Parth Shah Email & Phone Number

Mumbai, Maharashtra, India

https://www.ezpac.in/

Mumbai

• Directed the marketing department, ensuring all activities were in line with the company's strategic goals. This involved planning, executing, and monitoring marketing campaigns, and coordinating with other departments for a unified approach.• Managed B2B sales, fostering strong relationships with clients and ensuring their needs were met. This involved regular communication, problem-solving, and negotiation to drive sales and maintain high client satisfaction.• Planned and implemented various promotional and digital marketing campaigns, focusing on lead generation. Regularly evaluated campaign results to assess effectiveness and make necessary improvements.• Held overarching responsibility for client retention and account management, implementing strategies to maintain strong client relationships and ensure ongoing satisfaction.• Prepared both online and print marketing campaigns, coordinating with the creative team to develop compelling content and ensuring the timely and effective distribution of campaign materials.• Monitored and reported on the effectiveness of marketing communications using various analytical tools. This involved tracking key metrics, interpreting data, and providing actionable insights to inform future marketing efforts.• Worked closely with vendors and agencies to coordinate marketing efforts and ensure all activities were aligned with our brand and objectives.• Maintained effective internal communications, regularly updating all relevant company functions on our marketing objectives and activities to ensure a cohesive approach.• Analyzed potential strategic partnerships to enhance our marketing efforts, assessing the benefits and risks of each opportunity and making recommendations based on my findings.• Led brand building and design efforts, working with our creative team to develop a strong and consistent brand image that resonated with our target audience.

Mumbai, Maharashtra, India

Marketing Management course

Mumbai, Maharashtra, India

• Oversaw both digital and offline marketing activities, developing strategies in line with company objectives and brand. Led the creation of marketing materials and coordinated promotional campaigns, resulting in improved lead generation and brand identity.• Developed marketing strategy in line with company objectives and brand.• Led brand building and marketing strategy with cost-effective reach.• Created marketing material in line with marketing plans.• Planned and implemented promotional campaigns, digital marketing campaign.• Managed and improved lead generation campaigns, measuring results.• Held overall responsibility for brand and corporate identity.• Prepared online and print marketing campaigns.• Coordinated with vendor agencies for execution and payment.• Analyzed potential strategic partner for co-branding.• Coordinated PR-activity to ensure reach and message is as per the guidelines and brand identity.• Created marketing materials for internal and external communication.

Mumbai Area, India

• Develop long and short term strategies and tactics for growth.• Develop brand and messaging to attract and retain customers.• Develop and manage budgets for marketing, operations, and technology.• Develop and manage supply chains to ensure continuity and maintain margins.• Recruit, manage, and develop personnel to support business growth.• Develop a culture of success and employee satisfaction.• Manage operations to ensure customer satisfaction.• Meet revenue and profit targets.• Overseeing the company’s marketing budget.• Building Brand and marketing strategy online and offline• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns, digital marketing campaign.• Preparing and executing online(Digital) and print marketing campaigns.• Creating a wide range of different marketing materials.• Working closely with agencies and assisting with new product launches.• Analysing potential strategic partner relationships for company marketing.• Product launch, activations, btl activity, marketing strategy are few of the areas handledClient Industry: FMCG,FMCD, Real Estate, E-Commerce Apps

Cambridge, Massachusetts, United States

• Initiated market research studies for global launch with market survey • Analyzed market opportunities (Social media, traditional media) for launching of new product, conducted surveys of over 200 customers to identify pricing, product features • Managed team of 2 marketers to implement marketing strategies in public and media relations and sales promotions • Interacted with a team of 4 brand ambassadors in direct marketing roles, providing insight of industry and customers leading to increase of productivity of team• Reviewed behavior of target audience and proposed a word-of-mouth strategy to brand the product, strategically planned displays to reach a wide audience and organized events to spread awareness to acquire new customers.

• Marketed website presence by online and offline (posters) to gain 40% increases of viewership on the website in 36 hours• Supervised and designed UI/UX for an mobile based application with user experience as a important factor• Presented to Shark Tank of university about the innovative idea of boXtore startup pitch• Presentation on product, future scope and competitive advantage• Consumer behavior study for a product to gain insight in the consumer mindset and buying patterns• Market research for brand value using survey, focus group, personal interviews, observations and field trials.

Navi Mumbai, Maharashtra, India

• Involved in marketing campaigns and branding strategy for clients in various industries (Retail, Education, Real Estate) using ATL (billboards, TV commercials, pamphlets, etc.) and BTL (college events, concerts and corporate events) methods with average increase in revenue by $100,000• Acquired new clients for the advertising agency. I was able to add 6 new clients in the portfolio within 6 months• Recruiting 15 new interns to support and organize events• Supervised and coordinated “Hot Careers,” a 2013 Education and Career Fair, attended by over 40 employees and 3000 students • Designed cross-channel promotion and leveraged both social media (e.g. Facebook, Twitter, Pinterest, and Instagram) and traditional media (e.g. Billboards, TV Commercials, Newspaper ads) to promote the event

Mumbai, Maharashtra, India

• Utilized innovative technologies such as EL-displays, 3D Projectors were used to market products and services for clients resulting in increase of sales by 7-8%• Created and devised innovative product “T-shirt TV”: a T-shirt with a wearable TV, battery-powered screen and speakers• Developed market-ready product design and marketing strategy to launch products in market• Advised multiple enterprises on sales and marketing strategies • Priced products, identified target markets, and studied market trends and competitors’ marketing/sales strategies with10% increase • Pioneered cross-marketing strategies, finalized corporate alliances and built unique partner program to launch products • Devised and executed digital and offline marketing campaign; critiqued campaign effectiveness on different measures including social media, campaign reach and impact on revenues• Cultivated effective partnerships with engineering, marketing, sales and customer support staff

Master Of Business Administration (Mba), International Business

Activities and Societies: organized 3DS workshop gives opportunity to students to get directly to 2nd round mass-challenge, co-president.

Bachelor Of Engineering (B.E.), Information Technology

Diploma, Information Technology

Education record