Partho S Bhattacharjee Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Leading Global Marketing Technology and OperationsManaging all Channel Operations• Responsible for delivering all digital marketing channels• Managing large-scale marketing technology implementations and overseeing tech stack strategy • Leading marketing analytics team connected with MarTech stack for end-to-end account and client insights • Managing campaign operations process and outbound campaign strategy for omnichannel programs/activation • Thought leader on current technology trends and drive optimizations of existing tech stack with operations efficiency• GoToMarket readiness assessment • Vendor Management • Budget Management • Risk and Compliance Management

Hyderabad, Telangana, India

Hyderabad Area, India

Responsible for delivery of multi-channel global demand-gen campaigns using the best-in-class marketing automation connected ecosystem. • Lead the Global campaign operations for Cognizant as part of Cognizant's Global Marketing Transformation & Technology Enablement Team• Enabled Geo leads, CMOs, Field Marketers and Business unit leads with campaign enablement, GoToMarket readiness assessment for demand-gen multi-channel programs • Worked on Assessment, Enablement & optimization of the of MarTech stack globally • Managed global marketing program plans, enabling campaign operations with integrated campaign strategy blueprints, best practices aligned with MarTech processes• Responsible for governance and compliance of digital demand channels using best-in-class marketing automation platforms • Build and operate efficient downstream campaign performance models & processes to efficiently engage in-market for our BUs. Work as one• Worked with cross-functional, technical, & global marketing teams to roll out & manage an enterprise automation platform connected to a global CRM and connected channel applications. Ensure 360-degree channel reporting and marketing effectiveness for all campaign types• Thought leader for application of best practices, efficient processes ensure working as one efficiently • Built & led a high-performance global marketing campaign management team • Lead program management, campaign strategy, & onboarding for marketers and offshore teams on MarTech stack and campaign ops. delivery—helping them drive success.

Hyderabad Area, India

Strategic Team member within the Global Sales and Marketing Team for Financial Services Business Unit• Worked as Product Marketing / GTM Manager and managed Go to Market Strategy for FS offerings • Worked on aspects of Solution Packaging, Campaign Strategy, Sales Enablement and end to end Campaign Management • Marketing collateral's development for new offerings / services & world reports• Developed competitive value proposition - core messaging for service offerings • Worked with the Practices / BU teams for new offerings development and market readiness • End-to-end program management for strategic and tactical programs for efficient global delivery • Marketing campaign management with Marketo, Salesforce & Pardot, with 360 degree reporting across channels• Ensure MarTech platform readiness, process documentation of MarTech globally • Event's planning, strategy and management • E-marketing, Web and Social Media planning and program management using industry leading enterprise applications • Account marketing for strategic FS clients• Process efficiency monitoring and optimization for Inside sales & marketing Ops process• Managed joint GTM plans with global alliances leads / partners for strategic programs • Experienced in managing external agencies for marketing channel enablement & ROI • Worked on leadership dashboard updates for sales and marketing officer to spread awareness / updates on offerings / portfolio to global sales teams • Technical scoping of websites and pages development, along with UAT for critical sites• Worked closely with the regional sales and marketing teams for demand-gen campaigns and lead management

Hyderabad Area, India

Worked on Functional and Technical support, across various tactical and strategic projects for North America and Global Clients.End to end Account Management and Account Based Marketing - Providing close support to onsite team for Critical Account activities.Areas of contribution - • Account Marketing,Go-To-Market strategy and Digital Marketing • Marketing Measurement using multi channel MarTech Stack• Marketing Technology assessment, mapping and campaign enablement • Client Service Strategy and Planning • Client Relationship management, and effective use of Deloitte CRM for opportunity mapping and stakeholders management • Opportunity and Financial management• Client Service Assessment and perception study • Competitive/Market Intelligence• Pursuits Management• Client communication - Strategic Newsletters • Relationship management and Stakeholder value maps• Alumni Relations• SOW/Contract Management• Client Onboarding / Off boarding • Client/Issue Specific POVs reporting• Firm/Industry Communications• Utilization and Financial reportingPart of the elite SRM (Strategic Relationship Management) team of Deloitte. Supporting account leads, partners for their account management initiatives. Managed a team of 10+ people and setup the ABM offshore community for Deloitte SRM Strong technical competency in Microsoft Sharepoint Server 2007 and 2010, and Sharepoint Designer

• Involved in Pre- Sales activities in PMO• Functional and Technical analyst• Worked on BRD's, FSD's, Proposal's for key strategic clients• Account management and business development for key Healthcare clients

Chennai Area, India

• Campaign management, Business Development and Pre-Sales for North American market• Lead the Sales Support, Marketing & Business Development for Healthcare vertical• Supported Sales and Marketing Heads/VP's/Director, AVP's, Client partners, Account Managers, and Sr. Account executives in their new logos pursuit and Account management / mining activities (Marketing, Sales, Pre-Sales, Business Development activities)• Strong Domain Competency• Worked on key vertical to leverage the Domain Solutions and IT Service offerings• Account Profiling, Market and Trends Analysis, Strategy development and specializing in Market research, Lead generation• Marketing Strategy development, and GTM• Strong expertise in data management for account profiling and lead segmentation • Domain expert in wide array of IT services and Business specific services across all major Technology platforms• Technology and Domain trainer

Business Development and Strategic Marketing in North America and Canadian market Account planning, Account management, Business development, Sales support. Account mining for the existing clients and Requirement gathering. Thorough Knowledge of CRM - software for Campaign management.Pursuing leads to RFP’s and RFQ’s for Products and services

Supervised the support for Software solutions, storage and recovery.System hardware administration and troubleshooting for Compaq- HP Machines.Supervised a team of field support and online sales.

Mba/Pgdbm, International Business, Marketing, A

Bachelor In Science, Science, A