Pascal De Boer Email & Phone Number

Amsterdam, NH, NL

San Jose, CA, US

Expanding from my previous role at Western Digital to leading the transformation of our fast growing $5B/year consumer business into a Customer Experience centric organization.In charge of WW consumer sales in channel, retail and e-tail as well as Global Customer Support, Web Operations and e-Commerce.The product portfolio is evolving from storage devices.

San Jose, CA, US

Leading the worldwide consumer business business for WDC.After the recent acquisition of SanDisk Corp, I am responsible for integrating and leading WDC's multiple billion $ revenue consumer business. The product range spans from storage devices (hard disk drives, ssd's, flash products) to smart storage solutions for consumers (NAS, iXpand, home cloud...).

Bertrange, LU

Co-founder and member of the advisory board of Pointer Europe. Focus is on expanding this start-up offering new and unique pan-European sales and marketing outsourcing services for small and medium sized high-tech companies in the IT and Consumer Electronics markets.

Milpitas, CA, US

Seoul, KR

Appointed by the CEO of Imation Corp. (USA) on a short term assignment to build the foundations of Imation’s Consumer Electronics business in EMEA. The objective of the assignment was to define and start implementation of the long term development plan of this new retail business venture for Imation emanating from the acquisitions of Memorex, TDK and.

Seoul, KR

Responsible for Imation EMEA’s B2B division with a revenue of $350m and 60 people. We re-defined our go-to-market model, re-designed our distribution channels, allowing us to maximize our market coverage while minimizing operational costs. We managed to expand Imation’s leadership position, profitably gain market share in the highly competitive B2B storage.

Seoul, KR

After my assignment in the USA I returned to Europe to re-structure Imation’s Benelux and NL-based Export (Scandinavia, East and South-East Europe) B2C and B2B activities. Revenue ($80m) was stagnating and selling costs were out of proportion. Under my leadership, through team realignment, tight distribution management and cost cutting measures the team.

Seoul, KR

By appointment of the COO of Imation Corp. I was transferred to Imation Corp’s headquarters in Minnesota, USA for a 2 year assignment. The objective during the assignment was to drive the turn around of Imation’s loss making Network Storage Solutions business (revenue $150m). In this role I lead a cross-functional business team composed of R&D.

Seoul, KR

As marketing lead for Imation Europe (strategy and operations), responsible for the P&L (revenue $300m) and working capital metrics. I was directly managing a team of 12 Product, Channel Marketing & Marketing Communications Managers and Graphic Designers in a matrix sales & marketing organization.Main responsibilities: -EMEA Product P&L.

Seoul, KR

I transferred from Germany to Imation Europe’s headquarters in the Netherlands to be responsible to accelerate Imation’s growth in network storage offerings in EMEA.Main responsibilities: -EMEA Product P&L (revenue: $80m) & working capital metrics responsibility, -Product Management, -New business development (integrated storage solutions), -B2B.

Dirécteur Général Délégué of Imation France, subsidiary of Imation Europe b.v.Final administrative responsibility of Imation’s operations in France with a revenue of $50m and 25 employees (B2C and B2B). Representative of Imation France in front of works councils and local administrations.In this role, I lead Imation France during the integration of 2.

In this role I lead Imation Germany’s data storage products division through a spin-off process from 3M. With a team of 14 sales and marketing people reporting to me, we managed to first maintain then quickly grow B2B and retail sales ($80m) while bringing back the business to profitability. We consolidated our warehousing activities into one European.

St Paul, MN, US

I moved to Germany to become the marketing lead responsible for 3M’s Data Storage Products Division P&L ($60m). I drove a change from product selling to distribution channel development with the implementation of a distribution based channel structure. We implemented demand generation and loyalty programs while focussing our resources on end-user and.

St Paul, MN, US

Starting in a classic corporate end-user sales representative role, I was quickly pushing to move 3M’s office channel sales from a direct end-user to a indirect distribution channel model. I was able to get consensus on a plan and given the opportunity to develop and successfully implement a program to accomplish this change within a year. Participant in.

Responsible for managing qualitative and quantitative market research projects for fast moving consumer goods firms in the Benelux and German markets. I was the key customer contact and leading the research from customer acquisition to results delivery. This was a good complement to my studies in terms of solidifying my marketing expertise.

Stanford Executive Program

International Executive Program (F/Sg)

Master, Economics