Partho Chakravarty Email & Phone Number

Mumbai, Maharashtra, India

Passionate about transforming ideas into reality and pioneering groundbreaking solutions, I have my calling as a Co-Founder with a diverse skill set spanning strategic thinking, business management, team leadership, and organization building. With a keen focus on creative thinking, I lead the creation of LabelBlind®- India's first digital food labeling solution, revolutionizing regulatory labeling compliance in India through AI-powered digitization.Our standout SaaS solutions under the brand name FoLSol® are industry benchmarks;1. FoLSol-AI® packed food solution 2. FoLSol® menu labelling solution 3. FoLSol® Digital FoPLIf my first innings involved a corporate climb across multiple industries to senior leadership positions, my recent innings is about embodying the principles of building a lasting organization. I thrive on turning vision into action, modelling innovative solutions, and strategically building competitive advantages to drive businesses toward success.I am deeply engaged in networking with business leaders, government officials, industry peers, and tech enthusiasts, forging invaluable connections to drive collaboration and innovation. Known for my ability to rally teams through enduring processes, I am committed to achieving objectives by putting my experience into practice every day, every moment.My achievements lie in transforming a young business into a formidable force, characterized by the quality of its thinking, execution, and the ambitious scale of our aspirations.

Delhi, India

Partho is the Brand Advisor in consultative role for Sonalika and Solis Tractors.He is a proud collaborator to the brand's growth plans in his working with the Hon'ble Jt. MD and Marketing Team of the ITL Group. In his association with the company, he has undertaken key brand assignments for corporate branding and product marketing that have led to standout achievements;1. High-velocity Product launches2. Brand's entry into the Premium Segment3. Rebranding of Agri Implements Business4. Regional focus to strengthen brand's market position6. Digital Transformation of the marketing model7. Corporate Branding and Value Proposition alignment for the Agri Mechanisation and Agri Verticals Businesses8. Product Launches that have contributed to Market Share Growth and consistent Volume Gains outpacing industry growth in F21.

Mumbai Area, India

Role synopsis • Part of leadership team building organisational competencies for new businesses in the agri vertical space - Foods, QSRs, Agri Inputs (Reporting to the CE & MD) • Designing and executing marketing programs: need gap identification, business modelling, alliances with strategic partners to drive NPD with ‘Right to Win’ propositions, stakeholder alignment, GTM with pricing, channel, communication programs, results and analytics • Team management and development • Brand value assessment Key achievements in role:Value Added Dairy Products • 2016: Led Mahindra’s entry into the dairy segment in MP with Saboro at frugal costs, managing high business vibrancy • 2017-18: ⁃ Brand emerged as 3rd largest player in Indore ⁃ Brand preference: 74% Saboro users are regular, with very low lapser rate (Nielsen study) ⁃ New product development and GTM strategies for portfolio expansion (Lassi, Buttermilk) QSR • 2016: Led Mahindra’s entry into the QSR segment in Mumbai with Saboro, pivoting brand on the health plank • 2017-18: ⁃ 4 operational stores with a unit store level scaleable profit model ⁃ Ongoing consumer insight analysis, seasonal menu creation, cost management and pricing policy, nutritional validation, chef empanelment, packaging, brand communication and consumer engagement - in-store, social media, influencer marketing, ORMEdible Oil • 2017: Introduced a ground-up innovation model with the NuPro PreAll Oil Dispensing Machine targeted to meet the needs of the economy segment prone to perils of adulteration in loose edible oil (14 machines introduced in West Bengal, with validations from FSSAI)Agri-input Businesses • 2017: Design and implementation of a digitally enabled Farmer as Promoter CRM model to integrate 3 businesses and 500 farmers for cross-sell, up-sell and agri advisory.

Mumbai Area, India

Achievements: - Part of senior leadership entrusted with creating leadership initiatives for the business - Led transformation of brand value proposition for business twice during the tenure, with a future vision, collaborating with multiple stakehoders across the business value chain and leading global innovation consultants - Sustained market share of 41% over a decade (Brand Mahindra and Swaraj)- Conceived and instititionalised Mahindra Samriddhi India Agri Awards in partmership with the MoA, GoI - stands gloroiusly as an Industry Benchmark - Part of the team that expanded product protfolio tp create market at the the BoP (sub 2 lakh tractor), whilst driving brand's entry into the premium segment with clear sub rband strategy- Key role in driving transformative projects: JQM, Deloitte-Doblin (business value proposition), Marketgate Consulting (Brand Architecture), DY Works (Brand Positioning and Identity Programs)Promoted twice in the tensure Awarded Best Employee Award twice in the tenure

Pune Area, India

Driving marketing responsibilities for the motorcycles and mopeds categories with volume and share gain targets, product strategies, product launch strategies, brand management responsibilities (architecture, positioning, brand personality, communication programs), with multi-function collaborations spanning R&D, customer care, sales, finance, channel partners, communication agencies and senior leadership team.

New Delhi Area, India

Incharge of Brand Strategy and Brand Communication on Dabur's OTC natural remedies for stomach ailments (Hajmola tablets, Pudin Hara liquid and globules) and confectionary (Hajmola hard boiled candies). Additionally, ran the brand communications program on the Swatch group of brands (Omega, Rado, Longines, Swatch),

Mit Sloan Program In Digital Transformation Through Platform Strategies, 94%

Pg Diploma In Advertising & Pr, Advertising & Pr, Iimc Best Student Award

Activities and Societies: Apprentice at JWT Ranked 2nd in the batchStudied the role of mass communication in brand building and marketing.

Master Of Business Administration (Mba), Marketing, First Division While Building An Early Career

Master Of Arts - Ma, Political Science