• Handled brands: Samsonite, American Tourister, High Sierra, Kamiliant & Lavie.• Managed VM for company owned (Exclusive, Factory Outlet), Franchisee, Departmental, Trade doors in formats: Samsonite Classic EBO, MBO & Bagzone Stores and Airport Business Stores across North.• Working closely with guidelines sent from HO and ensuring that those are being followed religiously at the stores by regular visiting the stores & getting monthly store pictures.• Understanding of season, product & promotion based windows & executing VM calendar.• Maintaining the ambience of the store, providing POSM material to all the doors, tracking ambience report & monthly store picture calendar.• Training staff on display, use of POSM, product’s features & benefits.• Vendor Management- working closely with vendor for execution of all kind of branding across all the channels in regions: Delhi ncr, Punjab, Jammu, Rajasthan, UP & Uttarakhand.• Commercials: vendor registration, estimate approvals, bills checking & sending to HO and following up for the payments.• Coordinating with the vendor for recee & designing team at HO to get the artworks & mock ups done & providing same to the vendor.• New store opening, layout planning & travelling to stores.

• Making visibility plans as per dockets received taking approvals & then successfully implementing the Windows, Cluster & Focal Points.• Ensuring the proper display of merchandise on the floor as hanging, stacking, color blocking and making focal points.• Identifying the non movers & slow sellers & focusing that merchandise category.• Sending daily store walk & maintaining the Checklists as per SOP.• Executing Fashion Fridays & other offers through Signage & other VM elements like standee, visuals ad shoots etc for in store.• Mannequin styling on widows, Focal Points & Cluster.• Training staff on the floor for display & how it contributes to increase in sales.• Vendor Management for all props, print & production.• Keeping a check on the VM Budgets & maintaining the commercials.• Being an effective member in opening up of new stores & model store role out.

• Execution of windows and in-store display.• Executing the offers through change of Signages for instore & outside promotions.• Training on VM & Merchandise presentation to the retail staff. • Making artworks for the weekend flier, Standees, Best Deals, Flex or any kind of promotions• Keeping a check on the VM & Marketing Budgets• Planning marketing activities for the weekend taking approval in regards and then planning for the promotional material accordingly

• Designed training presentations for managerial & sales people for their key areas.• Worked on V MART branding promotion projects like designing the monthly newsletter & others.• Designed VM display guidelines for each category.• Taking follow up with the marketing team regarding the outdoor promotions, in store signage, outdoor banners etc. Coordinating with the advertising agency and in house ad designing team, getting approval for the same and get those printed and send to the operating and up coming stores