Pascal Laroche

Pascal Laroche Email and Phone Number

Directeur de production et Directeur communication @ Théo Théâtre
Fontenay-aux-Roses, FR
Pascal Laroche's Location
Fontenay-aux-Roses, Île-de-France, France, France
About Pascal Laroche

A 23-year career in media agencies has helped me establish a foundation in communication strategy, management & leadership skills :- Managed large client portfolios, creating strong stewardship of relationships - Managed 90 people from recruitment to a teamwork framework and performance evaluation- Set up new organisation and implement new agency vision and positioning - Led national and international pitches- Recommended & implemented communication strategies, above the line and below the line, including in advertising, brand content, digital and media

Pascal Laroche's Current Company Details
Théo Théâtre

Théo Théâtre

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Directeur de production et Directeur communication
Fontenay-aux-Roses, FR
Pascal Laroche Work Experience Details
  • Théo Théâtre
    Directeur De Production Et Directeur Communication
    Théo Théâtre
    Fontenay-Aux-Roses, Fr
  • Théo Théâtre
    Directeur De Production Et Directeur Communication
    Théo Théâtre Oct 2024 - Present
    Ville De Paris, Île-De-France, France
  • Théo Théâtre
    Chargé De Production Et Responsable Communication
    Théo Théâtre Nov 2023 - Oct 2024
    Ville De Paris, Île-De-France, France
  • Les Gémeaux, Scène Nationale
    Administration Et Secrétariat Général
    Les Gémeaux, Scène Nationale Sep 2022 - Aug 2023
    Sceaux, Île-De-France, France
    Administration de projets dans le domaine culturel (spectacle vivant, jazz, cinéma, musique etc...) et médiation culturelle.
  • Premium Scm
    Directeur Général Adjoint
    Premium Scm Apr 2018 - Jan 2022
    Boulogne-Billancourt Area, France
    Main objectives :- Development of the agency New Business strategy - Leadership and participation to all pitches- Member of the executive committee- Management of clients and prospects issues- Management of the Premium-SCM team
  • Omd France
    Business Director
    Omd France Sep 2016 - Mar 2018
    Boulogne-Billancourt Area, France
    Manage large client portfolios (Henkel, Bacardi Martini France, Pepsico, GRTGaz, Google, Grand Vision, Carlsberg Group, Hasbro, Coach, Sony, Merisant, etc), creating strong stewardship of relationshipsGross billings = 225 M€Recommend & implement communication strategies, above the line and below the line, including in advertising, brand content, social, display, mobile, SEA and offlineManage 12 people from recruitment to a teamwork framework and performance evaluation Participate in national and international pitches
  • Initiative / Ipg Mediabrands
    Managing Director
    Initiative / Ipg Mediabrands Jun 2015 - Aug 2016
    Levallois-Perret
    As managing director of Initiative agency, I was in charge of my clients' satisfaction and the growth strategy of the agency, from client services to management. With more than 20 years' experience, all in media agencies, I acquired strong skills in account management. I always tried to be very close to my clients and to become a business partner. My job needs to be fast and brave, decisive but simple with strong commitments, creativity, communication expertise, empathy, passion, newbizz skills, and engagement.Main clients : Quick, Amazon, MAIF, Speedo, CEPP, Havas Voyages, Patek Philippe, Louvre Hôtels, CNIEL, Slendertone, Tipiak, Carapelli, Lido, etc...Estimated gross billings = 185 M€
  • Mediacom
    Coo - Head Of New Business
    Mediacom Aug 2013 - Apr 2015
    Paris Area, France
    Chief Operating Officer at MediaCom France (WPP), I was in charge of growth strategy of the agency : from client services to management. As Head of New Business for the agency, my job needed newbizz skills, creativity, communication expertise and engagement.A lot of beautiful accounts to handle : Danone, H&M, Campari, L'Occitane, MACSF, Volkswagen, Seat, Audi, Skoda, Ioma, Saint-Michel, Sony, Allianz, Dell, Goodyear, Nikon, Bucherer, Mc Cain, Bose, Electronic Arts, Cewe etc
  • Starcom Mediavest Group
    Associate Director
    Starcom Mediavest Group Oct 2012 - Jul 2013
    Paris Area, France
    Member of the executive committeManagement of client portfolios (Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc)Financial forecasts and involvement in the future of the agencyManagement of a 12 people team from recruitment to a teamwork framework and performance evaluation Participation in all stages of national and international pitchesTraining of clients in media sessions
  • Starcom - Vivaki Group
    Account Director
    Starcom - Vivaki Group Nov 2003 - Oct 2012
    Levallois-Perret (92)
    Main managed accounts : Samsung, Cadbury, Antargaz, Rana, United Biscuits, Promovacances, Sodebo, Radio-France, Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc... Total gross spendings : 180 M€
  • Omd Media Direction
    Account Manager
    Omd Media Direction 2000 - 2003
    Main clients : Noos, Aprilia, Canal J, Casio, Unicef, La Ligue contre le cancer…Total gross spendings : 30 M€Mission : clients management
  • Dufresne Corrigan Scarlett
    Media Analyst
    Dufresne Corrigan Scarlett Oct 1995 - Feb 2000
    Levallois-Perret
    Main clients : Andros, Bonne Maman, Segafredo, Selectour, Stabilo… - Negotiation, buying and financial monitoring - Media campaign reports, competitives, media studies

Pascal Laroche Education Details

Frequently Asked Questions about Pascal Laroche

What company does Pascal Laroche work for?

Pascal Laroche works for Théo Théâtre

What is Pascal Laroche's role at the current company?

Pascal Laroche's current role is Directeur de production et Directeur communication.

What schools did Pascal Laroche attend?

Pascal Laroche attended Université Paris 1 Panthéon-Sorbonne, Ecole Supérieure De Gestion, Ecole Supérieure De Gestion, Classe Préparatoire Hec Aux Grandes Écoles De Commerce.

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