Parul Goel Email & Phone Number

Gurugram, Haryana, India

*Planning growth trajectory and profitability for the fastest growing channel on Swiggy - Gourmet Brands *Driving customer engagement based marketing initiatives for partners through a suite of solutions across digital and off app*Identifying potential risks and challenges that may impact growth and developing mitigation strategies & contingency plans to address potential issues*Creating and maintaining detailed financial models to forecast revenue and assess the impact of various scenarios like festivities,events,weather changes that would impact the order trend*Performing monthly sales forecasting & competitive analysis to determine accurate performance levels & need for growth in current and additional product categories Collaborating with product teams to understand upcoming offerings and their potential impact on revenue

Gurugram, Haryana, India

* Developing and implementing a strategic plan to increase Market Share* Managing end-to-end business responsibility with an overall monthly business revenue of 20 Cr* Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision making* Maximising sales opportunities by up-selling and cross-selling products to existing customers* Developing and maintaining relationships with key customers to ensure repeat business* Developing, reviewing and reporting on the business development strategy, and ensuring the strategic objectives are well understood and executed by the team* Implementing a system for tracking and reporting on team performance, providing key insights for management

Gurgaon, India

* Managed a portfolio of 12 Cr with major brands like Haldiram's, Berco's,Giani's, Biryani by Kilo and working on MOM growth by defining partner specific strategies* Led Swiggy Super launch for the city leading to highest participation from NCR across Pan India* Prepared quarterly growth plans for Brands and help in driving market share for the city by closely working and monitoring growth* Strategising and handling daily transactional and operational challenges by ensuring to deliver the best restaurant experience

Delhi, India

* Responsible for planning & executing brand strategy and marketing campaigns for Hindustan Times, Central & East U.P division with a yearly budget of INR 5+Cr* Responsible for developing & executing 360 degree marketing campaign for Hindustan Leadership Summit, the annual business conclave in Lucknow with a budget of INR 80L* Responsible for empanelment of HT digital products with the UP government leading to a monthly revenue generation of INR 30L* Conceptualised and oversaw end to end operations for Hindustan Olympiad, an initiative by Hindustan, having 90,000+ participations across U.P generating a revenue of INR 1.2 Cr

New Delhi Area, India

* Conducted in-depth analysis of the market potential for important commercial product segments in CR region* Facilitated brand activation via various activities like cold calling, personal selling and social media promotion

Chandigarh Area, India

* Worked as a module lead to implement design activities in line with the architecture requirements* Single point of contact for the module: Responsible for effort and schedule estimation, resource handling, client interactions, training new team members & monitoring their performance

Master Of Business Administration - Mba, Marketing

Btech, Information Technology