Parth Tripathi Email and Phone Number
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- A strategic, result-oriented Marketer with 12+ years of experience driving Digital B2B products’ success in Marketing, Strategy, and Consulting roles. Deep knowledge and passion for Enterprise software tech, trends & ecosystems.- Demonstrated experience leading successful GTM, global product launches, integrated marketing campaigns (planning, strategy, execution, analytics/optimization), Value Propositions, Content, Thought Leadership, Demand Generation, Sales Enablement and other related areas. Proven experience in rapidly building pipelines for new products and reinvigorating stagnant funnels. - Hands on product lifecycle experience (concept to commercialization): driving/contributing to voice of customer (VOCs), use cases, requirements gathering, Proof of Concept (POCs)/pilots, GTM strategies, product roadmaps, pricing/packaging, etc.- Excel at cross-functional collaboration across internal (Product Mgmt., Engineering, Commercial, Leadership) and external stakeholders (partners, customers, analysts, etc.)- Strong influencing skills, executive presence and ability to work in small to large global matrixed organizationsKey Accomplishmentso Led incubation to global launch of AI-based solution and helped rapidly grow the funnel with highly targeted campaigns and close collaboration with Product Mgmt. and Commercial teams.o Drove stagnant funnel from $2M to $17M in a year for a newly assigned product line by addressing blockers (pricing, value, commercial alignment) and executing a targeted upsell-focused strategyo Introduced highly successful initiatives to drive commercial impact including new approaches for sales/commercial enablement, competitors’ displacement, and partner-based consultative engagementso Led/contributed to value propositions and GTM of 10+ healthcare product launches (NPIs) o Established a comprehensive Competitive Intelligence portfolio Digital business from ground up
Edgeverve
View- Website:
- edgeverve.com
- Employees:
- 2122
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Senior Product Marketing ManagerEdgeverve Oct 2024 - PresentBengaluru, Karnataka, India
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Global Product Marketing ManagerGe Vernova Apr 2024 - Sep 2024Bengaluru, Karnataka, IndiaLeading the global Product Marketing of GE Vernova’s AI-powered Computer Vision solution (Autonomous Inspection), Enterprise IoT Platform (Essentials, earlier called Predix), and Accelerators (pre-built equipment templates).Key Areas of Impact: Global Product Launches, GTM, Marketing Content Development, Demand Generation, Positioning, Value Propositions, Customer/Buyer Personas, Pricing & Packaging, Targeting, Sales Enablement, Marketing Campaigns and Activation. -
Product Marketing ManagerGe Digital Jul 2022 - Mar 2024Bengaluru, Karnataka, India- Responsible for product marketing of multiple Digital/SaaS solutions in the portfolio including enterprise IoT Platform - Partnering closely with customers, marketing peers, product management, sales, engineering and other teams to bring new products to market- Rich marketing experience across the product lifecycle – from product ideation to launch to end-of-life including building value propositions/messaging, positioning, pricing, GTM, collaterals, activation and other areas- Enablement & Training: developed and delivered global on-demand enablement courses; live enablement sessions; commercial-specific content for Sales & Customer Success teams with Product Managers/SMEs -
Global Value Propositions & Insights LeaderGe Healthcare Apr 2019 - Jul 2022BangaloreWorked as global marketing value propositions & insights leader where my key responsibilities included:- Value Proposition Development: supporting development of competitively differentiated value propositions for new product launches- Marketing Plans: Building marketing plans including GTM and activation plans for new product launches; working with regional teams on product launches and campaigns- Thought Leadership & Demand Generation: creating engaging thought leadership content including whitepapers, infographics, webinars, etc.Market & Competitive insights (ad-hoc & foundation): continuous monitoring and sharing of intel on traditional and non-traditional competitors and industry trends; end-to-end execution of Key Intelligence Topics (KITs) around competition- Strategy Development: supporting short-to-long term, annual and ad-hoc strategy development initiatives with needed competitor intel and inputs for go-to-market (GTM) strategy- Driving Commercial Intensity/Sales Enablement: supporting Sales/Commercial and Leadership with Battle Cards, win-loss insights, and other insights around competition and industry- Stakeholder & Vendor Mgmt.: working closely with key internal stakeholders (Global Product Marketing Directors, Global Product Dev Leaders, Sales and Leadership teams) and external research partners on ad-hoc and foundation competitive intelligence and strategic initiatives - Global cross-business projects around: Artificial Intelligence (AI) enabled new products, AI ecosystems, AI platforms, AI in Imaging and more. -
Competitive Intelligence (Ci) Leader, Ci AnalystGe Healthcare Jun 2015 - Apr 2019Bengaluru Area, IndiaKey Areas of Impact: Competitive Intelligence, Competitive Market Opportunity Assessment, Strategy Development, Market & Competitive insights, Sales Enablement, Stakeholder Management, Market Trends
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Global Market AnalystEuromonitor International Apr 2015 - Jun 2015Bengaluru Area, IndiaWorked as part of consulting team (Catalyst) to bring incremental value to customers with additional layers of data, analytics, and recommendations. -
Senior AnalystThe Smart Cube Apr 2013 - Mar 2015Noida Area, IndiaLed a team of analysts and was responsible for end-to-end management of multiple concurrent projects mainly for healthcare and pharma. -
AnalystThe Smart Cube May 2012 - Apr 2013Responsible for executing primary and/or secondary research projects focused on market strategy, opportunity assessment, risk analysis, financial analysis, competitive intelligence, etc.) primarily for healthcare & pharma.
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InternTata Consultancy Services Feb 2011 - May 2011HyderabadWorked under the TCS Business Domain Academy (TBDA). Key tasks involved development and review of certification courses and execution of the summer internship project.Internship Project Topic: Analysis of Existing and Proposed Basel Norms and their Impact on Banking Systems With a Focus on Indian BanksHonour: Received the 'IBSAF Award for excellence in Summer Internship -2011' for this project
Parth Tripathi Skills
Parth Tripathi Education Details
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Mba -
Galgotias College Of Engineering And TechnologyInformation Technology
Frequently Asked Questions about Parth Tripathi
What company does Parth Tripathi work for?
Parth Tripathi works for Edgeverve
What is Parth Tripathi's role at the current company?
Parth Tripathi's current role is Product Marketing | Strategic & Growth Marketing | Digital Strategy, AI, SaaS, Platforms.
What is Parth Tripathi's email address?
Parth Tripathi's email address is pa****@****ail.com
What is Parth Tripathi's direct phone number?
Parth Tripathi's direct phone number is +9180404*****
What schools did Parth Tripathi attend?
Parth Tripathi attended Ibs Hyderabad, Galgotias College Of Engineering And Technology.
What are some of Parth Tripathi's interests?
Parth Tripathi has interest in Animal Welfare, Education, Environment, Economic Empowerment.
What skills is Parth Tripathi known for?
Parth Tripathi has skills like Secondary Research, Valuation, Analysis, Primary Research, Market Intelligence, Supplier Risk Management, Competitive Analysis, Company Profiling, Financial Analysis, Marketing Research, Microsoft Office, Spss.
Who are Parth Tripathi's colleagues?
Parth Tripathi's colleagues are Krishnam Bajaj, Sweta Rawat, Narendra Kumar, Sirishareddy Gumpu, Anand Kumar, Aman Khatri, Dipanwita Manna.
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Parth Tripathi
Product Manager Intern @Limechat || Ex-Sde Intern @Ilabs || Data Science And Ml Enthusiast || Junior At Iiit Sricity || Placement Coordinator @Iiit SricityChennai -
Parth Tripathi
Ahmedabad
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