➢ Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.➢ Building & Launching Facebook and Instagram campaigns.➢ Optimizing on cost, target audience & marketing channel (Mobile, Desktop etc)➢ Performing activities relating to Search Engine Optimization on an alternate basis.➢ Ideation and creation of content, distributing them in various media and social media platforms on a regular basis.➢ Creating and executing SMS and E-mail based marketing campaigns.➢ Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc➢ Suggesting new creative ideas for Ad copies and Landing pages to the creative team.➢ Weekly status reporting to management on campaign, budget spend and other verticals.➢ Using analytics to identify the root cause of Ads and landing performance.➢ Reviewing and actively managing website and other online assets and sources.➢ Using and researching the internet and new media to reach new customers, generate leads and retain existing customers➢ Building the monthly marketing, content posting and industry event calendar.

➢ Achieved results across all online advertising modules of SEM like SEO, Paid Search Campaigns, SMM/SMO (referral), Mobile marketing and E-mail.➢ Managed analysis and tracking of leads, visits and potential customers etc. through Google Analytics.➢ Successfully drove traffic to build & attract website traffic and reach the required target audience.➢ Conducting Training on E-mail Marketing, Ad-words & Facebook Platform.➢ Keyword Research Analysis,Ads Creation,Analysis of campaign improvement.➢ Improving the customer satisfaction metric by resulting in new registration on the portal.➢ Develop and Monitor Google Adwords Campaign.

➢ SEO analysis, planning & implementation.➢ Implement, manage and optimize Social Media accounts.➢ Building , launching & measuring Email campaigns➢ Building , launching & measuring SMS campaigns➢ Implementing strategies to engage audiences and attract new customers.➢ Providing product demonstrations to new customers.➢ Addressing customer queries & building knowledge base from the leanings for faster and effective resolution.➢ Use Google Analytics to monitor overall web performance and generate reports.➢ Improving the customer satisfaction metric by resulting in new registration on the portal.➢ Use webmaster tool to track the health of website & resolving the issue if any.