 Corporate Communication: Strategizing and supervising the entire gamut of internal and external communication, in the sphere of Marketing, Media and Brand Management | Laying down SOP for the department, Brand manual, Newsletters, Brand Book & Annual Reports Public Relations: Building Brand imagery, Positioning spokespersons as thought leaders of the Industry, organizing & supervising Press Conferences, Bridge building meetings, Contributory articles, Industry quotes, Media monitoring, Liaison with stakeholders in developing Brand message in sync with business goals, Corporate & Management profiling, in collaboration with PR agency Event Management: Conceptualization to Event flow, from publicizing & amplifying the event property internally till FOS level to teaser campaigns for creating buzz, from Media invitations to attendance and final event coverage Marketing Management: Instituted marketing vertical for the Brand & steered brand transition through various phases | Expansion to 45 cities  Budget & Compliance Management: Plan quarterly & yearly marketing communication & media budget | Keep strict financial discipline with Budgets | Upkeeping legal & compliance ethics in all marketing activities & internal work processes.

 Public Relations: Work with key stakeholders to drive stories, local media events and speakership opportunities | Liaison with business heads to develop brand messaging  Event Management: Managing large scale corporate events, Press Conferences, Brand Launch, Product launch, Star visits | Corporate Branding, campaign & Brand hygiene  Agency Management: Worked with different league of agencies like Percept, Madison, Marching Ants, and many event management agencies  POS Marketing & Sales Enablement: Developed Shoppe concept for the Brand, worked closely with the Sr. Management for pan India execution | Collaborate with Sales team to plan & execute offline and online events, synchronizing with business objectives

Attainment :Shortlisted as a participant for a "Leadership & Marketing Summit" in USA (Minneapolis).Work profile:Supervising entire gamut of marketing communication.Liaising with Advertising Agencies, Production & Printing house for design, artworks & POS material.Ensuring brand recall via POP implementation in the wide network of Dealers & Distributors.Planning and executing marketing outdoor plans - Trade shows and exhibitions at National and international level.Compiling and writing content for the newsletter and coordinating with the outsourced creative team for final drafting and managing print production. Managing and book keeping all company merchandise.Coordinating with marketing and production department for devising attractive schemes and offers for distribution.Drafting product releases, dealer letters, newsletters etc.Vendor management, for ensuring the quality and capabilities of the vendor for different jobs considering the bulk processing. Expense management and catering billing on monthly basis with Finance department.Organizing national as well as international promotions in coordination with the product management.

Handled Marketing Communication, Press Conferences across India, Event management

Handled Mktng & Advg. operations, while coordinating with creative as well as the Releasing agencies.Initiating and implementing measurable occupancy driven promotions.Achieved 100% execution of the Event calendar.Brand related alliances and tie-ups.Marketing accounting - Tracking all marketing expenses to ensure their adherence with the budgetary allocations.Property visits on monthly basis to ensure the hygiene of all customers touch points.Collating timely competitive and market information before launch in regions.Preparing Pre-launch plans for upcoming properties keeping in view the budgets.Planning, designing and implementing various movie related promotions.Maintaining Monthly business reviews and updating Head Office.Maintaining and updating the Brand books as per the events taking place for future records.

Study to Explore & Evaluate the Baby Care market in DelhiDescription - Project involved a detailed study & analysis of the Baby Care Products from the makers of BONNE. - Particular areas were covered comprehensively spanning around the historical and projected data available in the published sources and through the research. - Studying the Marketing strategies & brand management strategies & their application to business. - Learning as to why the Company is not resorting to the concept of advertising. - Studying the development & present operations of the Company. - Finally, recommending the company to extend the Product Line further.