Lead Marketing Strategy for Gujarat, India's largest luxury furniture storeDrive tactics to increase quality traffic and conversionOversee digital operations, including lead management and sales

Lead a channel strategy and customer acquisition team. Responsible for acquiring customers in National Retailers (Costco, Walmart, & Best Buy) and T-Mobile's digital & emerging Virtual Channels.

Lead a team responsible for M&A migration strategy to move 29M Postpaid customers from Sprint to T-Mobile to realize a majority of $6B/yr in merger synergiesProvided strategy and vision to a cross functional team to prioritize and build required capabilities to successfully migrate customer baseDeveloped offer strategy incorporating customer behavior and known constraintsObtained cross functional & executive buy in to execute Strategic vision

Developed and executed profitable marketing programs to acquire new customers Successfully launched 3 key marketing programs nationally in less than 3 years: No Credit Check, Pre-Owned phones and Sprint Deals. Led Sprint’s BYOD & no financing programs to reduce capital intensity.• Built programs and offers for digital and retail channels to successfully convert traffic• Launched programs which created company’s best customer life time value, generating ~$1B in net income• Developed and executed strategy to improve conversion on Sprint’s most challenged customer segment • Provided support to acquisition marketing teams to improve channel productivity with advanced analytics

Developed business cases for Acquisition marketing • Key decision support for Sprint’s postpaid service plans and device promotion initiatives• Developed detailed financial models focused on measuring the impact of potential pricing changes by leveraging customer profitability, competitor actions and cash flow impacts• Performed ad hoc requests including complex data querying, report building, and executive summaries associated to key metrics and drivers of profitability

Consolidated multiple financial & sales data sources to develop a Retail Sales and Distribution expense model. Tool used as the primary source for forecasting distributor compensation and per device cost for Sprint's Prepaid brands - Virgin, Boost, and Assurance

Leveraged demographics to understand media/content consumption and customer purchasing behavior.Marketing ROI: Quantified the value Sponsorship & Marketing assets bring to Sprint versus spend. Analyzed Sprint's flagship NBA and NASCAR programs along with regional programs: KC Royals, KC Chiefs, and Sporting KC.

Consolidated and reported Sprint’s subscriber forecast for new wireless activationsWas responsible for official subscriber pacing for new activationsPerformed Ad-hoc analysis to understand Sprint’s subscriber trendsEngaged in the annual planning, monthly forecasting and variance analysis processes, including review of monthly actual results for Postpaid SubscribersSupported departmental need for ad-hoc analysis, reporting, and presentations