Pascal Sanson Email & Phone Number

12.7 billion euro in net revenues, 42000 employees, Reporting to the Group Strategy and Planning Division Vice-PresidentObjectives : (i) identification and evaluation of external growth projects together with the Cigarette Business Unit (CBU) : privatisations, sell-off, take-over bids ; (ii) advisor to the CBU while bringing full support in evaluating « corporate » solutions in the frame of its commercial development :Responsibilities :Interface with external advisors: banks, legal and accounting firmsDue Diligence preparation and follow-up Coordination of the Group operational Divisions Business Plans modellingPresentations to the Board of DirectorsKey Accomplishments :5 key projects and 8 regional projects :Take-over of the "Régie Marocaine" in June 2003 : 1.3 billion euro (80% stake)Take-over of BZ (Russia) in August 2004 : 230 million euro

Key Acomplishments:• Business Plan modelling and implementation • Reorganisation and structuring of the Commercial, Production and Procurement direction• Creation of Altadis BS as Sales & Marketing entity based in Moscow, and reorganisation of the merchandising force jointly with the Imperial Group later on• Financial controlling implementation (Navision)• Creation of a Human Resources Direction• Unification of the distribution structuresposition.

Position based in WarsawPrior the take-over of the company (privatisation): Objectives: (i) volume & contribution targets achievement, (ii) Business Plan modelling and implementation, (iii) local organisation implementation and efficiency optimisation (20 employees). Post acquisition:Objectives: (i) marketing strategy definition, (ii) Business Plan modelling and implementation, (iii) ZPT Radom volume & contribution targets achievement, (iv) marketing structure implementation and efficiency optimisation (40 employees).Achievements :Iris, 1st ever slim cigarette launched in Poland: capturing 0.5% market share in year one.Spike, 1st cigarette in 30-units pack: 1 billion de cigarettes, in year one (1.2% market share).Fox: 1st 70mm cigarette in 25-units pack, format 70mm: 3% market share in year two.

Positions based in ParisObjectives: (i) volume & contribution targets achievement, (ii) Business Plan modelling and implementation, (iii) coordination of the activities throughout the Area. Responsibilities : In charge of a 30 million FRF budget per annum Sales, distribution and promotion activities management in coordination with the local structures ; coordination of the manufacturing program with the licensees (1/3 of the time in mission)Achievements :Central Europe: 273 million cigarettes sold in 1994 (sales x 2.3 within 3 years). Licensing agreements signed with Reemtsma in the frame of the Gauloises Blondes expansion; 1 billion cigarettes sold in 1991 (10% of the Group whole exports

Several positions within the France Cigarette Direction (Seita, Paris) in Promotion and Development activities, whereof SALES & PROMOTION MANAGER FOR THE EASTERN REGION in 1985-1986, Strasbourg

Management and development of a customer’s portfolio.

Education record

Diplôma, Marketing Option

2009: Francis Lefebvre Consolidation in a listed company (3 days) + IFRS norms key principles (2 days) Budget construction, analyze.

Education record

Education record

Education record