Expanding from my previous role at Western Digital to leading the transformation of our fast growing $5B/year consumer business into a Customer Experience centric organization.In charge of WW consumer sales in channel, retail and e-tail as well as Global Customer Support, Web Operations and e-Commerce.The product portfolio is evolving from storage devices to integrated smart storage solutions allowing customers to better store, manage and use their content.Currently integrating web operations, IT, sales and marketing, e-commerce and after sales support to create a fully integrated differentiated customer experience from search to support.Servicing 250 million buying customers a year in 160+ countries

Leading the worldwide consumer business business for WDC.After the recent acquisition of SanDisk Corp, I am responsible for integrating and leading WDC's multiple billion $ revenue consumer business. The product range spans from storage devices (hard disk drives, ssd's, flash products) to smart storage solutions for consumers (NAS, iXpand, home cloud...) under several leading brands. We cover distribution, IT and mobility channels, classic retail and e-tail and have a strong global footprint with teams operating all over the world.

Co-founder and member of the advisory board of Pointer Europe. Focus is on expanding this start-up offering new and unique pan-European sales and marketing outsourcing services for small and medium sized high-tech companies in the IT and Consumer Electronics markets.

Appointed by the CEO of Imation Corp. (USA) on a short term assignment to build the foundations of Imation’s Consumer Electronics business in EMEA. The objective of the assignment was to define and start implementation of the long term development plan of this new retail business venture for Imation emanating from the acquisitions of Memorex, TDK and XtremeMac.The objective was to quickly ramp-up profitable revenue while redefining new business processes, new supply chain and retail distribution channels while maximizing synergies with the existing Imation businesses. For this project I put a small focussed cross-functional team of experts in place. We developed an audio and accessories product range and roadmap for 3 complementary positioned brands, established sourcing and supply chain processes as well as the distribution channel for successful launches. We leveraged existing relationships with the leading retailers in EMEA (Carrefour, Auchan, DSG, Tesco, MSH...etc) while setting up a strong network of specialized distributors.The project successfully ends in Q1 2010 with a profitable model at higher than planned market shares and the integration of this new business venture with the existing Retail Division of Imation Europe b.v.In addition to this role I am responsible for all Imation Europe’s packaging design & engineering as well as marketing communications team (8 people reporting).Member of Imation Europe’s Executive Committee.
Member of Imation’s CEO Forum.
Reporting to the VP Europe.

Responsible for Imation EMEA’s B2B division with a revenue of $350m and 60 people. We re-defined our go-to-market model, re-designed our distribution channels, allowing us to maximize our market coverage while minimizing operational costs. We managed to expand Imation’s leadership position, profitably gain market share in the highly competitive B2B storage media industry.In this period Imation Corp. made 3 major acquisitions - Memorex Corp. (USA), TDK Media (Japan) and XtremeMac (USA). I was core member of the steering committee managing the preparation and integration of these acquisitions as Sales and Marketing lead.
Member of Imation Europe’s Executive Committee.
Member of Imation’s CEO Forum.
Reporting to the Global VP, Commercial Division, Imation Corp. (USA)

After my assignment in the USA I returned to Europe to re-structure Imation’s Benelux and NL-based Export (Scandinavia, East and South-East Europe) B2C and B2B activities. Revenue ($80m) was stagnating and selling costs were out of proportion. Under my leadership, through team realignment, tight distribution management and cost cutting measures the team (20 Sales & Marketing people) returned to strong growth (22%), doubled GM% and showed sustainable strong share gains within the first year.Member of Imation Europe’s Executive Committee.
Reporting to the VP Europe.

By appointment of the COO of Imation Corp. I was transferred to Imation Corp’s headquarters in Minnesota, USA for a 2 year assignment. The objective during the assignment was to drive the turn around of Imation’s loss making Network Storage Solutions business (revenue $150m). In this role I lead a cross-functional business team composed of R&D, manufacturing (3 factories), sourcing, sales & marketing, finance and supply chain. The assignment ended Dec 2004 with a successful and sustainable return to growth and profitability. The main driver of the turn around was my ability to gain broad support for the turn-around plan of restructuring manufacturing facilities, switch to 3rd party manufacturing partnerships and flawless execution of the plan.Imation Global Top Performer Award 2004 for the successful turn-around of Imation’s network Storage Tape business.Reporting to the Global Executive Director, Storage Solutions (USA)

As marketing lead for Imation Europe (strategy and operations), responsible for the P&L (revenue $300m) and working capital metrics. I was directly managing a team of 12 Product, Channel Marketing & Marketing Communications Managers and Graphic Designers in a matrix sales & marketing organization.Main responsibilities:
-EMEA Product P&L (revenue: $350m) & working capital metrics responsibility, 
-Manage Imation Europe’s ad/merch and market development funds budgets ($40m),
-B2B OEM business development (IBM, HP, SUN, Quantum),
-B2B distribution channel development,
-B2C business development 
-Retail channel development,-Market research and analysis
-EMEA Forecasting and operational planning (implementation of an integrated sales and operational planning process),
-EMEA Product Management,
-EMEA packaging design and engineering,
-EMEA Channel marketing
-Web management (design & content management)
-CRM,
-Marketing Communications.Member of Imation Europe’s Operations Committee. 
Reporting to the VP Europe.

I transferred from Germany to Imation Europe’s headquarters in the Netherlands to be responsible to accelerate Imation’s growth in network storage offerings in EMEA.Main responsibilities:
-EMEA Product P&L (revenue: $80m) & working capital metrics responsibility, 
-Product Management,
-New business development (integrated storage solutions),
-B2B OEM business development (IBM, HP, Quantum),
-New distribution channels development
-Channel Marketing

Dirécteur Général Délégué of Imation France, subsidiary of Imation Europe b.v.Final administrative responsibility of Imation’s operations in France with a revenue of $50m and 25 employees (B2C and B2B). Representative of Imation France in front of works councils and local administrations.In this role, I lead Imation France during the integration of 2 acquisitions, SOX implementation and several social plans. We integrated all customer service and back office activities and processes of acquired companies. We then successfully relocated and consolidated them into Imation’s headquarters in the Netherlands.

In this role I lead Imation Germany’s data storage products division through a spin-off process from 3M. With a team of 14 sales and marketing people reporting to me, we managed to first maintain then quickly grow B2B and retail sales ($80m) while bringing back the business to profitability. We consolidated our warehousing activities into one European warehouse and moved local customer service to a European call center in the Netherlands. I had the team focus on customer satisfaction, distribution consolidation & structure, Oracle implementation, internal processes and supply chain excellence.

I moved to Germany to become the marketing lead responsible for 3M’s Data Storage Products Division P&L ($60m). I drove a change from product selling to distribution channel development with the implementation of a distribution based channel structure. We implemented demand generation and loyalty programs while focussing our resources on end-user and second tier customers.Winner of the 3M Global Marketing Excellence Award 1995 for 3M’s distribution channel program.Participant in 3M Europe’s high potential career development program.

Starting in a classic corporate end-user sales representative role, I was quickly pushing to move 3M’s office channel sales from a direct end-user to a indirect distribution channel model. I was able to get consensus on a plan and given the opportunity to develop and successfully implement a program to accomplish this change within a year. Participant in 3M Europe’s high potential career development program.

Responsible for managing qualitative and quantitative market research projects for fast moving consumer goods firms in the Benelux and German markets. I was the key customer contact and leading the research from customer acquisition to results delivery. This was a good complement to my studies in terms of solidifying my marketing expertise.