Strategic advisor & Chairman of Directors board

Startup & SMEs CEOs and Leadership Teams: Whether you're navigating the early stages of your business, preparing for a fundraising round, embarking on a scale-up journey, or seeking to refine your vision and strategy, I’m here to help you achieve your goals.* Early Stage Clarity:If you're feeling lost in the labyrinth of your business model, I can help you find your way. I’ll work with you to define your value proposition, target market, and revenue streams, ensuring you have a solid foundation for growth.* Fundraising Foresight:Fundraising can be a daunting task, but with my support, you can increase your chances of success. I'll help you craft a compelling pitch deck, prepare for investor meetings, and navigate the complexities of the fundraising process.* Scale-Up Smoothness:Scaling up can be a bumpy ride, but I'm here to smooth out the transitions. I'll provide you with actionable strategies to optimize operations, enhance customer experience, and expand your market reach, ensuring a smooth and successful scaling journey.* Vision Revitalization:If your vision and strategy feel stale, I'll help you breathe new life into them. I'll engage your team in a collaborative process to redefine your objectives, identify growth opportunities, and align your entire organization towards a shared future.* Marketing Maneuvers:Are you eager to amplify your marketing and sales success? I'll harness the power of AI to optimize your campaigns, target the right audience, and deliver measurable results. I'll help you craft compelling messaging, leverage data-driven insights, and streamline your marketing processes for maximum impact.I’m committed to empowering startup CEOs and leadership teams to navigate challenges, seize opportunities, and achieve their full potential. Let's embark on a journey together towards sustainable success.

Board member

Global Marketing for Fenner Precision Polymers, a Michelin group companyStrategy for our Engineered Coated fabrics business (USA, Europe, Asia) and relative new structure to deploy itDue diligence support (M&A)

Coaching of (10) intrapreneurs to pitch, set and validate sustainable business models with customers; prepare the scale-up of their business and of their leadership teams (ambidexterity). Leading a group scale-up team to benchmark, to increase success rate of our ventures: creation of CEO Michelin club & Scale-up scan

Co-creation of our global OEM strategyLead new global OEM partnership programsInvent new service Business models for Truck OEMs.

Design, Develop & Deploy new offers for consumers (Product and Services such as Safe and Drive service), some success & some learnings.Manage commercial offer catalogue (CrossClimate, Primacy, Energy, Alpin ranges) to deliver Growth and create value for our consumers, customers and Michelin.

Manage Go To Market Process (marketing and distribution) for the group; competencies for marketing functions to ensure the best efficiency of our organizations. Support the business units all over the worldSAVE framework introduction in Michelin group, still used widely in 2022

Work on a project to create a Web to store start-up.

Discover a new culture and adapt management approach especially with country high turn over rateStructure a marketing team (from 5 to 20p) - develop marketing skills of my team Create the local marketing strategy and manage its deploymentInnovation with the launch of an e-shop to sell tyresMultiple tyres launches projects : media / distributors events =>

Europe Passenger Car - Replacement Market

Manage to design right produtcs (based on Customer pains) to be homologated on Sport cars (PORSCHE - FERRARI - MC LAREN ) , BMW & Mercedes.

Sell Water treatment solutions (product, externalisation) to Industrial plants.Best French sales man in 1995 recognized by Nalco HQ Management (Chicago).