• Worked with the Marketing and Data Science Team to define requirements, campaign goals, and media plan •Involved in tracking timelines for development projects, setting deadlines, and ensuring quality deliverables• Ensured sprint deliverables are well defined and delivered at high quality on time• Worked with data science team and marketing team to build and use tools to automate the process of executing, monitoring, and optimizing campaigns • Managed customer relationships by… Show more • Worked with the Marketing and Data Science Team to define requirements, campaign goals, and media plan •Involved in tracking timelines for development projects, setting deadlines, and ensuring quality deliverables• Ensured sprint deliverables are well defined and delivered at high quality on time• Worked with data science team and marketing team to build and use tools to automate the process of executing, monitoring, and optimizing campaigns • Managed customer relationships by being the liaison between the implementation team and the customer Show less

• Responsible for revenue growth and value enhancement through strategies alliances, joint development, and commercialization of new technologies• Conceptualized, planned, and brought to fruition strategies leading to join development collaborations and sales growth• Applied confidence and knowledge to develop relationships based on mutual trust and respect

• Database mining and integration with the help of Salesforce, Facebook Insights, and Google Analytics• Upgraded email templates using graphics, personalization, and advanced features and implemented email marketing campaigns with the help of Salesforce which elevated participation by 55%• Improved Email open rates from 11% to over 55% by drafting compelling headlines and designing email templates• Analyzed post email marketing metrics to report Open Rate, Click- thru-Rate, Clicks… Show more • Database mining and integration with the help of Salesforce, Facebook Insights, and Google Analytics• Upgraded email templates using graphics, personalization, and advanced features and implemented email marketing campaigns with the help of Salesforce which elevated participation by 55%• Improved Email open rates from 11% to over 55% by drafting compelling headlines and designing email templates• Analyzed post email marketing metrics to report Open Rate, Click- thru-Rate, Clicks per Link, Conversion Rate, Bounce Rate, and Unsubscribers• Pitched content via email marketing to pursue link building opportunities Show less

• Organically grew traction of social media posts by 56% and increased reach from 72 to 736 (average/post) for Hotstar during the Indian Premier League (The biggest sporting league in India)• Created the data flow diagrams for various sites using MS Visio. Monitored, assessed and reported website performance of P1 Powerboat (The first powerboat racing in India)• Conceptualized digital campaign to maximize reach, resulting in a turn-out of over 20k people for the event• Developed… Show more • Organically grew traction of social media posts by 56% and increased reach from 72 to 736 (average/post) for Hotstar during the Indian Premier League (The biggest sporting league in India)• Created the data flow diagrams for various sites using MS Visio. Monitored, assessed and reported website performance of P1 Powerboat (The first powerboat racing in India)• Conceptualized digital campaign to maximize reach, resulting in a turn-out of over 20k people for the event• Developed, tracked and improved landing pages, gathered metrics on campaigns for SEO leading to a 32% increase in the registrations. Implemented conversion tracking using Google Tag Manager and Google Analytics• Performed SMM via Facebook Channel, Instagram, and Twitter for campaign optimization. Managed Client advertising spend of up to $20,000/MonthlyCollaborated with business users and technical teams to define, document and align business requirements with technical solutions• Evaluated, designed, tested and monitored systems with Agile and Waterfall methodology• Operated as a blended Business Analyst and Project manager, accountable for initial analysis through the delivery of projects to enhance business processes• Participated in project process including Release Planning, Sprint Planning, Backlog Grooming, Daily Scrum, and Sprint Review• Implemented analytics approach to continually increase the effectiveness of all client marketing initiatives• Identified critical gaps between current and intended business strategy, assessed risks through extensive analysis and developed a systematic approach to improvement• Acted as a liaison between Technology and Client Services to ensure that technology solutions deliver the highest value to programs and initiatives across the organization Show less

• Managed Sales and maintained client relationships. Secured 5 clients for digital hoarding (new business offering) and 3 clients for billboard spaces• Developed goals for business growth and ensured that they were met. Developed quotes and proposal for existing and new clients

• Designed campaign brief/content in line with strategic drivers: product, audience, and competition. Catered to diverse categories, including entertainment, e-commerce, and retail• Constructed and Managed paid advertising for clients within Google AdWords’, Facebook Ads, and Twitter Ad Manager• Generated extensive digital marketing analytics reports including, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking• Optimized paid search campaigns to… Show more • Designed campaign brief/content in line with strategic drivers: product, audience, and competition. Catered to diverse categories, including entertainment, e-commerce, and retail• Constructed and Managed paid advertising for clients within Google AdWords’, Facebook Ads, and Twitter Ad Manager• Generated extensive digital marketing analytics reports including, trend analysis reports, subscriber engagement reports, growth reports, and ROI tracking• Optimized paid search campaigns to ensure optimal performance through A/B testing, bid management, keyword research, strategic analysis• Worked as an Account Manager with clients to build relationships and ensure client retention Show less