Pascal Perret Email & Phone Number

Genève, Suisse

Digitail is a fast-growing company creating and distributing innovative lifestyle, wellness, home and beauty products from the ground up. I am involved overall leadership of the company.Define marketing strategy across all chanels and drive an ambitious acquisiton & commercial strategies that grew sales and brands awareness. Optimize global websites conversion rates. Define and implement UX-UI strategies. Lead with cross-functional teams (Tech, Design, Support, Accouting) and coordinate external agencies. Create and develop the B2B business activity from scratch to millions euros.

Région De Genève, Suisse

Flex Multimedia group is an European group that specializes in the monetization of digital audiences. I was in charge of the e-commerce business unit (retail)Responsible of trafic acquisition (Affiliate, Display, SEO, Ads, Emailing, Social…), customer retention and onsite promotions. Maximize online revenue with a rigorous ROI approach and campaign optimization, to lower CAC across marketing campaigns. KPI monitoring. Drive e-commerce sales performance and membership programs. Oversee the warehouse activities & customer service.

Genève, Suisse

Headed e-commerce Affiliate Marketing for Flex Multimedia Group, this channel was the first marketing contributor by revenues of the company. This included hunting and managing a network of 5’000 affiliate that generated until €6 millions annual revenues. In addition, I was in charge of strategic partnerships.

Région De Genève, Suisse

I joined Cartier as watchmaking marketing assistant for the Swiss market in order to help them in daily business. This included establishing marketing supports and the coordination of many projects. In addition, Leading all operational aspects of internet customer inquiries for the Swiss market.

Master'S Degree, Management & Marketing Digital, Mention Ab

Dut, Qualité Logistique Industrielle Et Organisation, Mention Ab