IOTA Consulting focuses mainly on accompanying the development of Innovative, Technological Start-Ups.

- Various assignments focused on accompanying the development of start-ups and medium-sized companies, mostly in Technological sectors ( Environmental risks, Medical waste management, Artificial Intelligence, Innovative Outdoor Sports... ).- Design and facilitation of training sessions for young entrepreneurs in Regional Incubators ( "How to develop a successful Business Development Strategy ?").- Co-writing of "Agir pour Entreprendre", the first French multi-media book on Entrepreneurship.

Strategic Marketing, Branding, Innovation and Trend Consultancy company.- Strategic Marketing and Innovation assignments with a focus on Consumer Trends for Major International Brands ( Uncle Ben's, Unilever, Bongrain, Eau Ecarlate, Peugeot,...).

Co-founder of this Development Strategy and Product Innovation Consultancy agency. L'R du Large focuses on Business Development for its customers, by working on creative Marketing Strategies, powerful Product Design, and innovative Branding / Communication / Advertising.- Development of New products, Strategies and Businesses for start-ups and medium-sized companies ( Home furniture, Sports Vehicles, Catalog Sales, Natural Products,...)- Teacher / Facilitator for training sessions in Strategic Marketing for Executives and Entrepreneurs ( IFOCOP : 2006 - 2008; Advancia, CCIP School of Entrepreneurship : 2007 - 2008 ), Companies ( SNCF, France Telecom, Mairie de Paris : 2007-2008 ), Students ( INTS Business School : 2004 - 2008 ).

First French Private Business Incubator for High Tech Start-ups. Financial Value : 46 M Euros. Staff : 60.- Implementation and management of the Strategic Marketing Direction of this Structure.- New concepts development : Marketing test of an innovative mobility service ( 1500 Interviews ),...- Strategic Marketing Planning for newly created Start-ups.- Strategic & Operational Marketing support for existing Start-ups.- Business Intelligence and Market Studies Management : 11 studies managed.

Strategy Consultancy firm. Turnover : 56 M Euros. Staff : 250.Senior Consultant ( 1996 - 1997 ), Principal ( 1998 - 1999 ), and Director ( 2000 ).Specialized in Marketing, Innovation and Strategy,Management of more than 20 assignments on 11 different sectors, mainly with large-sized Companies ( Rhodia, France Telecom, Schneider Electric, Alcatel, Renault Trucks, TNT, MAAF/MMA, PSA Finance, Française des Jeux, Danone, Tivoly, Assystem, DFCG,...).Management of International Teams.Member of the French Board and Technical Committee ( 1999 - 2000 ).- Development of new consultancy products for the company.- Optimization of new product development processes : Telecoms, Consumer Goods, Finance,...- Improvement of Marketing and Commercial efficiency : Electrical Equipment, Services,...- Development and implementation of Strategies : Tooling, Industrial Vehicles....

Outdoor Leisure Consumer Goods company. Turnover : 152 M Euros. Staff : 800. 12 foreign subsidiaries.International Market Manager ( 1990 - 1995 ) : Backpacking & Conservation Markets.Development of International Business on these diversification Markets. Up to 15 product ranges and 4 brands. Management of a Marketing Team.- Strategic Marketing Planning and Business Development.- Existing product ranges repositioning, new products and concepts creation : more than 35 new products launched and a 60% increase in Turnover.- International Sales Network animation : training, catalogs, product launch meetings, exhibitions, promotion operations.International Marketing Program Manager ( 1996 ) : Catalytic Combustion Technology.Since 1992, development of the world first flameless stove, a strategic breakthrough innovation for the Brand on a mature market. Marketing, R&D, Design and Production interface on this product ( 1992 - 1996 ). Creation of a full-time position on this project in 1996.- Market studies : more than 900 interviews ( France, Germany, Japan ).- International launch of the first product based on this technology ( 1996 ) : 100% of sales target achieved. Volumes multiplied by 2.5 in Year 2.- Press Relations coordination : more than 170 articles in International Press, 6 Product presentation on TV, 2 radio interviews, 3 Press conferences, 1 Innovation award.- Industrial Marketing : initiation of partnerships ( Whirlpool, Gaz de France ) to further extend the use of this technology.

Office Equipment company. French Subsidiary of the Group. Turnover : 701 M Euros. Staff : 4500.Salesman ( 1987- 1988 ) at Key Accounts Direction.- Sales training and Business Development on Key Accounts.Marketing Strategy Analyst ( 1988 - 1989 ) at Strategy Direction.Strategic Projects Management with Functional and Operational Directions- Development of Market potential measurement tools.- Diversification Projects Management : design of a Facilities Management offer.Profitability Senior Analyst ( 1989 - 1990 ) at Planning and Control Direction. Cost Controller on the Computer and Data Processing activity ( 30% of total Turnover ).- Interface of Finance and Marketing Direction on Pricing Policy.