‣ Spearheading long-term strategy to maintain trust and safety in TikTok Shop’s hyper-growth environment, ensuring seamless experiences for buyers, sellers, and creators.‣ Leading a cross-functional team of data analysts, machine learning experts, and operations professionals to leverage ML and human judgement to proactively detect and prevent fraud, safeguarding customer experience.‣ Collaborating with upstream and downstream systems to ensure comprehensive signal availability for robust fraud prevention at every stage of the shopping journey.

‣ Increased session conversion by 200 bps on Fire TV Content via contextual and conversational search, reducing search abandonment and improving stickiness.‣ Reduced Alexa latency by over 30% on Smart TVs by launching a revamped Alexa architecture allowing 3P partners to migrate Alexa gateway from AWS cloud to on-device, saving millions in developer costs.

‣ Founded and led the Kindle Trust and Safety team, creating its long-term vision, goals, roadmap, and success metrics. ‣ Prevented over $18M fraud annually by founding and leading the Kindle Trust and Safety team, developing its long-term vision and roadmap, and overseeing its cross functional execution. ‣ Improved KDP (Kindle Direct Publishing) author earnings by over 20% by launching a ML platform that suppressed fraud at near real time using content, behavioral, and relation signals

‣ Headed a 70+ member fraud squad of business analysts and investigators to curb buyer fraud, merchant fraud, and abuse. ‣ Launched several analytics driven products including detect buyer-seller collusion, prediction of good-seller-going-bad, which helped avert fraud over over $5M annually.

‣ Elected Member, Student Affairs Committee with focus on Social Media & Publicity

‣ Re-designed and implemented the data architecture to enable complex queries and reports for executive leadership, leveraging Teradata to efficiently manage large-scale data.‣ Revamped data distribution, storage, and retrieval processes via parallel processing and adopting Teradata's on-database ELT capabilities, resulting in a 30% improvement in data load times and 50% faster query performance, significantly enhancing data-driven decision-making and operational agility.PS: worked here as a Consultant (FTE) from Tata Consultancy Services

‣ Designed and implemented a comprehensive data quality (DQ) framework for the massive Teradata based AT&T enterprise data warehouse, including data models and quality assessment processes. This initiative defined key metrics and established a quality scoring system, leading to a 15% improvement in data quality across over 200 critical metrics.‣ Developed an all-up executive DQ dashboard using Coldfusion, identifying and addressing three critical areas for data quality improvement, enhancing strategic decision-making.PS: worked here as a Consultant from Tata Consultancy Services