Parveesh P. Email & Phone Number

Jaipur, Rj, In

Jaipur, Rajasthan, India

Jaipur, Rajasthan, India

Lead site revamp project, implementing new theme and features to boost business metrics and user engagement.Strategized and executed comprehensive site revamp aligned with business goals.Collaborated cross-functionally to ensure seamless execution.Selected and implemented new theme, enhancing visual appeal and navigation.Introduced innovative features to improve user engagement and drive metrics.Analyzed data to track performance and iteratively optimize features.Communicated project updates transparently to stakeholders.Achievements:Increased user engagement metrics by 25%.Enhanced business metrics, contributing to 14% uplift.Received positive user feedback on improved site experience.Strengthened market competitiveness and increased market share.

Jaipur, Rajasthan, India

Lead initiatives to enhance Product Page, Catalog Page, and Internal Search functionality to drive improved P2C ratio, Catalog to Product ratio, and Internal Search Conversion.Collaborate with cross-functional teams including design, engineering, and marketing to develop and execute product enhancement strategies.Conduct in-depth analysis of user behavior and market trends to identify opportunities for optimization.Define product requirements and prioritize feature development based on impact and feasibility.Oversee the implementation of improvements, ensuring alignment with business objectives and user needs.Monitor performance metrics and conduct A/B testing to measure the effectiveness of enhancements.Communicate project updates and outcomes to stakeholders, fostering alignment and transparency across teams.Achievements:Successfully improved P2C ratio by 16% through targeted optimizations to the Product Page.Enhanced Catalog to Product ratio by implementing intuitive navigation and filtering options on the Catalog Page.Increased Internal Search Conversion by 35% through algorithm refinements and user interface enhancements.Received positive feedback from users on the improved usability and functionality of key site features.

Jaipur, Rajasthan, India

Conducted extensive research and analysis on international market trends to support the successful launch of products in new markets.Focused on top funnel metrics such as Bounce Rate, Session Duration, and Page Views (PVs) to assess market viability and user engagement.Collaborated with cross-functional teams to gather market insights and align product strategies with business objectives.Utilized data analytics tools to interpret metrics and identify areas for optimization and improvement.Assisted in defining product requirements and prioritizing features based on market demand and user needs.Contributed to the development and execution of go-to-market strategies for international product launches.Achievements:Implemented strategies to improve Page Views (PVs) by optimizing content and user experience, resulting in a 20% increase in engagement.

Jaipur, Rajasthan, India

Responsibilities:Organic Growth (20%): Lead initiatives to drive organic growth for CarDekho and BikeDekho platforms, focusing on SEO projects and content optimization strategies to increase website visibility and attract targeted traffic.User Experience (25%): Managed user experience (UX) projects aimed at enhancing website navigation, layout, and functionality to improve user engagement, satisfaction, and retention rates.Technical Backend (20%): Oversaw central backend projects to enhance platform infrastructure, including admin panel optimization and technical improvements, to streamline internal processes and improve operational efficiency.New Projects (25%): Played a pivotal role in the ideation, planning, and execution of new projects aimed at expanding product offerings, improving platform features, and meeting evolving customer needs.Business Goals Alignment (10%): Collaborated cross-functionally with engineering, sales, marketing, and support teams to ensure alignment with business objectives and customer satisfaction goals.Achievements:Successfully increased organic traffic by 200% through SEO initiatives, resulting in significant improvements in lead generation and user acquisition.Lead UX projects that resulted in a 100% increase in user engagement metrics and a 30% improvement in overall user satisfaction scores.Implemented technical backend enhancements that improved internal processes, resulting in a 40% increase in operational efficiency and customer service quality.Played a key role in the successful launch of new projects/features, contributing to business growth and customer retention goals.

Jaipur, Rajasthan, India

Responsibilities:Managed a team of up to 15 individuals, overseeing their work on regular updates, data research, ideation of new ideas, and identification of challenges to drive product innovation and improvement.Developed and implemented a dashboard to track daily reports and automate reporting processes, streamlining data analysis and enhancing decision-making capabilities.Collaborated with the technology team to create a robust backend structure, facilitating quick execution of current and upcoming product initiatives to meet business objectives and customer needs.Worked closely with the CEO and CTO for over 4 years as a Tech Product Associate, gaining valuable insights into the company's technology infrastructure and ensuring alignment between product development and technical capabilities.Achievements:Successfully lead a team in generating actionable insights from data research, resulting in the implementation of strategic product enhancements and improvements.Developed and implemented a dashboard solution that improved reporting efficiency by 2X, enabling faster decision-making and enhancing overall productivity.Established a streamlined backend structure in collaboration with the technology team, reducing product development cycles and accelerating time-to-market for new features and products.Played a pivotal role in bridging the gap between product management and technology, ensuring seamless integration of product initiatives with the company's technical capabilities and strategic direction.

Mba, Marketing Managment

Completed a comprehensive Master of Business Administration (MBA) program with a specialization in Marketing, focusing on strategic.

Bachelor Of Engineering - Be, Computer Science

Completed a Bachelor of Engineering (B.E.) program in Computer Science, gaining a solid foundation in computer science principles.