Pascal Dehenain Email & Phone Number

Namur, Région Wallonne, Belgique

Brabant, Walloon Region, Belgium

As a senior executive consultant, I help companies making their sales & marketing digital transition. I combine a FMCG mktg background with world leading companies with top exec edu in Digital Mktg @ Harvard BS and Columbia BS and successful executions and achievements.My digital marketing expertise includes:• User experience improvement• SEO & SEA management• Web traffic optimization• Online branding & awareness development• Social media management and monitoring• Mobile app development management• Lead generation campaigns• Digital transformation & digital platform designIndustry expertise:- Payments- Professional services- FMCG (Healthcare/Cosmetics, Food)- MediaCertifications :- Professional Scrum Product Owner (Scrum.org)- Digital Transformation (M.I.T)Some Digital Marketing achievements:Development of sales & mktg integrated campaigns from content producing, thought leadership positioning on Linkedin, landing page design to lead generation, registration and follow up with the sales team. • Local web migration to a new Group branding and CMS• Member of the Group digital transformation project to migrate the different CRM to a new common one + interface with a new common MAS (marketing automation software)• Project management of the Bpost Mobile postcard (top 3 in the app store leisure)• 50% conversion increase on Ingenico ePayments website through a new customer centric approach and an improved customer experience• After having performed a semantic analysis and reviewed the content of the web, reaching the top 3 in the Google ranking in UK coming from p8 for Ingenico ePayments !Profile / attitude:• Innovative / creative• Positive & constructive• Team worker• Results driven• Good balance between strategic vision and executionContact : mobile : +32 498 03 32 20, email: pdehenain@gmail.com

Brussels Area, Belgium

Brussels Area, Belgium

Leading and managing the mktg strategy and implementation to support and grow key european markets (UK, GER, FR, NL, BE , SP). Strong focus on Lead generation and relevant content producing to build brand awareness, consideration and engage with key prospects to grow the business. Selecting & developing local partnerships with digital marketing agencies to drive traffic, generate more leads and optimize conversion.Also have totally managed the production the Ingenico Connect Barcelona video (see here under)https://www.youtube.com/watch?v=Eh7fKHbIq28&t=9s

With 160.000 customers and more than 1000 employees across all major European countries, Ingenico Payment Services is the leading provider of multi-channel payment services. Ingenico Payment Services covers the whole payment value chain on all sales channels: online payment services, multi-channel payment solutions, transaction management and marketing services (loyalty, etc.). Ingenico Payment Services is part of the Ingenico Group, global leader on seamless payments. Ingenico Group operates in 125 countries and has generated 1.37 billion euro revenues in 2013.

Executive Vice President Sales & Marketing Hachette Distribution Belgium (2000-2005) : resp of a business unit of 250 people including a logistical hub with P&L accountability, Excom member, responsible for all commercial and marketing relations with publishers.Major achievements: having secured sales increases during five years in a slightly declining press market (+12% in 2003), having developed new added value services for publishers (concept test, panel), having built strong partnerships with top clients (Prisma, The Economist)

Marketing & Business development Manager, responsible for all marketing and communication activities including development of new projects (e-commerce) and partnerships (loyalty programs with airlines and telco companies), member of The Visa’s New products Advisory group in London. Major achievements: having picked our competitor’s biggest client Sheraton, having significantly contributed to acquire Carrefour as new top client (+20% sales), having produced successful new TV campaign and developed a new corporate identity.

Marketing Director, responsible for all the marketing mix with big media investments on TV, magazine, radio, press. Strong focuses on consumer insight, product innovation, concept & use tests, commercial presentation to the retailers, category management, presentation and motivation of the sales team for maximizing launch of new products. Major achievements: new products development on Formule Homme, having taken back the leadership on the shampoo market against Wash&Go (P&G) with Elsève, having succeeded negotiating a maximum introduction with retailers for the launch of Neutralia.

Digital Transformation

Digital Marketing Strategy

Taking Marketing Digital

Competition & Stategy

Negotiation Dynamics

Master'S Degree, Louvain School Of Management

Activities and Societies: Elected President of AIESEC Louvain-la-Neuve 1986

Education record

Vlerick Digital Series, Digital Marketing