Parveen Werner

Parveen Werner Email and Phone Number

Vice President - Strategy, Marketing Innovation, and Commercial Excellence at Batory Foods Inc @ Batory Foods Inc
Parveen Werner's Location
Greater Chicago Area, United States, United States
Parveen Werner's Contact Details
About Parveen Werner

Results driven sales & marketing executive with more than 20 years experience developing customer-driven marketing strategies designed to stimulate sales, increase market share, and decrease costs in multiple industries: CPG, B2B (foodservice, ingredients and manufacturing). Experienced with proven results as a growth architect and operator (businesses $20MM-$5B) who leverages consumer insights, competitive analysis, business strategy and balances risk to drive disproportionate growth. Big picture thinker, with attention to detail. Embraces ambiguity. Thrives in fast-paced, entrepreneurial cultures.Proven success at driving business appetite for Innovation. International career spanning Global, Regional and Market roles. Experience ranging from directing strategic category and brand innovation pipelines; integrated marketing communications; account management; portfolio planning; recruitment & development of teams; comprehensive communication development. Passion for managing teams and developing people to reach their fullest potential.Seven additional years assisting Fortune 500 and small businesses with financial and operational excellence. Functional expertise in business development, traditional and digital marketing, social media, PR, finance, strategy and operations.Specialties: Specialities include:* Transforming chaos into organized structure* Digital Marketing, including ABM, marketing automation, and SEO* Delivering growth 
creativity coupled with insight that drives results* Key account strategies and penetration* Brand networking* Innovation Strategy* Developing and emerging markets* Ideation* Trade marketing* Program leadership (regionally and across global brands)* Integrated marketing communications* Customer Insights* Channel sales & marketing* New business development* Brand revitalization* Negotiations* Energizing, fresh and productive team facilitation* Project leadership* Passion for work

Parveen Werner's Current Company Details
Batory Foods Inc

Batory Foods Inc

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Vice President - Strategy, Marketing Innovation, and Commercial Excellence at Batory Foods Inc
Parveen Werner Work Experience Details
  • Batory Foods Inc
    Vice President - Strategy, Marketing Innovation, And Commercial Excellence
    Batory Foods Inc 2020 - Present
    Rosemont, Illinois, Us
    B2B Sales & Supply Chain Management Solutions provider of high quality specialty ingredients Responsible for corporate strategy, marketing & communications, technical innovation, and commercial excellence.
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  • Incubatoredu, Uncharted Learning, Nfp
    Coach And Mentor
    Incubatoredu, Uncharted Learning, Nfp 2018 - Present
    Teaching and Mentoring students in Entrepreneurship and Marketing Communications
  • Kent Precision Foods Group
    Marketing Consultant
    Kent Precision Foods Group 2019 - 2020
    Muscatine, Iowa, Us
    View
  • Synergy Flavors
    Director Of Marketing
    Synergy Flavors 2017 - 2019
    Wauconda, Illinois, Us
    B2B, Food & Beverage Ingredient Manufacturing. Responsible for revamping the development & execution of our B2B strategic sales & marketing plan. Aspects include ABM, lead generation & customer demand, marketing automation, campaigns, NPD, converged media (digital/traditional/social media), PR, Voice of Consumer, content & thought leadership, customer marketing, competitive landscaping, trade shows & events.
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  • Aryzta
    Director Of Marketing
    Aryzta 2014 - 2015
    Schlieren, Zurich, Ch
    Retail (CPG), ISB, Foodservice, Emerging ChannelsSweet Goods Category leader focusing on strategic initiatives, three year innovation pipeline, and portfolio optimization.
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  • Hillshire Brands / Tyson Foods
    Senior Manager, Innovation
    Hillshire Brands / Tyson Foods 2013 - 2014
    Chicago, Il, Us
    Bakery Innovation Leader for Hillshire Brands Foodservice BU - Sara Lee Foodservice. Lead the creation and execution of the 3-year innovation strategy and pipeline for Foodservice Bakery, focusing on new platforms and strategic line extensions to drive category volume, profit growth and long range operating plan objectives.
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  • Barry Callebaut
    Marketing Director, Americas
    Barry Callebaut 2009 - 2012
    Zurich, Zurich, Ch
    CPG, Foodservice, IngredientsHead of Marketing and Business Development for Food Manufacturers and Gourmet Americas (CPG, Foodservice) as well as the North American Chocolate Academies. Barry Callebaut is a $5 Billion global company with over $1 Billion in sales in The Americas Region.Lead & deliver brand positioning, brand strategy, marketing communication and brand innovation to drive growth for the AOL for brands in all targeted regions & countries globally. Manage and direct resources including innovation budgets and multifunctional teams in US, Canada, Mexico and Brazil, including a number of external partners & agencies to deliver a stream of market leading brand innovations. Key responsibilities include aligning global category and local country strategies, integrating marketing communications, key account development, trade marketing & spending, overseeing chocolate academy development of customer centric innovations, development & timely delivery of customer connected & competitive marketing mixes, creation of all strategic brand communication across target countries and to deliver the brand vision, profitable business growth and measurable improvements in brand equity.
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  • Synergy Flavors
    Director Of Marketing / Consultant
    Synergy Flavors 2005 - 2009
    Wauconda, Illinois, Us
    Food Manufacturing/Ingredients
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  • Hj Heinz
    Senior Business Development Manager
    Hj Heinz 1998 - 2005
    Chicago, Il, Us
    Sales, Marketing, Business Development, and R&D - CPG and foodservice
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  • Bestfoods, Inc./Unilever
    Product Manager
    Bestfoods, Inc./Unilever 1996 - 1998
    Englewood Cliffs, New Jersey, Us
    Marketed Knorr branded products.
    View

Parveen Werner Skills

Marketing Strategy Marketing Product Development Integrated Marketing New Business Development Customer Insight Leadership Business Development Fmcg Marketing Communications Food Sales Account Management Sales Management Team Building Consumer Products Management Food Service Strategic Partnerships Food And Beverage Business Strategy Fast Moving Consumer Goods Catering Creative Direction Emerging Markets Prezi Foodservice Distribution Sales Growth Account Sales Strategies Strategic Sales Initiatives Salesforce.com

Parveen Werner Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    International Business
  • University Of Illinois Chicago
    University Of Illinois Chicago
    Accounting

Frequently Asked Questions about Parveen Werner

What company does Parveen Werner work for?

Parveen Werner works for Batory Foods Inc

What is Parveen Werner's role at the current company?

Parveen Werner's current role is Vice President - Strategy, Marketing Innovation, and Commercial Excellence at Batory Foods Inc.

What is Parveen Werner's email address?

Parveen Werner's email address is pw****@****.rr.com

What is Parveen Werner's direct phone number?

Parveen Werner's direct phone number is +184748*****

What schools did Parveen Werner attend?

Parveen Werner attended Northwestern University - Kellogg School Of Management, University Of Illinois Chicago.

What skills is Parveen Werner known for?

Parveen Werner has skills like Marketing Strategy, Marketing, Product Development, Integrated Marketing, New Business Development, Customer Insight, Leadership, Business Development, Fmcg, Marketing Communications, Food, Sales.

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