Country Head - CreativeI joined Bennett Times of India to take a plunge into the other side of the advertising business, the marketing side. I have been rewarded with many nominations at INMA and ABBYs for my work, I and my team also landed a CANNES integrated Gold for the work done for GARNIER. I look after the overall creative output coming out of 6 metro cities of India and 12 mini metros. I have been spearheading the creative functions nationally across all channels of Bennett. I have… Show more Country Head - CreativeI joined Bennett Times of India to take a plunge into the other side of the advertising business, the marketing side. I have been rewarded with many nominations at INMA and ABBYs for my work, I and my team also landed a CANNES integrated Gold for the work done for GARNIER. I look after the overall creative output coming out of 6 metro cities of India and 12 mini metros. I have been spearheading the creative functions nationally across all channels of Bennett. I have produced highly acclaimed properties and brand solutions for big brands panning across the entire country. I juggle created business worth more than INR 400 Cr across various verticals of Times Response. I sensitize clients on the need of a THINK TANK to gain purchase into minds of the consumer. I have a creative team comprising of theatre artists, radio jockeys, photographer turned art directors, copy chiefs and food bloggers turned intellectual property owners, all handpicked and nurtured by me. I orchestrate this bunch every day to break even and create magic around propositions and briefs – proactively or reactively. I also have a nose for innovation, both print and other new and immersive media and being in TOI has been a huge gift.I am linked to Radio, Online, OOH and other immersive channels of Times of India. I function in these media pockets to create integrated communication coordinated with the brands vision. My comprehensive approach to neutral media comes from my intensive learnings from advertising luminaries like Josy Paul, Mohammad Khan, Ravi Deshpande, Viral Pandya, Kercy Katrak, Prashant Godbole, K V Shridhar AKA Pops, Freddy Birdy, Cedric Serpis. I own up the THINK TANK space of Times Response and work closely with vertical teams and clients to provide solution which are the main revenue churners. I also come up with internal solutions for various pockets within Times group like Smart Sell, Brand Capital, and TOI brand. Show less

Partnered the eminent journalist editor Jug Suraiya to bring out the very popular cartoon strip called JEST IN CASE. This was our take on current affairs and the political scenario. Spiced by the sharp spiced satire from the pen of Jug Suraiya and garnished by my typical style of illustration.

Hakuhodo was an eye opener to the fascinating culture of Japan. I observed Japanese way of art and advertising, their eye to details in product shoots and the detailed preparations to a product launch with all the finesse of a Japanese chef. I had the job of being a bridge between the Japanese clients and the Indian sensibilities. Japanese kind of tabloids didn't work in India and hence I had to device the teams thinking keeping the India market and needs. Tarumi san was my worldwide boss and… Show more Hakuhodo was an eye opener to the fascinating culture of Japan. I observed Japanese way of art and advertising, their eye to details in product shoots and the detailed preparations to a product launch with all the finesse of a Japanese chef. I had the job of being a bridge between the Japanese clients and the Indian sensibilities. Japanese kind of tabloids didn't work in India and hence I had to device the teams thinking keeping the India market and needs. Tarumi san was my worldwide boss and he infused the sharpness of a samurai into my thinking which i still carry with me. Show less

Iris was my venture and experiment into integrated approach to advertising. This place set my future path in integration and immersive experiential work. Sean Reynolds was my worldwide head and he really appreciated the work that was happening out of India. My work for ADIDAS, SHELL and SONY ERICSSON got me lots of client and internal traction. I have these clients still as my friends who valued and respected my ideas and vision. My advertising canvas had widened and I was mongering… Show more Iris was my venture and experiment into integrated approach to advertising. This place set my future path in integration and immersive experiential work. Sean Reynolds was my worldwide head and he really appreciated the work that was happening out of India. My work for ADIDAS, SHELL and SONY ERICSSON got me lots of client and internal traction. I have these clients still as my friends who valued and respected my ideas and vision. My advertising canvas had widened and I was mongering experiential ideas with advertising wisdom. Show less

One of the 1st hires of BBDO India. I was one of the founding employee of BBDO with Josy Paul. Tea making, content churner, Office boy plus servicing all rolled into one. Launched 7UP and 7UP Nimbooz in India, cohesive effort and totally a market success. Also collaborated with the Singapore office to feed creative campaigns for Gillette for the South East Asian market. I look at BBDO India with loads of pride and happiness as it keeps scaling newer heights on revenue and recognition both

Rediffusion DY&R was an intense experience of high decibel brands and very talented team to nurture. I was hired to take charge of the non-Airtel business that means Bacardi, Amway, General Motors and Adani Group. Later they elevated me to take on the responsibility of the revenue churner brand - Airtel. Lots of hard work and international collaboration Wolff Ollins UK we launched the new logo and the new set of films and of course the visual look of the brand Airtel.

Euro made me a leadership offer which I gladly accepted because of a great creative faculty partnership with Ashish - a big name in Indian advertising scene and as a jury for many ad fests across the globe. I handled a portfolio of blue chip brands like LACOSTE, RADICO, BJP (RULING POLITICAL PARTY OF INDIA), INDIAN OIL, RECKITT BENCKISER, VOLTAS AIR CONDITIONERS. Its here that I started looking after both copy, strategy and art side of the creative business and delivered great work.I also… Show more Euro made me a leadership offer which I gladly accepted because of a great creative faculty partnership with Ashish - a big name in Indian advertising scene and as a jury for many ad fests across the globe. I handled a portfolio of blue chip brands like LACOSTE, RADICO, BJP (RULING POLITICAL PARTY OF INDIA), INDIAN OIL, RECKITT BENCKISER, VOLTAS AIR CONDITIONERS. Its here that I started looking after both copy, strategy and art side of the creative business and delivered great work.I also started to form partnerships with clients and extracted a great emotional support from them. Ravi Deshpande was the National Creative Director and he started noticing my work and appreciated my efforts. I started to have account planners as partners to extract better briefs for my team, Euro gave me a open hand to hire and I nurtured a hand picked team of highly strung talent pool which has done me proud. Many are themselves Creative heads of big agencies Show less

A great creative destination. I was based in the New Delhi office but was extensively working on Chinese and Singapore clients and their needs. Propelled by the able guidance of my worldwide creative head Bob Isherwood I did some great work for the badge-able clients across the Saatchi network. I made some path-breaking films for MAK lubes which are still in the Saatchi archives and were selected as 5 best film in the Saatchi network by Bob himself. I have honed my photography knowledge here… Show more A great creative destination. I was based in the New Delhi office but was extensively working on Chinese and Singapore clients and their needs. Propelled by the able guidance of my worldwide creative head Bob Isherwood I did some great work for the badge-able clients across the Saatchi network. I made some path-breaking films for MAK lubes which are still in the Saatchi archives and were selected as 5 best film in the Saatchi network by Bob himself. I have honed my photography knowledge here, specially while shooting cars for Hyundai for campaigns I had created. Show less

Mudra DDB Group was a green pasture that indeed was green for me. Echelon of Creative power this agency was in 1998. Naved and Freddy the blue eyed boys of Mudra hired me in. And I haven’t nt looked back since then. The Indian launch of McDonalds, makeover of Dabur Vartika and yearly bid to retain the revenue churning brand SAMSUNG. Great body of work and many films done at Mudra.

A very exciting phase in my career when I got to brush up my skills under advertising giant like Mohammad Khan. In the course of my stay Enterprise was one of the hottest creative shop catering to chosen clientele like HPCL, MOBILINK PAGING NETWORK, DABUR, SONY, EVEREST, HERO MOTORS. I was in charge of some key brand portfolio with my copy partner and created many print and TV campaigns for Indian market. We also bagged a few awards for radio campaigns done for Hero Motors.The threshold for the… Show more A very exciting phase in my career when I got to brush up my skills under advertising giant like Mohammad Khan. In the course of my stay Enterprise was one of the hottest creative shop catering to chosen clientele like HPCL, MOBILINK PAGING NETWORK, DABUR, SONY, EVEREST, HERO MOTORS. I was in charge of some key brand portfolio with my copy partner and created many print and TV campaigns for Indian market. We also bagged a few awards for radio campaigns done for Hero Motors.The threshold for the creative product was very high in Enterprise hence I grew up more confident and absolutely brutal with my thinking. Show less

I am as birthed in Lintas Kolkata. The place which picked me from Art College and taught me advertising under the tutelage of advertising greats like Kiran Khalap, Kercy Katrak, Alaque Padamsee and Cedric Serpis. I have had a very fruitful stay and dabbled on brands like Philips Televisions, Shaw Wallace, ICI Paints, TATA Steel, Polar Fans and ITC Classic.