Parul Pathak Email & Phone Number

Noida, Up, In

Noida, Uttar Pradesh, India

Working in the local software user research team and report to the head of research department, China. Working on the below responsibilities:• Understand and incorporate technical and business requirements into research. Establish and implement overall research strategies• Effectively conduct/organize user research projects. Successfully conducted usability testing and user exploratory studies and delivered projects end to end (from proposal to report writing)• Moderated in ethnographies, In-Depth Interviews and various other methodologies to collect and analyze user behaviour

Gurugram, Haryana, India

Worked along with Marketing, Product, Design and different category teams on their problem statements and help them achieve their business and research objectives. • Moderated In-Depth Interviews and ensure meaningful and focused discussions• Analyzed research results and provided written reports of findings, insights and action-oriented recommendation• Collaborated between internal stakeholders and external agencies whenever required• Worked on a mix of categories like Makeup, Electronics, Home Linen, Kidswear, Tools and Hardware, Apparel Fashion, Toys and Games for their research requirements

Mumbai Area, India

Worked on a mix clientele of P&G, Abbott,Sanofi Pasteur,Westside,Duracell,Sleepwell and Pidilite. The categories covered were healthcare,FMCG Nutrition and Wellness, consumer durables,babycare, mothercare etc.The below responsibilities were performed for the mentioned clients:• Set up and Management of Research Projects as per the different Qualitative Methodologies• Managing complex multimarket research projects (India, US, Singapore, Switzerland & China)• Effectively manage and conduct multiple projects at once and anticipate potential problems and how to prevent them• Maintain client relationships by liaising effectively with them on project related information and update them with progress• Abide by the quality excellence procedures and apply them effectively• Develop and prepare research findings in the form of Reports post the analysis. This is presented to the Brand Managers and Insight Team on client side which would help them take business decisions for the brand like in new product or package launches, campaign evaluation, concept testing or claims evaluation for the brand etc• Writing proposals and developing hypotheses for the brand as per the client’s brief, while being aware of the market’s trends

Mumbai Area, India

• Conducted Digital Conversational Analysis that comprises of analysis of sentiments and triggers based on big data derived from digitally sourced conversations with parallel secondary research on the industry• Nature of projects involved category analysis, brand health tracking, competitive analysis, for the clients ranging from Automobile(Cadillac) to Skincare(Olay) in countries like Philippines, US and India

Chennai, Tamil Nadu, India

Worked on Yamaha Brand and region based brand pitchesTo understand a consumer perse Tamil Nadu region

Delhi

• Worked on True Value- The Pre Owned Car Segment in Maruti Suzuki Business Portfolio and developed its positioned and revamped the brand’s strategy• Developed Strategic Brand Thought for Candor- a division in the Brookfield Asset Management Company• Primarily worked on pitches, few to be named conversions were -Punjab Grill & Canon• Worked in the Manpower and Uniform Team for Maruti Suzuki Auto Expo'18-Transformotion Driving Ahead

Noida Area, India

o MARKETING INTERN,LAVA INTERNATIONAL LTD(May’16-July’16)• Department Worked for: Above-The-Line• Worked on the measurement of media campaign effectiveness both qualitatively and quantitatively

Gurgaon, India

• Clients Worked for: Hyundai & VLCC• Worked on various tools like TAM, BARC and IRS and analyzed the data for the advertiser according to the target group. Also, devised a media plan at the basic level• Gave ideas and wrote content for the VLCC pitching campaign

Noida Area, India

o SENIOR ANALYST,HCL TECHNOLOGIES-ISD(May’14-July’15)• Clients Worked for: H&M• Worked as a Delivery & Logistics Manager in the account, Handled resource onboarding and offboarding. Also, managed the client visits in the project as wello GRADUATE ENGINEER TRAINEE,HCL TECHNOLOGIES-ISD(Oct’12-Apr’14)• Clients Worked for: Electrolux• Looking after File Share Management i.e. to provide access to users on network drives and shared folders. Handling Group Management and Object Creation in Active Directory using the tool as well• Preparation of Handover Documents, Runbooks and Communication Plan Document

Post Graduate In Marketing And Communication, Marketing, A

Activities and Societies: o Brand Presentation for Patanjali DantKanti: • Prepared a 360 degree marketing campaign for the brand along.

Bachelor Of Technology (B.Tech.), Computer Science, First Division

Activities and Societies: o Worked on the project ’Personalization Support in Semantic Web Mining’ • Collated and analyzed few research.