage & premium• Coordinated the fastest GO-Live for ALFA Insurance on Home Owners Line of Business with offshore teamOffshore Technical Lead, CSC (Indore, India)• 74% reduction in policy processing time by streamlining business processes through Policy Management System• Improved Error Reporting processes under Six Sigma initiative to increase productivity and Billable time by 20%Accomplishments• On the spot WOW Recognition for Onsite coordination: Resolved AS/400 interface issue in a client meeting at USA• CSC Accolades: Leadership and excellence beyond defined role and responsibility• INS(21-22-23) certified: General Insurance Certification offered by Insurance Institute of America

Pgdm, Information Management

Activities and Societies: • Represented SPJIMR At Call For Arms at IIM-L Manfest '09. Identified Target Development sites, suggested.

Bechalor Of Engineering, Computer Engineering

Activities and Societies: • Student Representative at NIT, interfaced between 70 students and faculty, Contributed 24 hr RFID enabled.