Pascal Ghanem Email & Phone Number

Lebanon

• Managing a sales pipeline and identifying new leads
• Preparing proposals, developing relationships and closing sales
• Planning and executing online campaigns through Google Adwords and affiliate marketing
• Managing sales and marketing tools including Espo CRM, ecommerce platform, customer loyalty and user engagement platform, Microsoft Partner Sales Connect and Azure marketplace portals, website, social media, etc.
• Developing and executing strategic marketing plans including marketing initiatives in advertising, sponsorship, special events such as exhibiting in MWC, Spain
• Reporting our products market performance to stakeholders, providing our products line reviews and a deep understanding of the competitive marketplace and industry trends

Lebanon

Helped employers find suitable, hardworking and trustworthy skilled and unskilled professional foreign domestic helpers from abroad.

Baabda

• Managed sales and marketing tools used to accomplish company’s strategy including Motorola Solutions and Zebra Technologies partners’ portals
• Developed and managed initiatives in advertising, sponsorship, special events, website, etc.
• Planned and coordinated partner and company’s events such as webinars, workshops, team building, CSR events, etc.
• Coordinated with designers for marketing materials (presentations, digital platforms, events)
• Identified new market opportunities and penetrated those areas across multiple channels
• Managed Social Media presence, activities and campaigns

Lebanon - Zouk Mosbeh

• Identified, managed and published content management system
• Planned and analyzed online campaigns launched on Google Ads and with affiliate marketing
• Identified and secured new publishers through CPA / CPC performance-based marketing
• Performed daily updates on companies’ websites and searched for new interactive content
• Analyzed data and developed recommendations to optimize the user experience

Lebanon - Ajaltoun

• Identified and managed media advertising operations (ATL, BTL & TTL - planning and booking)
• Handled and developed relationships with all media outlets such as newspapers, magazines, TV stations, radio stations…
• Compiled third party data sources information such as Ipsos Stat, Parc, etc.
• Analyzed statistical data i.e. ratings, reach, GRPs, pre and post evaluation of media campaigns
• Measured competitors’ media expenditures and on-going competitive requests.
• Coordinated with production teams to ensure creative is on-strategy and on time

United Arab Emirates - Dubai

• Identified, developed and implemented a new sales strategy for the market.
• Identified new prospect clients, presented them our TV channel and sold advertising spots
• Handled relations with all media booking agencies and managed existing accounts.
• Wrote sales proposals, developed relationships and closed sales.
• Ensured payment of accounts
• Liaised with other line managers

Lebanon - Naccache

• Identified and evaluated business opportunities (cost analysis, preliminary forecasting)
• Planned for the selected opportunities or modifications
• Implemented the planned project (Legal, Human Resources, Administrative…)
• Sold TV advertising spots and maintained contacts with existing advertisers
• Handled and developed relationships with existing accounts.
• Wrote sales proposals and closed sales

Lebanon

• Analyzed and processed various loans (personal, car, housing…)
• Administered various commercial transactions such as letters of guarantee, international transfers of funds…
• Administered various retail products such as domiciliation, credit card applications, and bank financial products
• Filled the head teller position when needed, mainly cash handling and all the routine bank transactions

Bachelor Of Science (Bs), Business Administration And Management, General, Completed A Bachelor Of Science Degree Majoring In Business Computing

Lebanese Baccalaureate, Philosophy, Completed The Lebanese Baccalaureate In Philosophy

Activities and Societies: Horse Riding - Swimming - Taekwondo