Pascal Laroche Email & Phone Number

Fontenay-Aux-Roses, Fr

Fontenay-Aux-Roses, Fr

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Sceaux, Île-De-France, France

Administration de projets dans le domaine culturel (spectacle vivant, jazz, cinéma, musique etc...) et médiation culturelle.

Boulogne-Billancourt Area, France

Main objectives :- Development of the agency New Business strategy - Leadership and participation to all pitches- Member of the executive committee- Management of clients and prospects issues- Management of the Premium-SCM team

Boulogne-Billancourt Area, France

Manage large client portfolios (Henkel, Bacardi Martini France, Pepsico, GRTGaz, Google, Grand Vision, Carlsberg Group, Hasbro, Coach, Sony, Merisant, etc), creating strong stewardship of relationshipsGross billings = 225 M€Recommend & implement communication strategies, above the line and below the line, including in advertising, brand content, social, display, mobile, SEA and offlineManage 12 people from recruitment to a teamwork framework and performance evaluation Participate in national and international pitches

Levallois-Perret

As managing director of Initiative agency, I was in charge of my clients' satisfaction and the growth strategy of the agency, from client services to management. With more than 20 years' experience, all in media agencies, I acquired strong skills in account management. I always tried to be very close to my clients and to become a business partner. My job needs to be fast and brave, decisive but simple with strong commitments, creativity, communication expertise, empathy, passion, newbizz skills, and engagement.Main clients : Quick, Amazon, MAIF, Speedo, CEPP, Havas Voyages, Patek Philippe, Louvre Hôtels, CNIEL, Slendertone, Tipiak, Carapelli, Lido, etc...Estimated gross billings = 185 M€

Paris Area, France

Chief Operating Officer at MediaCom France (WPP), I was in charge of growth strategy of the agency : from client services to management. As Head of New Business for the agency, my job needed newbizz skills, creativity, communication expertise and engagement.A lot of beautiful accounts to handle : Danone, H&M, Campari, L'Occitane, MACSF, Volkswagen, Seat, Audi, Skoda, Ioma, Saint-Michel, Sony, Allianz, Dell, Goodyear, Nikon, Bucherer, Mc Cain, Bose, Electronic Arts, Cewe etc

Paris Area, France

Member of the executive committeManagement of client portfolios (Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc)Financial forecasts and involvement in the future of the agencyManagement of a 12 people team from recruitment to a teamwork framework and performance evaluation Participation in all stages of national and international pitchesTraining of clients in media sessions

Levallois-Perret (92)

Main managed accounts : Samsung, Cadbury, Antargaz, Rana, United Biscuits, Promovacances, Sodebo, Radio-France, Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc... Total gross spendings : 180 M€

Main clients : Noos, Aprilia, Canal J, Casio, Unicef, La Ligue contre le cancer…Total gross spendings : 30 M€Mission : clients management

Levallois-Perret

Main clients : Andros, Bonne Maman, Segafredo, Selectour, Stabilo… - Negotiation, buying and financial monitoring - Media campaign reports, competitives, media studies

Master 2 (M2), Patrimoine Culturel Et Technique, Mention Très Bien

Bac + 4

Bac + 4, Marketing / Communication

Education record