Pascal Laroche Email and Phone Number
A 23-year career in media agencies has helped me establish a foundation in communication strategy, management & leadership skills :- Managed large client portfolios, creating strong stewardship of relationships - Managed 90 people from recruitment to a teamwork framework and performance evaluation- Set up new organisation and implement new agency vision and positioning - Led national and international pitches- Recommended & implemented communication strategies, above the line and below the line, including in advertising, brand content, digital and media
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Directeur De Production Et Directeur CommunicationThéo ThéâtreFontenay-Aux-Roses, Fr -
Directeur De Production Et Directeur CommunicationThéo Théâtre Oct 2024 - PresentVille De Paris, Île-De-France, France -
Chargé De Production Et Responsable CommunicationThéo Théâtre Nov 2023 - Oct 2024Ville De Paris, Île-De-France, France -
Administration Et Secrétariat GénéralLes Gémeaux, Scène Nationale Sep 2022 - Aug 2023Sceaux, Île-De-France, FranceAdministration de projets dans le domaine culturel (spectacle vivant, jazz, cinéma, musique etc...) et médiation culturelle. -
Directeur Général AdjointPremium Scm Apr 2018 - Jan 2022Boulogne-Billancourt Area, FranceMain objectives :- Development of the agency New Business strategy - Leadership and participation to all pitches- Member of the executive committee- Management of clients and prospects issues- Management of the Premium-SCM team -
Business DirectorOmd France Sep 2016 - Mar 2018Boulogne-Billancourt Area, FranceManage large client portfolios (Henkel, Bacardi Martini France, Pepsico, GRTGaz, Google, Grand Vision, Carlsberg Group, Hasbro, Coach, Sony, Merisant, etc), creating strong stewardship of relationshipsGross billings = 225 M€Recommend & implement communication strategies, above the line and below the line, including in advertising, brand content, social, display, mobile, SEA and offlineManage 12 people from recruitment to a teamwork framework and performance evaluation Participate in national and international pitches -
Managing DirectorInitiative / Ipg Mediabrands Jun 2015 - Aug 2016Levallois-PerretAs managing director of Initiative agency, I was in charge of my clients' satisfaction and the growth strategy of the agency, from client services to management. With more than 20 years' experience, all in media agencies, I acquired strong skills in account management. I always tried to be very close to my clients and to become a business partner. My job needs to be fast and brave, decisive but simple with strong commitments, creativity, communication expertise, empathy, passion, newbizz skills, and engagement.Main clients : Quick, Amazon, MAIF, Speedo, CEPP, Havas Voyages, Patek Philippe, Louvre Hôtels, CNIEL, Slendertone, Tipiak, Carapelli, Lido, etc...Estimated gross billings = 185 M€ -
Coo - Head Of New BusinessMediacom Aug 2013 - Apr 2015Paris Area, FranceChief Operating Officer at MediaCom France (WPP), I was in charge of growth strategy of the agency : from client services to management. As Head of New Business for the agency, my job needed newbizz skills, creativity, communication expertise and engagement.A lot of beautiful accounts to handle : Danone, H&M, Campari, L'Occitane, MACSF, Volkswagen, Seat, Audi, Skoda, Ioma, Saint-Michel, Sony, Allianz, Dell, Goodyear, Nikon, Bucherer, Mc Cain, Bose, Electronic Arts, Cewe etc -
Associate DirectorStarcom Mediavest Group Oct 2012 - Jul 2013Paris Area, FranceMember of the executive committeManagement of client portfolios (Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc)Financial forecasts and involvement in the future of the agencyManagement of a 12 people team from recruitment to a teamwork framework and performance evaluation Participation in all stages of national and international pitchesTraining of clients in media sessions -
Account DirectorStarcom - Vivaki Group Nov 2003 - Oct 2012Levallois-Perret (92)Main managed accounts : Samsung, Cadbury, Antargaz, Rana, United Biscuits, Promovacances, Sodebo, Radio-France, Coca-Cola, Mars Chocolat, CNAMTS, Charles & Alice, etc... Total gross spendings : 180 M€ -
Account ManagerOmd Media Direction 2000 - 2003Main clients : Noos, Aprilia, Canal J, Casio, Unicef, La Ligue contre le cancer…Total gross spendings : 30 M€Mission : clients management -
Media AnalystDufresne Corrigan Scarlett Oct 1995 - Feb 2000Levallois-PerretMain clients : Andros, Bonne Maman, Segafredo, Selectour, Stabilo… - Negotiation, buying and financial monitoring - Media campaign reports, competitives, media studies
Pascal Laroche Education Details
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Mention Très Bien -
Ecole Supérieure De GestionBac + 4 -
Ecole Supérieure De GestionMarketing / Communication -
Classe Préparatoire Hec Aux Grandes Écoles De Commerce
Frequently Asked Questions about Pascal Laroche
What company does Pascal Laroche work for?
Pascal Laroche works for Théo Théâtre
What is Pascal Laroche's role at the current company?
Pascal Laroche's current role is Directeur de production et Directeur communication.
What schools did Pascal Laroche attend?
Pascal Laroche attended Université Paris 1 Panthéon-Sorbonne, Ecole Supérieure De Gestion, Ecole Supérieure De Gestion, Classe Préparatoire Hec Aux Grandes Écoles De Commerce.
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Pascal Laroche
France
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