KEY RESPONSIBILITIESA. Sales Management for Brands Ajmal Perfumes & Maryaj Perfumes.B. Business Development & Client Relationship ManagementC. Brand managementD. Team managementFUNCTIONAL AREA A. Sales Management:1. Achieving the assigned sales target and monitoring sales turnover & retail operation processes in order to maximize sales and sustain growth across all the assigned duty frees & airlines (inflight).2. Regularly compare market-share of each brand with its competitors in each category of respective duty frees. 3. Analyzing the latest market trends and tracking competitor’s activities to provide valuable inputs for enhancing future sales strategies. B. Business Development & Client Relationship Management:1. Travelling across assigned region to explore business opportunities in travel retail sector 2. Understanding client’s requirements & expectations and working out suitable business solutions.3. Expanding existing client base and offer optimum services to existing ones for achieving sales targets and customer satisfaction levels.4. Coordinating with MMD on the timely dispatches of products, Projections planning.C. Brand Management:1. Conducting and monitoring successful implementation of ‘marketing & promotional’ strategies in duty free outlets / airlines in order to increase brand visibility and to generate more brand equity in the market.2. Conceptualizing and preparing advertising schedules & proposals in coordination with marketing department.3. Monitoring monthly new product launch results and recommending action for addressing any forecasted variances to volume budget.D. Team Management:1. Handling a team to ensure high efficiency.2. Devising incentive scheme for BA’s for augmenting sales & meeting their sales targets.3. Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the team.

ACHIEVE SALES RESULTS: Manage/Oversee a team of 40 Fragrance advisors, 3 Team Leaders at 7 Airports in the Middle East; Reach the yearly budget by continuously monitoring accounts performances, tailoring strategies & action plans to maximize SELL OUT; Prepare the monthly reports such as BA schedules, Target, commissions sheets, ageing stock list, activity plan debrief and etc. Co-ordinate with the respective Duty Free buyers for New listing/De-Listing or issues related to Promotions or Visual Merchandising; Travels to each market to control brand level stock & assortments, to work on monthly orders as well as visibility; Organize and perform training sessions in order to enhance knowledge of sales teams on the brand and on the products.ACCOUNT MANAGEMENT: Identifying and proposing the annual new product requirement. Identifying gaps in the existing product lines and suggesting replacements / new ranges. Monitor stock level and ensure a constant no out of stock policy on active references; Working closely with visual merchandising department to decide how merchandise should be displayed to maximise customer interest and sales;SCHEME PLANNING: Plan and implement regular schemes based on events / to improve slow moving products / increase turnover of a region or outlet. Motivate the team by planning annual / periodic push incentive schemes for all levels of the sales team.SUEPRVISION & TEAM MANAGEMENT OF BAs: Assist and work with Travel Retail Manager in recruitment of BAs, review of commission and increment packages for BAs  Ensure BA upheld grooming standards of the brand  Evaluate the performance of BAs and work closely with training manager to enhance product knowledge and sales technique to improve performance.

 Achieve monthly allocated sales targets. Assist customers by giving alternative choices of merchandise if a customer’s first choice is not available and suggest for additional merchandise purchase. Efficiently assist with stock counts, pricing changes and display changes when required. Assist the Sales Manager to conduct regular product knowledge and briefings/trainings for all team members. General duties and tasks as requested by the management.