Marketing is not an art, it is a science. The digital canvas today offers a vast pool of opportunities to a marketer to form a strategy, experiment, A/B test, fail, learn, and eventually succeed. As a business, you need an anchor that puts in the hard yard to analyse what would certainly work for your business and the operations, and prioritise the less probable.My expertise is to identify that strategy and to build a team to implement that strategy. In my total 13 years of digital marketing experience, I have managed Content, SEO, PPC, Automation, and recently learned about Social Media, too. It has been a journey I am proud of. In the more recent years, I have been able to transform the marketing and product development operations to deliver success. The key to transformation is resource vetting, resource enabling, and having a clear path ahead - for both, the business and the resource. And, that is exactly what I have done in the past 6 years of my management experience.