Parvina Purkayastha Email & Phone Number

India

Client Serving - I lead teams to strategize effective communications & media to clients in the space of venture philanthropy, public health & development management

India

In Avian WE, I was tasked with managing and driving public advocacy campaigns on mandates ranging from Save the Children, Edelgive Foundation, Arogya World, Pristyn Care, NFFSM Alliance and ECDAN. My responsibilities included overseeing a range of businesses while contributing to the growth of the team's revenue through additional projects

India

After learning the nuances of effective communication for a decade in broadcast media, exploring the skillset on the other side of the table has been a challenging yet a fruitful transition to handle and lead communications for premium institutes of the country like IIT Guwahati, IIT Madras, IIT Jodhpur, IIT Mandi among othersAfter a decade in journalism with top news networks like TV Today (India Today/Aaj Tak) and Bennett and Coleman (Times Now), communication with large audiences has become second nature and a key strength. From political reporting to prime-time production, I've honed the ability to craft and deliver impactful content under tight deadlines. Transitioning to a neutral storytelling approach has enriched my experience, allowing me to work closely with political figures, bureaucrats, social influencers, and more

New Delhi Area, India

-Reported on key political developments involving the Delhi Government, Delhi BJP, Delhi Congress, and Eastern India Politics. Consistently delivered high-impact stories, focusing on human interest and crime issues related to socio-economic challenges-Conducted exclusive interviews with political leaders like Amit Shah, Yogi, Meera Kumar, Naveen Patnaik, Arvind Kejriwal, Nitin Gadkari among many -Acted as a frontline worker during the COVID-19 pandemic, conducting ground-level reporting and sting operations to raise awareness and prompt action from authorities-Covered the impact of violence in North-East Delhi and Assam during riots, bringing critical stories to light

New Delhi Area, India

-Began as a general news desk producer, gradually advancing to manage prime-time shows with prominent journalists like Karan Thapar, Rajdeep Sardesai, and Rahul Kanwal-Produced flagship shows including To the Point, News at Nine with Rajdeep Sardesai, and Newsroom with Rahul Kanwal-Successfully oversaw production operations for Up South, the highest TRP-rated South-focused news show on the network in 2015-Transitioned to reporting, covering key beats such as the Delhi Government, Northeast Politics, human interest, and significant crime stories-Captured a live episode of eve-teasing on camera, which sparked widespread concern and action regarding women’s safety in the national capital-Reported on human interest stories, including the challenges faced by the common man during and after demonetization, yearly flood impacts, infrastructure issues, air pollution, and women's safety in Delhi, prompting action from relevant authorities

New Delhi Area, India

India

-Responsibilities included interviewing dignitaries to file online stories around the city's (New Delhi) developments-Provided in-depth coverage of the rise of the Aam Aadmi Party, highlighting its emergence and potential ascent to power

Noida Area, India

-Anchored morning bulletins and broke all national stories as a reporter in a regional language (Assamese) for Assam and Northeast audience, for their sister concern news channel-Began my journalism career as a junior producer morning anchor and within 3 months, anchored afternoon prime time bulletins-Produced the 4pm slot of Daily Feature Show - researched, scripted, packaged and anchored the show single-handedlyAdditionally supported the general news desk as a producer

Masters Of Mass & Communication, Journalism, Public Relations & Advertising, Media, First Grade

Activities and Societies: Debates,Leadership Training Services, Population control,reporting for local newspaper 'YUVA UDAAN', performing.

Bachelor'S Of Mass Media - Journalism, Communication And Media Studies, First Grade