Parul Singh Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Chennai, Tamil Nadu, India

• Developed and established admission strategies based on the trends, contributed to the information, analysis, and recommendations to management leading to a whopping 60% growth in enrollment.• Contributed to the successful accomplishment of the objectives of the Admissions domain. . Lead and managed the Office of Admissions, which included the development, design, and implementation of recruitment efforts to provide quality admission services in line with the University’s goals.• I was responsible for admissions policy, supervision of application processing and selection, orientation, coaching, counselling, and communication programmes• Overseeing the implementation of the admissions process and position it as a highly professional and well-thought-through process.• Developed financial strategies by forecasting and anticipating requirements. Monitored and controlled the departmental budget.• Managed the development and implementation of well-defined systems and procedures in place, including eligibility, fees, communication, process, refunds, etc.• Monitored and tracked the fee payments, withdrawals, and refunds of the incoming batch of students.• Effectively administered the prospective and admitted student databases making the maximum use of CRM. . Designed focused Retention strategies for optimum enrolment. • Ensured compliance with statutory norms.• Provided guidance to the admissions team in maintaining the admission portal, develop it with the required fields for dashboards and reporting effectively to senior management.

Bengaluru Area, India

Promoted within two years as Admission and Marketing Head I lead with a consultative & customer-centric approach among prospective students, parents and educational agents working with a team of 4 direct managers and 3 indirect personnels. Cultivated beneficial relationships with educational agents, relocation agents, and corporations to increase enrollments nationally & internationally. Redesigned a refined admissions process that was more student-centric and in line with the overall brand perception led to a 20% increase.Realigned the admission policies and automated communication across all touch points in the parent decision-making life cycle with drift mail, open houses and chats that led to a shorter conversion cycle and 25% faster conversion. Conceptualised lead generation marketing campaigns, website enhancement across all social media channels generating 3000+ leads annually.Re-branded all marketing materials including brochures, infographics, and brand manual leading to a clear and stronger brand identity and message. Planned and organised open houses generating 1000+ qualified leads of prospective parents from existing and new markets leading to 15% higher enrolments.ERP implementation, dynamic reports, and the development of strategies for new technological initiatives in accordance with the Organization's goals and objectives for the upcoming academic year after year with a data-driven approach and purpose of paperless enrolment. Collaboration with third-party agencies for media, design, creatives and marketing firms and inter department coordination to align the content with the brand message. Serving as the single point of contact for all issues and reviews pertaining to new admissions for 100% parent satisfaction leading to 25% additional conversions from word of mouth.On a regular basis, reported directly to the Principal and CEO regarding new admissions, withdrawals, exits and marketing activities.

Bangalore

Learning time is a developer and marketer for high end early learning products in 19 countries across the globe. I was promoted from within the firm in 8 months as the Head of Sales and Marketing. All India operations and marketing budgets were effectively managed, resulting in increased sales and profitability year after year.Created and executed marketing campaigns for schools, hospitals, corporations, and other organisations, acquiring target leads and closing orders via consultative selling.Customer training for after-sales service and customer satisfaction was designed and implemented, resulting in additional key referrals and zero cancellations.Over 100 opportunity seminars were held in various markets, coaching consultants for opportunities resulting in the hiring of over 800 talented employees.

Bangalore

As Direct Sales & Marketing manager for Bangalore branch my role involved leveraging consultative selling approach to build relationships across target market, develop marketing strategy, and implement Opportunity programs to on-board new hires and create consistent methods across sales teams. *Contributed personally 40% of sales targets annually. * Amalgamated with sales team members, scheduled one on one drills on suspecting, prospecting, cold calling, personal sales, group presentations, referrals.

Bangalore

Manager/Educational Sales Consultant May 2007 - October 2013*Recruited 15 consultants within 6 months was awarded top recruitment all India in the year 2008.

Sri Lanka

Reported to Director Enterprise Sales Planning & executing marketing communication for various key partners of Millennium IT including Cisco, Oracle, Sun Microsystem, Ingram Micro & HP.

New Delhi Area, India

• Awarded Star officer twice during my term.

New Delhi Area, India

Post Graduate, Marketing/Marketing Management, General, A

Post Graduate Diploma In Marketing with specialist in customer experience and service.

Bachelor Of Arts (Ba), Social Psychology, 1St Division

Organising college fest , sports events annually

Fashion Designing, Fashion/Apparel Design, A

Sslc, Cbse, 1St Division