Pascal Robitaille Email and Phone Number

Last Spike is a partner brewery specializing in the brewing, canning, kegging, and packaging of beer for local, national, and international clients. Located in the heart of Calgary, Alberta, our state-of-the-art brewing facility provides a wide range of services for established brands, start-up craft breweries, and large producers seeking additional brewing capacity.- Responsible for supporting the brewing/packaging efforts, improving the profitability of beers produced, managing inventory movement, obtaining brewing forecasts from our partners and continually enhancing the clientele experience.- Preparation and presentation of weekly and period end cost & financial reports that record actual costs vs budgeted costs broken out in various levels of detail. - Focus on operational efficiencies by establishing list of all suppliers, rates and terms. - Increase profitability of partners’s brews.- Responsible for enhancing the clientele experience at the brewery by formalizing key touch points and becoming unique and effective in our process. - Build strong external relationships and leverage Internal Stakeholders to move agendas forward. - Execute weekly production and packaging schedule. Participates in daily packaging run.- Support the department of Brewing and Packaging by coordinate supplies for brewing and packaging, obtain brew reports, manage inventory movement and assist with forecasting.- Master negotiator by leading relationships and negotiations with all packaging suppliers to have achieve industry leading cost per order.- Provide leadership, direction and guidance to account payable to purchase of all ingredients, supplies and packaging materials. - Utilizing inventory management and financial system to support and guide plant production and packaging functions daily. - leading analytic support for sales planning and continually working to improve the value of business.

- Oversee the sales and ongoing developments for every provinces in Canada. - Responsible to build an organization to meet current and future business challenges. - Leader in coaching and capability development. - Manage the sales team of every provinces by managing performance vs targets. - Negociate and secure listing with provincial liquor board purchaser, government liquor stores and On Promise and Retail chain accounts. - Engage In Relationship building activities with buyers and strengthen customer partnership. - Prepare weekly, monthly and annually sales reports, forecast and analysis for breweries and distilleries that we represent. - Create promotional activities to increase visibility and sales and by driving engagement and utilization of selling tools and technology to maximize team performances. - Educate every employees on becoming a better sales person.- Beat the competition, deliver and exceed the annual plan, and be the partner of choice for our customers. - Responsible for the national overhead budget, travel and expense budgets, and suppliers funded A&P budgets. -

We are an Agency that represent 12 Micro-breweries from across Canada and United States, my role is to oversee Sales and marketing for the company.

We sell rigid packaging of all sizes and liners to different companies such as pharmateucal, food, chemical, lubricant, ink, hospital, paint and many more

Promote different beer portfolio of Sleeman Breweries Create recipes with beer as a main ingredientParticipate on numerous television show across Ontario http://www.youtube.com/watch?v=ndC_lAjI-NYWork with on and off Premise Reps on the road to promote Unibroue BeersSuccessfully negotiated with the wine and spirits LCBO and Beer stores for listingsOverseeing cost effective advertising programmes and merchandisingTrained and coached employees with the different beer productOrganized and lead beer dinner conferences, events, branding Sleeman as a community playerMaintained a high work ethic on developing new territories by cold calling and successfully developed lasting relationshipsCreated corporate agreements with different companies to meet both Sleeman, and the client’s standards Develop and close new business opportunities with smaller and larger merchants Develop / maintain and retain a strong prospect pipeline Negotiate contracts to win new business

worked as a on premise and retail rep, to promote sleeman products and other partner beers with bars and Restaurants and at retail level with the LCBO and Beerstores

Acts as a liaison between the sales force and other cross-functional areas, persuading, convincing, or motivation a targeted audience through collaboration and direct or indirect influence. Prospect, qualify and sell to potential customers and investigate selling opportunities within existing and new markets. Write and present annual Business Development Plans consistent with overall Sales Dept. strategies and objectives. Organize beer pairing, tasting

Coordinate and follow through regular and sporadic customers campaigns Supervise 30 employees during the low season et 90 during the Higher seasonOrganize the staff working schedule Trained newly hired staff into their job descriptionLead projects with key stakeholders Ability to manage a team in a complex and decentralized organization and to support them. Experience in the recruitment and training of volunteers for fund raisings events.Facilitate and promote the healthy governance of the NCCOversee the special events management team, as well as all the promotional activities of the NCC.Establish and maintain partnerships and public relations.Intensify the activities of raising awareness of the NCC with non-traditional groups targeted.Investigate and find opportunities to set up new initiatives, in agreement with different governmental groups, foundations and Societies.Promote interests of the NCC with media.Supervise the organizing comities information center for Canada Day, Winterlude, Tulip Festival and the fall colors event.Find sponsorship, developed sponsorship plans and agreementsRecognitions & Awards:2010 Public Award: For creating the recipe of “La Maudite Beer and maple syrup spare ribs” the ribs were available in all Marriott hotels in North America.2012 nominees: Best Beer Representative in Eastern Ontario and Western Quebec (Nominated by clients: Bars and Restaurant)

supervise the information center, volunteer coordinator and sponsorship coordinator