• Ownership of data science & analytics projects in Go-to-Market (GTM) motions, Marketing Attribution, Growth & Churn Analytics, Funnel/Conversion improvements, A/B testing, Performance Marketing measurement, Business Forecasting, WBR/MBR at Zipwhip and Segment.io• Launched and managed growth analytics and strategy for Self-Serve channel (PLG motion) for the company (Zipwhip) providing strategic growth insights and inputs to senior leadership & C-suite• Led several cross- functional projects in end to end user tracking, multi-platform tracking/reconciliation/change impact measurement, data and analytics product management• Hands-on with data pipeline, modelling and deployment of production level codeZipwhip was acquired by Twilio in June 2021.

• Mobile Apps, Push Notification and Facebook Messenger: KPI and measurement, A/B testing for feature improvement, product roadmap and prioritization• App install value and ROAS analysis to understand short term and long term impact of acquisition costs and ad spends• Facebook Chat Bot performance insight to improve customer service• Channel overlap analysis to gain efficiencies• Mobile BI dataset design for better measurement and insights on customer behavior across multiple devices and platforms, and channel attribution• Mobile 3rd party measurement, evaluation and integration

Managed multiple projects for implementing business reporting for marketing teams at Microsoft.

Financial Planning and Investment Strategy:Recommended and managed the investments for High Net-worth Individuals (HNI) and SMB based on their financial goal & risk profile

Summary: Led projects in Indian education sector to launch new products. Led New Product Development - took product from zero to launch.1) Led and conducted multiple market research studies independently and alongside MR agency 2) Launched a new business unit for the company which entailed a joint venture between Zee Learn Ltd. and Gakken Educational Co. (Japan) 3) Managed workstream of multiple functions- Finance, Marketing, engineering and led charge for building blocks of the new business unit - feasibility analysis, financial modelling, marketing planning and execution, produtc development, MIS (management information system) for the new business.4) Led the project for development of a pilot episode for TV launch: Project got approved by the Chairman of the Essel Group, India. The program now runs on the channel ZeeQ by name of 'Science with BrainCafe'.

Recommended the breadth of services that should be offered by newly established business arm of Nielsen - Nielsen Online India.