I’m a brand experience designer and passionate about everything related to how brands are perceived. Whether it occupies a subcultural niche or operates on a global scale, how a brand behaves can make the difference between everything and nothing in the long run. I’m a visual enthusiast at heart, but I always take a holistic approach to brand & design topics—by ensuring a purpose-driven brand vision, a value-based brand personality, and translating the brand into emotional and functional customer experiences. I’m convinced that a well-balanced interplay between these aspects is crucial to the recipient’s decision-making process and is a critical driver for a brand’s popularity and commercial success.more: https://pascal-imhof.ch/about