Digital Marketing | B2B Marketing | Campaign Management | Content Marketing

Market feasibility for a new product segment -Assessed the feasibility and market potential of a new electric vehicle for corporate commuters -Conducted market research amongst stakeholders for customer insights & product requirements -Performed competitor analysis and studied vehicles to understand ideal vehicle requirements -Recommended value proposition, target cost structures and features for the proposed product

Generated sponsorship for and managed Echoes’2016 , annual festival in Indian Institute of Management Kozhikode.

Assembly Line Management - Managed Quality Assurance team consisting of 20 operators and 3 supervisors successfully- Coordinated implementation of world class quality initiative level I in Central Paint Shop- Trained shop floor employees on standard safe practices as Safety in charge of assembly line - Attained cost reduction by reducing the defects per vehicle from 8 to 5 at shop floor- Improved productivity by removing bottlenecks of World Truck painting by 70… Show more Assembly Line Management - Managed Quality Assurance team consisting of 20 operators and 3 supervisors successfully- Coordinated implementation of world class quality initiative level I in Central Paint Shop- Trained shop floor employees on standard safe practices as Safety in charge of assembly line - Attained cost reduction by reducing the defects per vehicle from 8 to 5 at shop floor- Improved productivity by removing bottlenecks of World Truck painting by 70 Minutes - Initiated the NABL accreditation to develop the technical competence to national standards- Implemented new painting process for commercial vehicles, thereby saving 27 lacs per yearSupplier Interface- Identified vendors and developed new processes to reduce customer complaints of rustCustomer Interface- Analyzed customer complaints and recommended action plans for design and process change Show less