Parul Soni Email & Phone Number

I am an experiential marketing professional with an extensive knowledge in conceptualization of events/festivals which cater to various segments of audiences. I have an in-depth knowledge of curating various aspects of an event/festival. Managing vendors and agencies to deliver as per plan, handling artistes and their managers, working with multiple stakeholders both internal and external to ensure smooth on-ground delivery. Managing projects in India, Hong Kong, Thailand, China, etc. has helped me gain an international outlook and understanding. I would like to implement my project management and networking skills to build properties which deliver to the audiences experience par excellence. Building properties (Festivals and Events) ensuring delivery and growth, prospecting profitability of ventures by understanding the market and its demands. Thorough understanding of event planning, production, pre-event marketing and on-ground operation.

Listed skills include Product Management, Advertising Sales, Industrial Relations, Human Resource Development, and 14 others.

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  Event Production Manager

  Teamwork Arts

  Nov 2014 - Present - New Delhi Area, India

  Festivals/Events Managed – India By The Bay: Festival of India in Hong Kong, Celebrating India in Thailand, India Culture Week: Shanghai International Arts Festival, The Sacred Pushkar, Expressions: International Contemporary Dance Festival, Bodhi Parva: BIMSTEC, Inner Path, etc.ROLES & RESPONSIBILITIES • Market research to ascertain the competition landscape and audience• Drawing up the concept of a Festival/Event based on the research and analysis of the market and audience• Curate and plan various elements of the Festival/Event• Working closely with the sponsorship team to work on pitch presentations • Creating briefs for all key communication and marketing departments – Digital, Public Relations, ATL & BTL, oversee adherence to timeline and delivery from respective marketing and communication functions• Build and lead strategic relationships with key internal and external partners including day-to-day project management• Working with the legal team to discuss terms of contracts with artistes, vendors and partners• Working with the finance team for timely disbursement of funds to vendors and partners• Working with the venues for implementation of technical requirements for the performing artistes/groups• Liaising with artistes and their managers to procure relevant information regarding their itinerary• Building plans with the marketing and communication team on ways and means of leveraging artistes for promotion of the Festival/Event• Develop premium ticketing plan to drive incremental event revenue• Building a strong relationship with vendors and expanding the database of vendors• Preparing a holistic report for the event/festival which includes collection of data and showcasing the same with facts and figures• Working on a PPP model (Public Private Partnership) with Embassies of India in countries where the Festival is being held• Working on arts & culture projects with Government institutions